Social media usage in indian banking and financial institutions
- Title
- Social media usage in indian banking and financial institutions
- Creator
- Manickam T.; Gopalakrishnan S.; Hridhya P.K.; Ravi V.; Kalenahalli Muniyanayaka D.; Muniraju H.; Seenivasan B.
- Description
- Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the technology sector. A paradigm change in banking and inance operations has occurred due to the upswing in innovation, transformation, and digitalisation in Indian banking and inancial organisations. The development of online banking, mobile apps, mobile banking, and tools like debit and credit cards has changed how customers utilise banking and inancing services. Thanks to social media and digital marketing, banks may now be practical tools for supporting customers' enterprises and gaining target prospects. To provide customers with rapid and eicient service in the post-pandemic age, Indian banks and inancial institutions are rushing to modernise their technology infrastructure and digital goods. Social media ofers users attractive options for 24-hour access to information and the use of inancial services across temporal and geographic boundaries. 2023 by IGI Global. All rights reserved.
- Source
- Global Perspectives on Social Media Usage Within Governments, pp. 68-79.
- Date
- 2023-01-01
- Publisher
- IGI Global
- Coverage
- Manickam T., Department of Professional Studies, Christ University, Bangalore, India; Gopalakrishnan S., Department of Commerce & Management, Acharya Institute of Graduate Studies, Bangalore, India; Hridhya P.K., Christ Univeristy, India; Ravi V., CHRIST University (Deemed), India; Kalenahalli Muniyanayaka D., University of Buraimi, Oman; Muniraju H., Triveni Institute of Commerce and Management, India; Seenivasan B., Sacred Heart College, Tirupattur, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-166847451-8; 978-166847450-1
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Manickam T.; Gopalakrishnan S.; Hridhya P.K.; Ravi V.; Kalenahalli Muniyanayaka D.; Muniraju H.; Seenivasan B., “Social media usage in indian banking and financial institutions,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18245.