Browse Items (11807 total)
Sort by:
-
WOW Skin Science: strategic adaptation for responsible advertising
Learning outcomes: After completing this case study, students will be able to understand the issues firms, brands and influencers face due to sponsorship disclosure regulation and the impact of self-regulation on firms engaging in influencer marketing, explain the challenges regulators face in ensuring compliance in an emerging market, explain Advertising Standard Council of India (ASCI)s challenges in adopting influencer guidelines from emerged markets and recommend ethical theory (or theories) and strategies to firms engaged in influencer marketing. Case overview/synopsis: This case study centers on Mr Manish Chowdhary, co-founder of WOW Skin Science, who started the beauty and personal care business with his brother Karan Chowdhary in 2015 in Bangalore, India. The company successfully built its brand through influencer marketing but faced challenges after the ASCI implemented new influencer guidelines. On May 31, 2021, he expressed disagreement with ASCI guidelines during an interview with Akansha Nagar from Buzz in Content, particularly the requirement to label every product or service received by influencers as an advertisement. He expressed concern about certain rules, fearing they might harm organic content and reduce viewership and followers. Subsequently, ASCI registered noncompliance cases against the company and communicated with them about complaints regarding influencer guideline violations. In this situation, Manish needed to evaluate his decision on noncompliance with regulation and required an action plan to strategically manage its influencer marketing campaign by incorporating ASCIs guidelines. Overall, this case study highlights the journey of WOW Skin Science and its challenges with self-regulatory authorities over its influencer marketing strategy in an emerging market. Additionally, students can gain insight into the marketing communication ethics of a startup operating in an emerging market by embodying the protagonists role. Complexity academic level: This case study is suitable for postgraduate level students pursuing a Master of Business Administration program. The difficulty level ranges from moderate to complex. It fits well into integrated marketing communication and marketing strategy courses. This case study discusses marketing ethics, advertising and promotion regulation. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 8: Marketing. 2024, Emerald Publishing Limited. -
Wound Healing, Cell Viability and Antimicrobial Potency of Mucus from Pangasianodon hypophthalmus
Acute and chronic wounds are the major cause of death according to World Health Organization (WHO), in which, antimicrobial resistance is considered to be a major plight. In this regard, our study is aimed at developing an antimicrobial agent using the mucus of Pangasianodon hypophthalmus against the clinically resistant microbial pathogens and to evaluate the cell cytotoxicity and cell viability followed by an in vitro wound healing analysis. The evaluation of antimicrobial activity was performed through well diffusion method and micro dilution method. The cell cytotoxicity and cell viability were assessed using MTT assay. The cell migration and in vitro wound healing was performed using scratch assay. The acidic extracts of mucus showed antimicrobial activity against the eight different selected bacterial strains while the organic extract showed against seven bacterial strains. L929 showed a cell viability of 102.96% at a concentration of 75 g/mL and did not show cell toxicity effect up to the concentration of 300 g/mL. In the in vitro wound healing analysis, the cell migration rate was 99.27% in the treated cells while, the untreated showed only 94.68%. The current research work clearly shows that the mucus of P. hypophthalmus possesses antimicrobial activity and wound healing potency. Furthermore, gene expression analysis and in vivo trials have to be performed for a thorough understanding of the actual cellular mechanism of wound healing. The Author(s) 2024. -
Wound healing efficacy of curcumin-loaded sandalwood bark-derived carbon nanosphere/PVA nanofiber matrix
The present investigation deals with the evaluation of the wound healing efficacy of sandalwood bark-derived carbon nanospheres loaded with curcumin-embedded polyvinyl alcohol (PVA) nanofiber membranes (NF). Carbon nanospheres (CNS) were prepared by pyrolyzing sandal wood bark powder at 750 C. The morphology was confirmed by field emission scanning electron micrographs and a rich amount of carbon was confirmed by the energy dispersive X-ray technique. Curcumin, an active wound healing drug was loaded onto synthesized CNS and confirmed by ATR-IR studies. Drug-loaded CNS were anchored in a PVA matrix via electrospun nanofiber fabrication. The fabricated nanofiber membranes were characterized and evaluated for wound healing efficiency. The cytotoxicity assay proved the non-toxic nature of the prepared PVA/CNS-curcumin-loaded NF. Membranes with active CNS/drug showed better antimicrobial activity against S. aureus and E. coli, which was estimated using the zone of inhibition (ZOI) test. The in vitro scratch wound healing assay of prepared PVA/CNS-curcumin nanofibers was efficient enough and showed 92 to 98% wound closure, which was greater than the control (without drug) nanofiber membranes. The PVA nanofiber matrix with interconnected structure and carbon nanostructures together enhanced the wound healing efficacy of the considered wound healing membrane, which is a promising novel approach for future wound healing patches. 2023 The Royal Society of Chemistry. -
Workplace spirituality in the Indian IT sector: development and validation of the scale
The Indian information technology (IT) sector faces a unique challenge of managing their knowledge workers. Workplace spirituality, defined as recognising employees as a spiritual being, is seen as a new solution to the challenges faced by the IT sector. There are many conceptual models, but very few empirical ones to measure spirituality at work in the Indian context. The present study aims to develop an instrument that measures workplace spirituality. In-depth interviews were conducted with 20 IT professionals and seven themes emerged from these interviews, based on which a 66-item questionnaire was developed which was further reduced to 33 items as per recommendations from experts. The questionnaire was administered to 172 Indian IT professionals and its reliability and construct validity were determined using convergent and discriminant validity. As a future scope, the questionnaire could be tested in other sectors and suitable changes be generalised in the Indian context. Copyright 2022 Inderscience Enterprises Ltd. -
Workplace diversity and inclusion: Policies and best practices for organisations employing transgender people in India
Policies and best practices are suggested based on the viewpoints of transgender employees, human resources managers in charge of diversity and inclusion, and activists who work for the welfare of transgender people. Fifteen people were interviewed in depth and their responses were analysed to obtain insights into transgender employees' perception of well-being in the workplace, which will help organisations to develop appropriate human resource policies to protect the rights of their transgender employees in the workplace. Copyright 2019 Inderscience Enterprises Ltd. -
Workplace challenges leading to the limited presence of women chefs in the hotel industry of Bengaluru /
Online International Interdisciplinary Research Journal, Vol.8, Issue 5, pp.96-115, ISSN No: 2249-9598. -
Workplace bullying in the service sector
Context: Bullying is a problem that people, the world over, grapple with. It is manifest in different forms among different sections of people. Despite its prevalence, workplace bullying has not received much attention in scholarly literature in India. It is also not widely acknowledged as a threat to individual and organizational well-being. The purpose of this study is to add to the existing body of literature on the topic and to draw attention to the gravity of the issue. Aims: The primary objectives are to identify if there exist variations in its incidence on the basis of gender and years of experience, to identify the source of negative behavior, and the type of bullying that is most prevalent. Settings and Design: The study is a type of cross-sectional, descriptive study. Subjects and Methods: Data have been collected from a sample of 84 respondents using the Work Harassment Scale. All respondents are white-collar employees of the service sector in the cities of India. The data were analyzed using IBM SPSS v25. Results: The results find that there is no difference in the incidence of bullying on the basis of either gender or years of experience. Moreover, the source of negative behavior is generally one's superiors, and the most prevalent type is 'verbal aggression.' Conclusions: The study concludes with suggestions of steps to be implemented at the national and organizational level, to combat the problem. 2022 Authors. All rights reserved. -
Workforce Forecasting Using Artificial Intelligence
Workforce forecasting predicts an organizations future demand and supply of the workforce. Each organization has its strategies to manage and track the appropriate workforce. The adequate forecasting technique for the workforce involves data analysis and pattern mining from various data points. Some of the critical attributes considered for the analysis and the forecasting of the workforce requirement include the data such as demographics, economic trends, and labor market conditions; these help in calculating informed predictions about future workforce requirements [1,2]. The primary aim of workforce forecasting is to ensure that an organization has suitable employees with the appropriate skills to meet its business needs by helping organizations make informed decisions about staffing levels, employee training, and other workforce management strategies. 2024 Sachi Nandan Mohanty, Preethi Nanjundan and Tejaswini Kar. -
WORKFORCE DIVERSITY: A SPOTLIGHT ON EMPLOYEE SUSTAINABILITY EXCELLENCE IN INDIA
This research paper explores a crucial yet often underestimated nexus: the relationship between workforce diversity and employee sustainability in the vibrant television media industry. Through an in-depth examination of diverse dimensions such as age, gender, culture, and socio-behavioral factors, it illuminates how these elements intricately influence the long-term viability of employees within this rapidly evolving sector. The paper's standout feature lies in its rigorous statistical analyses, which uncover the nuanced connections between workforce diversity and employee sustainability. By grounding its findings in empirical evidence, the paper transcends mere conjecture, offering a robust framework for comprehending and tackling this pressing issue. Moreover, the spotlight on the Indian media industry brings a unique perspective, given its extraordinary growth trajectory and substantial economic impact. Readers stand to gain invaluable insights into the dynamics of diversity within this context, potentially yielding transferable lessons and strategies for other industries and regions. In its culmination, the paper presents a synthesis of actionable recommendations and conclusive insights, serving as a practical guide for organizations seeking to harness diversity as a catalyst for long-term employee sustainability. With its blend of academic rigor and real-world relevance, this paper is indispensable reading for industry practitioners, policymakers, and scholars alike. 2024 Sciendo. All rights reserved. -
Workflow Scheduling Using Heuristic Scheduling in Hadoop
In our research study, we aim at optimizing multiple load in cloud, effective resource allocation and lesser response time for the job assigned. Using Hadoop on datacenter is the best and most efficient analytical service for any corporates. To provide effective and reliable performance analytical computing interface to the client, various cloud service providers host Hadoop clusters. The previous works done by many scholars were aimed at execution of workflows on Hadoop platform which also minimizes the cost of virtual machines and other computing resources. Earlier stochastic hill climbing technique was applied for single parameter and now we are working to optimize multiple parameters in the cloud data centers with proposed heuristic hill climbing. As many users try to priorities their job simultaneously in the cluster, resource optimized workflow scheduling technique should be very reliable to complete the task assigned before the deadlines and also to optimize the usage of the resources in cloud. The Korea Institute of Information and Communication Engineering. -
Work-life balance factors influencing the limited presence of women chefs in hotel industry of Bengaluru /
Asian Review of Social Sciences, Vol.7, Issue 7, pp.37-43, ISSN No: 2249-6319. -
Work-life balance amongst dental professionals during the COVID-19 pandemic -A structural equation modelling approach
The Coronavirus disease (COVID-19) outbreak in 2019, has shocked the entire world. As an effort to control the disease spread, the Indian government declared a nationwide lockdown on March 25th, 2020. As dental treatment was considered high risk in the spread of COVID-19, dentistry became one of the most vulnerable professions during this time. Dental professionals had to face job layoffs, salary cuts in professional colleges, closure of private clinics resulting in huge psychological, moral, and financial crises. Studies during the previous and present pandemics have shown mental issues among health care workers necessitating institutional reforms, along with early care and support. A balance in the work-life amongst professionals is the key to better efficiency and, was majorly affected during the COVID-19 pandemic lockdown due to sudden unexpected changes. Hence this study was conducted to understand the changes they underwent both at home and professional front with a hypothesis that physical and mental health, activities, relationship status, and workplace influence the work-life balance. Methods A pre-validated questionnaire survey was done on dentists across India. Structural Equation Modelling and path analysis were applied to the data collected. Results The results of the study supported the hypothesis that factors like physical and mental health, activities, relationship status, and workplace influenced the work-life balance directly. A significant imbalance was seen amongst the female dentists. Conclusion The present study proved the unpreparedness among dental professionals. Hence an evolutionary phase in every field with better working protocols, robust mental health support, and a focus on strategies to face future such emergencies is required. 2021 Pai et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. -
Work-Family Interface during the Age thirty Transition: Experiences of Women Professionals from the Corporate sector
The age thirty transition is a significant developmental transition in the lives of women. Past studies have found this to be a period of disruption and re-evaluation of choices before lasting commitments are made in work and family. This research is focused on studying the experiences of women professionals from the corporate sector as they negotiate the age thirty transition and the work-family interface during this transition period. It provides a current understanding of this transition in lives of women professionals in the context of urban India. Based in the paradigm of phenomenology, this study follows the IPA method. Semi-structured interviews were conducted with six women and the data was analyzed at individual as well as cross-case level. The findings indicate that approach of age thirty i.e. approximately between ages 25 and 31 is a transitional period as the young women enter and establish themselves in adult roles in work and family. The changes in their environment and social expectations interact with developmental changes within the ??self. Amidst unique individual experiences, the results suggest a common structure of the transition experience with distinct phases and an evolution of work-family interface across these phases. Keywords: age thirty transition, work-family interface -
Work-Cognition and Subjective Well-being Among Female Professional Educators During the COVID-19 Pandemic: Moderating Role of Resilience
Teaching demands educators to be both caretakers and educators, leading to significant cognitive and emotional strain. The pandemic has worsened these challenges, requiring teachers to seek psychological and professional support. Online teaching has added to these difficulties, with educators having to adapt to new technologies while managing virtual classrooms and addressing the unique needs of students in remote learning environments. This present study sought to understand the relationship between work cognition (WCog) and subjective well-being (SWB) among female professional educators during the COVID-19 pandemic. The study also examines the moderating effect of Resilience (RSL) on the association between WCog and SWB. Using a purposive sampling technique, data was collected through an online survey from 181 female professional educators in India. Female professional educators reported moderate levels of WCog, high levels of RSL, and high levels of SWB, which indicates that the female professional educators faced cognitive and emotional strain during online teaching but demonstrated resilience and maintained positive well-being. RSL moderated the relationship between WCog and SWB, highlighting its influence on educators cognitive management and well-being during online teaching. These insights have implications for support system to enhance the well-being of educators and promoting their professional development. The Author(s) 2023. -
Work Tasks Motivation in Relation to Occupational Self-Efficacy and Thinking Skills of Secondary School Teachers
Education is a dynamic enterprise which is centred on the processes of teaching and learning. All the systems that are connected with the education of an individual should be taken care of for the betterment of the teaching-learning process. Teachers are one of the important sources of inspiration for the students. Every aspect of the teaching-learning process such as the instructional strategies, assessments, student management, the environment etc. has been changing due to the technological innovations and social advancements. The teachers have to be equipped with new technologies that will lead to innovations in education methodologies. The development of necessary skills and belief in their profession is essential for motivating teachers to adapt and adjust to the challenges, the changing attitudes and habits of children. Also, the teachers are expected to perform multiple tasks rather than a particular one. The present study aimed at assessing the types of motivation towards specific work tasks, efficacy towards their occupation and thinking skills of secondary school teachers of Bengaluru. The study reported that Intrinsic Motivation and Identified Regulation led to positive outcomes whereas Introjected, External Regulations and Amotivation led to negative results. The demographic variable, gender had no significant effect on the variables under the study. A significant difference was found for the types of motivation for specific tasks with respect to subject specialisations, types of management, and years of experience. The study thus gives an insight into the motivational processes of a teacher which will be helpful in creating a positive work environment. -
Work motivation of teachers: Relationship with organizational culture /
European Journal Of Educational Sciences, Vol.1, Issue 1, pp.547-560, ISSN No: 1857-6036. -
-
Work from home in the pandemic era: Loss of mental equilibrium?
[No abstract available] -
Work from home during covid-19-disequilibrium of mental health and well-being among employees
[No abstract available]