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Exploring the ethical issues and considerations in neuromarketing
Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy. 2024, IGI Global. All rights reserved. -
Exploring the ethical implications of generative AI
Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid advancement has also given rise to profound ethical concerns. Illicit black-market industries exploit generative AI for counterfeit imagery, and in educational settings, biases and misinformation perpetuate. These issues underscore the need to grapple with the risks accompanying generative AI integration. Exploring the Ethical Implications of Generative AI emerges as a wellspring of insight for discerning academic scholars. It sets the stage by acknowledging generative AI's multifaceted potential and its capacity to reshape industries. The book addresses these complex ethical concerns, offering a comprehensive analysis and providing a roadmap for responsible AI development and usage. Its intended audience spans business leaders, policymakers, scholars, and individuals passionate about the ethical dimensions of AI. The book's objective is a twofold mission: to identify and dissect the ethical challenges inherent in generative AI while prescribing practical guidelines for its responsible development and utilization. By amalgamating the current research landscape, it aims to provide a comprehensive view of the field. Furthermore, the book introduces a set of practical guidelines that can serve as a guiding light for developers and users in diverse contexts, including workplaces, media, healthcare, education, and the military. By comprehensively addressing issues like bias, privacy, misuse, accountability, and responsibility, this book becomes the definitive guide for academic scholars navigating the ethical dilemmas of generative AI, ultimately safeguarding the responsible evolution of this groundbreaking technology. 2024 by IGI Global. All rights reserved. -
Exploring the efficiency of green synthesized silver nanoparticles as photocatalysts for organic dye degradation: unveiling key insights
Silver nanoparticles (AgNPs) have received a lot of interest for their several applications, including their remarkable potential as photocatalysts for organic dye degradation. This research thoroughly investigates the efficacy of ecologically friendly, green-synthesized AgNPs in the treatment of synthetic dye-contaminated wastewater. The synthesis of AgNPs from various biological substrates is investigated, emphasizing their economic viability, significant conductivity, and considerable biocompatibility. The improper disposal of synthetic dyes in wastewater poses severe environmental and health risks due to their non-biodegradable nature and persistent chemical features. In response to this challenge, this review paper investigates the capability of AgNPs to serve as effective photocatalysts for degrading a range of organic dyes commonly found in industrial effluents. Specific dyes, including methyl orange, congo red, nitrophenol, methylene blue, and malachite green, are studied in the context of wastewater treatment, providing insights into the efficacy of AgNPs synthesized from diverse biological sources. The review sheds light on the photocatalytic degradation methods used by green-synthesized AgNPs, shedding light on the transition of these synthetic dyes into less hazardous compounds. It also delves into the toxicity aspect of the AgNPs and its possible remediation from the environment. The ecologically friendly synthesis procedures investigated in this work provide an alternative to traditional methods, highlighting the importance of sustainable technologies in solving modern environmental concerns. Furthermore, a comparative examination of various biological substrates for AgNPs synthesis is presented, evaluating their respective dye degradation efficiencies. This not only helps researchers understand the environmental impact of synthetic dyes, but it also directs them in choosing the best substrates for the production of AgNPs with enhanced photocatalytic activities. 2024 The Author(s). Published by IOP Publishing Ltd. -
Exploring the effectiveness of mindfulness-based intervention among college students in India
This study investigated the effectiveness of an eight-week mindfulness-based intervention program on the trait mindfulness, psychological well-being and emotion regulation of college-going students. The experimental group participants were college-going students (N = 40) who enrolled for the intervention, and the participants in the control group (N = 40) were interested in the intervention and considered as a wait-list control group. The experimental group underwent mindfulness-based interventions, which included 1112 sessions, including brief exercises and meditations related to their trait mindfulness, emotion regulation, and psychological well-being. They received 23h of training per week for eight weeks. Repeated Measures of ANOVA together with an independent sample t-test were used to evaluate the effectiveness of this intervention programme. Further, Cohens d was used to calculate the effect size to explain the variance caused by the intervention program in trait mindfulness, emotion regulation, and psychological well-being. The results indicated that students significantly improved in their trait mindfulness, emotion regulation, and psychological well-being after receiving mindfulness training. In conclusion, the application of this eight-week mindfulness-based intervention sheds light on the common psychological issues confronted by college students in India, presenting itself as an advantageous tool for the professionals working in this field and offering positive effects on the overall well-being of college students. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024. -
Exploring the effect of Covid-19 on herding in Asian financial markets
We examine herding behavior before, during, and after the Covid-19 pandemic in eight prominent Asian stock markets. Daily stock returns for the period Jan- 2018 to July- 2022 in the markets were investigated using the models prescribed by Chang et al., (2000) and Chiang and Zheng (2010). The empirical results provide strong support to earlier studies by providing robust evidence of herding in Vietnam, Indonesia, India, South Korea, and Singapore when the market is bullish and Indonesia and Vietnam also exhibit herding when the market is bearish. Herding tendency is dominant for Vietnam, India, and Indonesia during the pandemic with the post-pandemic time being more potent for China and Vietnam. Notably, an anti-herding tendency is found in China, Hong Kong, and Singapore. As a policy measure, efficient information dissemination, deterrence of insider trading, and regulation of mispricing can be undertaken. 2022 -
Exploring the economy of creativity and culture in the light of Industry 5.0: a systematic literature review of the setup ofcreative industries
Purpose: This study aims at stirring up the existing research conducted in the field of creative economy (CE) and also in the context of Industry 5.0. CE encompasses all the creative industries/businesses which form a major part of the knowledge-based economy. The functionalities of these setups, their global trends and developments are to be assessed for a better understanding of its present circumstances and its prospective opportunities by augmenting Industry 5.0 and its core principles. This provides a comprehensive illustration to enhance the economic, social, creative and sustainable performances of the creative industry. In addition, the study also seeks to identify the dynamics of creative units and how it could highly contribute to the glorification of the creative and cultural history in the Indian economic backdrop. Design/methodology/approach: The study adopts a systematic literature review process to fulfill the research objective. Four critical databases in Scopus such as Emerald Insight, Springer Link, Sage Publications and Taylor and Francis have been chosen for the review process. Following the critical literature review process, the chosen articles from each database have been retrieved for an exhaustive analysis within a time frame of 20132023 to evaluate the research evolution on the subject area. Findings: The paper identified various research dimensions and perspectives of the researchers in the area of study. This gives a platform to extensively evaluate the capabilities and functionalities of the sector for strategy building and enhancing returns from the sector. Research limitations/implications: As the methodology was restricted to top 5 articles from 5 important databases, the study was limited to only those articles and the other open-access peer-reviewed articles/journals/databases have not been considered which is a major limitation. Alongside, as the time frame was restricted for a period of 10years and only English language papers were chosen, prior study has not been considered, which is also a key limitation to the study. Practical implications: Policymakers, i.e. government and institutions, can understand the existence and contribution of the CE in different geographical regions for a specified period of time. This helps them understand the new revolution, Industry 5.0, and how they could merge their concepts to bring innovations in the sector and support in building sustainable cities in the emerging economies. Originality/value: As the paper works on bringing out the viewpoints of multiple authors and research works, it is considered to be a novel study as none of the previous studies, especially systematic literature review works, have been done only in high-quality journals of Scopus database. Therefore, the study holds high-quality information which can be significantly used by creative business units. 2024, Emerald Publishing Limited. -
Exploring the dynamics of financial behaviors in romantic partnerships
Financial well-being is a multifaceted concept that is influenced by various factors, including individual and relational dynamics. While households are indeed vital to understanding economic dynamics, they often do not provide sufficient insight into the complex decision-making processes of romantic partners. In light of this, the chapter places its focus squarely on romantic partners as the primary unit of analysis within households, considering romantic partners to be the building blocks of the households. This chapter seeks to address a critical aspect of financial well-being by focusing on the complex dynamics of financial behaviors within romantic partnerships. By delving into the unique challenges and opportunities faced by couples in managing their finances, this chapter strives to bridge the gap by summing the current state of our knowledge proposes a comprehensive conceptual model to elucidate the factors affecting financial behaviors and, consequently, financial well-being among romantic partners. 2024, IGI Global. All rights reserved. -
Exploring the dream pattern among the nightshift workers: A qualitative study
Nightshift workers are increasing day by day, but many times, people forget the health and sleep effects caused by the nightshift. One such impact is the altered circadian rhythm, which is very important for proper functioning of the body and a good sleep. This altered circadian rhythm can have an impact on waking and sleep life of the nightshift workers. This qualitative study is to find the dream pattern among the nightshift workers and to find the frequency in dreaming among this group. Dreams are the reflections of the waking life and dream patterns are seen among groups sharing similar wake life experiences. This study is conducted with nine nightshift and nine dayshift workers, dream journal was used to collect the dreams from the participants. The frequency of dreaming is seen more among the nightshift workers. The dream patterns among both the groups are similar but there are dreams that make the nightshift group different from the dayshift. The dreams of the nightshift group includes mainly their friends and the feelings of being stuck/in danger. Also, their dreams were more fantastic in nature and have more emotional content. The study shows that sexual dreams are seen majorly among the nightshift group. This finding can be further used to conduct researches on the impact of nightshift on the sexual health and overall well being of nightshift workers and the reflection of the same in their dreams. 2020. All Rights Reserved. -
Exploring the Dream Pattern among the Nightshift Workers
Globalisation led to the increase in technology and development of multinational companies in the developing countries. This development has caused the increased need for working round the clock and the only option for such a need is different shifts in the companies. Nightshift workers are increasing day by day, but many times, people forget the health and sleep effects caused by the nightshift. One such impact is the altered circadian rhythm, which is very important for proper functioning of the body and a good sleep. Freud put forward that dreams occurring during sleep serve as the guardian of sleep. Dreams are the reflections of the waking life. This altered circadian rhythm can have an impact on waking and sleep life of the nightshift workers. This qualitative study is to find the dream pattern among the nightshift workers and to find the frequency in dreaming among this group. This study is conducted with nine nightshift and nine dayshift workers, dream journal was used to collect the dreams from the participants. Also, semistructured interview was done among the nightshift workers for in-depth understanding on their sleep habits and dream pattern. The dream patterns among both the groups are similar but there are dreams that make the nightshift group different from the dayshift. The frequency of dreaming is seen more among the nightshift workers. The study shows that sexual dreams are seen majorly among the nightshift group. This finding can be further used to conduct researches on the impact of nightshift on the sexual health and overall well being of nightshift workers and the reflection of the same in their dreams. -
Exploring the Digital Revolution in Education in India during the COVID-19 Pandemic
One important response to COVID-19 was the intensification of the use of digital media to deliver education. However, the results are paradoxical, since the digital revolution did not lead to improvement of the social quality of teachers working circumstances. We ana-lyze internal or subjective oriented constitutional and external or objective orientated conditional factors related to teachers that determine the adaptation of digitalization, taking a social quality perspective. Through a case study in the most advanced educational hub of IndiaDelhiwe find that the digital revolution helped India to address the first-order problems in digital transformation, namely concerning objective infrastructural facilities. The second-order problems, particularly changing the subjective belief structures of teachers related to the integration of technologies, appear to remain a challenge. As India has recently adopted a new education policy (2020), the findings of our study have significant relevance to improving the accessibility and utilization of digital technology in educational spaces. The Author(s). -
Exploring the consequences of ethical leadership on CSR: a study on the Indian manufacturing industry
Human beings react to their perception, often thinking it is reality. The present study examines perceptions of employees on ethical leadership and its consequences on CSR effectiveness. This study showcases a few ethical behaviours of the leaders that positively persuade their employees to see organisational CSR effectiveness. The study is conducted in the Indian manufacturing sector by capturing the data from 285 employees of the 61 companies that responded. The study comes with significant practical and research implications. The analysis used statistical methods such as exploratory factor analysis and structural equation model (SEM) to test the hypothesis. The study showed that it is essential to hold a positive employer branding via CSR. Practically, this study informs you of the need of the leader to maintain a positive perception among the employees. Research-wise, the study extends the literature on CSR by linking it with employees' ethical leadership perception. Copyright 2022 Inderscience Enterprises Ltd. -
EXPLORING THE CONCEPT OF PARALLEL PUBLICATION: BANGALORE TIMES AS A CASE STUDY
Varied news themes are always in demand. What better platform than Bangalore Times which does not have a specific pattern of news themes yet caters to all the requirements of todays generation. The main newspaper is the most popular one, but today many supplements are catching up with the popularity of their main newspapers. One of the classic examples of such a supplement is the Bangalore Times. On close observation, one will notice that many people actually pick up this supplement and browse through it even before the main paper. It is very interesting to find out why this is so. Audiences have varied requirements and The Times of India caters to exactly this. It makes a good topic of study to find out whether Bangalore Times can actually be considered a parallel publication or not. Not enough research has been done in this area and many people are still not aware of this sector of the print industry yet. This study aims at a better understanding of the nuances of Print journalism and how exactly is its popularity determined. This study will also help understand audience choices, readership and how different people respond to print journalism. -
Exploring the challenges and prospects of healthcare reporting in Indias Hinterland
Differential access and utilisation of healthcare services are caused by multiple Social Determinants of Health (SDHs), which requires adequate and informed policy intervention. The mass media, mainly the news media, have been seen as a practical approach in communicating the health anomalies at the policy level. The comprehensive coverage of factors associated with the healthcare system can further lead to addressing inequalities in health. The study was aimed to identify the factors that act against effective reporting of healthcare news from peripheral regions of India. The qualitative method was employed to examine media professionals' persistent challenges and experiences in covering health-related disparities. Sixteen media professionals were interviewed during October 2019 employed in vernacular news agencies all across the north-eastern state of Assam, India. Three themes have emerged from the analysis covering health-related news and barriers to healthcare in the peripheral region and identifying health-related disparities. It is found that an effective reporting mechanism of the health news will positively influence the policymakers and undertake efforts to address the health-related disparities. Copyright 2022 (Jyoti Nath, Tamuli). -
Exploring the Central Region of NGC 1365 in the Ultraviolet Domain
Active galactic nuclei (AGN) feedback and its impact on their host galaxies are critical to our understanding of galaxy evolution. Here, we present a combined analysis of new high resolution ultraviolet (UV) data from the Ultraviolet Imaging Telescope (UVIT) on AstroSat and archival optical spectroscopic data from the Very Large Telescope/MUSE, for the Seyfert galaxy, NGC 1365. Concentrating on the central 5 kpc region, the UVIT images in the far- and near-UV show bright star-forming knots in the circumnuclear ring as well as a faint central source. After correcting for extinction, we found the star formation rate (SFR) surface density of the circumnuclear 2 kpc ring to be similar to other starbursts, despite the presence of an AGN outflow, as seen in [O iii] 5007 On the other hand, we found fainter UV and thus lower SFR in the direction southeast of the AGN relative to northwest in agreement with observations at other wavelengths from JWST and Atacama Large Millimeter/submillimeter Array. The AGN outflow velocity is found to be lesser than the escape velocity, suggesting that the outflowing gas will rain back into the galaxy. The deep UV data have also revealed diffuse UV emission in the direction of the AGN outflow. By combining [O iii] and UV data, we found the diffuse emission to be of AGN origin. 2024. The Author(s). Published by the American Astronomical Society. -
Exploring the Balance Between Automated Decision-Making and Human Judgment in Managerial Contexts
The study delves into the dynamic and evolving discussion surrounding the balance between automated and human judgment within the realm of managerial decision-making. The primary objective of this research is to gain insight into how AI is evolving to mitigate ethical biases that are inherent in managerial decision-making. To accomplish this goal, the study adopts a theoretical approach, supported by qualitative analysis through an extensive review of existing literature. By systematically investigating AI techniques for managerial decision-making, the research contributes to a broader understanding of how AI is progressing to promote ethically sound managerial decisions in future. The findings from this study are pertinent to business leaders, policymakers, and researchers, offering guidance as they navigate the intricate relationship between automation and human judgment in todays managerial landscape. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Exploring the attitudes of employees & strategies adopted towards managing diversity in the information technology context /
Diversity Management is a process intended to create and maintain a positive work environment where the similarities and differences of individuals are valued. Successfully managing diversity can lead to more committed, better satisfied, better performing employees. Literature review on diversity management has mostly emphasised on organization culture, its impact on diversity openness Patrick (2010), human resource management practices in German and Indian companies Paelmke (2007), institutional environments and organizational contexts to diversity-related pressures, expectations, requirements, and incentives Siegel (2006), managing employee diversity: perceived practices and organizational outcomes {Fink, Pastore & Riemer (2003)}, perception of staff and student in relation to equal opportunities / managing diversity in the university Kandola (2001), diversity dimensions in India and its unique features of diversity factors in indian context {Patrickson and OBrien (2001)} strategies for managing human resource diversity, {Dass & Parker (1993)}, -
Exploring the applications and security threats of Internet of Thingin the cloud computing paradigm: A comprehensive study on the cloud of things
The term Internet of Things (IoT) represents a vast interconnected network comprising ordinary objects enhanced with electronics like sensors, actuators, and wireless connectivity. These augmentations enable seamless communication and data sharing among devices. IoT constitutes an ecosystem of programs, systems, and technologies that operate across diverse communication services. In our rapidly evolving world, cutting-edge technologies are swiftly gaining prominence. IoT, in particular, strives to proliferate innovative applications, programs, and communication amalgamating the virtual and physical realms. The bedrock of this communication is the machine-to-machine communication paradigm. IoT encompasses a spectrum of technologies encompassing smart vehicles, efficient vehicle parking management systems, and roadway-embedded sensors, culminating in the vision of a smart city. Such integration has the potential to alleviate traffic congestion and curb energy consumption. The impact of IoT extends to power generation and business operations, promising transformative outcomes. Furthermore, the synergy between IoT and cloud computing plays a pivotal role in the wireless communication domain. This paper offers a comprehensive insight into IoT's functionalities and underscores the associated security threats. The study aims to equip academia with an enhanced understanding of diverse IoT applications, particularly their integration with cloud computing, referred to as the Cloud of Things.. 2023 John Wiley & Sons, Ltd. -
Exploring the anti-inflammatory activities, mechanism of action and prospective drug delivery systems of tocotrienol to target neurodegenerative diseases
A major cause of death in the elderly worldwide is attributed to neurodegenerative diseases, such as AD (Alzheimers disease), PD (Parkinsons disease), ALS (Amyotrophic lateral sclerosis), FRDA (Friedreichs ataxia), VaD (Vascular dementia) etc. These can be caused due to multiple factors such as genetic, physiological problems like stroke or tumor, or even external causes like viruses, toxins, or chemicals. T3s (tocotrienols) exhibit various bioactive properties where it acts as an antioxidant, anti-inflammatory, anti-tumorigenic, and cholesterol lowering agent. Since T3 interferes with and influences several anti-inflammatory mechanisms, it aids in combating inflammatory responses that lead to disease progression. T3s are found to have a profound neuroprotective ability, however, due to their poor oral bioavailability, their full potential could not be exploited. Hence there is a need to explore other drug delivery techniques, especially focusing on aspects of nanotechnology. In this review paper we explore the anti-inflammatory mechanisms of T3 to apply it in the treatment of neurodegenerative diseases and also discusses the possibilities of nano methods of administering tocotrienols to target neurodegenerative diseases. Copyright: 2023 Mathew AM et al. -
Exploring the agency of policy through ecological urbanism for climate action: water and sanitation systems of Bengaluru
The cities of the world have been the exploiters of resources and the largest generators of waste. This paper explores the concept of Ecological Urbanism as a framework to convert cities from being waste generators to resource producers. The example of the wastewater from Bengaluru going into the lakes of Kolar is studied. The treated wastewater of the city reaches Kolar to fill its lakes, which subsequently recharges the groundwater. One citys waste becomes anothers resource in this process. The case of Kolar-Bengaluru is studied while asking critical questions of urban-rural planning with ecology as a main premise. 2022 Informa UK Limited, trading as Taylor & Francis Group. -
Exploring the adsorption efficacy of Cassia fistula seed carbon for Cd (II) ion removal: Comparative study of isotherm models
The current study demonstrates the potential of Cassia fistula seed carbon (CFSC), a waste lignocellulosic biomass, to eliminate Cd (II) ion-from saturated liquid samples. The efficient removal of about 93.2% (w/v) of Cd (II) ions from 10 mg/L concentration was achieved within 80 min of treatment. The CFSC dosage of 100 mg/50 mL accounted as optimal for enhanced Cd (II) removal. Cd (II) adsorption onto CFSC was observed to be maximum at pH 6. The investigational trials were assessed with three isotherm models such Dubinin-Radushkevich, Freundlich, and Langmuir. The specifications obtained from this experimental study align well with the Langmuir isotherm model, which describes the maximal adsorption capacity of 68.02 mg/g. Cd (II) adsorption data from this study exhibited the R2 of 0.9 under pseudo-second-order. Maximum desorption (76.3% w/v) was obtained with 0.3 M HCL. This study revealed that thermally activated C. fistula seed carbon (CFSC) can be tuned to be lucrative adsorbent for Cd (II) elimination from water and waste-water. 2023 Elsevier Inc.