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Sustainable investment portfolios with Al: Bridging green finance and technological innovation
This research examines the transformative role of artificial intelligence in advancing green finance by enhancing sustainable portfolio management practices. Through Al-driven data analysis, investors are empowered to prioritize environmentally responsible assets, such as green bonds and renewable energy funds, aligning their portfolios with climate-positive goals. Al algorithms play a critical role in forecasting environmental risks, aligning investments with ESG (Environmental, Social, and Governance) standards, and fostering ethical finance trends. This study explores a range of Al fools that enhance decision-making in green finance, assessing their strengths, limitations, and the societal benefits they can unlock. By aligning Al innovation with green finance objectives, this research advocates for a financial ecosystem that supports global sustainability and ethics. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Leveraging sustainable finance to attain United Nations Sustainable Development Goals (SDGs)
This chapter is a deep exploration of the role that sustainable finance can take on as a crucial factor to attain the United Nations SDGs by pointing out how innovation financial instruments and regulatory frameworks play in aligning the goal. This chapter simplifies the explanation on the holistic discussion of how financial strategies would not only ensure long-term growth in the economy but at the same time not have an adverse impact on society and nature. This is further supported by greater interest from investors, businesses, & regulators. It keeps gaining in value as investors seek opportunities not just with financial returns but also with values they hold and contribute to sustainable development. Businesses find out that ESG factors included in their strategies could make them more resilient, better in reputation, and have longer-term profits. It triggers regulatory bodies to react and develop frameworks for transparency, accountability, and consistency with practices in sustainable finance. It is important to know that sustainable finance is more than an ethical choice. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Leveraging gamification in the metaverse: Strategies for consumer engagement, innovation, and problem-solving across fashion industries
As the world adapted during the pandemic, virtual platforms became groundbreaking in terms of popularity, which brought forth the Metaverse, a transformative digital universe. This development is blurring the lines between gaming and the consumer internet and providing immersive, emotional, and socialized experiences. The variables driving deeper connections are technology readiness, user experience, and social influences. This study explores the effective use of animated agents in VR as an advertising strategy, linking findings to existing research. Much attention is given to gamification and VR, but little focus exists on how these experiences resonate with India's unique cultural context. The integration of Indian traditions into the Metaverse can revolutionize brand engagement, reshaping consumer perceptions and interactions. The paper discusses consumer engagement, readiness, and problem- solving, and it is based on the potential of culturally aligned VR experiences to transform industries, enhance connections, and create new avenues for brand immersion in the digital era. 2025, IGI Global Scientific Publishing. All rights reserved. -
Reducing the workload: AI as a support tool for human content moderators
Content moderation on digital platforms has evolved into a critical challenge due to the volume and complexity of user- generated content. This chapter explores the transformative role of Artificial Intelligence (AI) in addressing this issue, highlighting its capacity for scalability, efficiency, and consistent enforcement of policies. However, AI's limitations-such as interpreting context, navigating cultural nuances, and avoiding bias-underscore the necessity of human involvement. The hybrid AI- human approach emerges as the most effective model, leveraging AI's data- processing capabilities to alleviate workload while relying on moderators for nuanced judgments and ethical oversight. Through case studies of major platforms like Meta, Reddit, and YouTube, this chapter demonstrates the potential and challenges of integrating AI into moderation. It advocates for transparency, ethical AI practices, and research to refine hybrid models, aiming to balance efficiency, fairness, and trust. This chapter contributes to the discourse on sustainable, ethical frameworks in the digital age. 2025, IGI Global Scientific Publishing. All rights reserved. -
Empowering Social Enterprises Through Financial Inclusion in Emerging Markets
Financial inclusion is also a main mover of economic and social development, par-ticularly in the developing economies that still have minimal access to finance. The chapter discusses how financial inclusion reinforces social innovation by cultivating social enterprises, narrowing inequalities, and facilitating sustainable development. This chapter takes an account of enablers, including government policy, financial education initiatives, shadow financing, and green finance, with a perspective of comprehending the role of facilitation of inclusive financial ecosystems. Relying on secondary data from institutions like the World Bank and DBIE, it analyzes how access to finance enhances the resilience of vulnerable groups and strengthens economic resilience. It also considers policy implications and future research to maximize the role of financial inclusion in social change. Its findings point to its ability to unleash social enterprise opportunities and a more balanced economic ecosystem in emerging markets. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Green Blockchain Mechanisms: Enhancing Transparency and Efficiency in Sustainable Finance With DeFi Solutions
Blockchain is increasingly integrated into financial services, offering innovative solutions, especially in sustainability. This paper explores green blockchain as a tool for sustainable finance, focusing on its environmental applications. The research examines how green blockchain can transform financial systems through enhanced transparency, accountability, and efficiency. By recording, authenticating, and rewarding eco-friendly investments, green blockchain supports sustainable growth. The role ofDeFi in promoting transparency and optimizing financial activities is analyzed. The methodology covers industry data mechanisms. The study concludes that green blockchain can drive sustainable financial change by fostering trust and transparency, empowering investors and institutions to promote environmental responsibility within the global economy. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The future of urban transport integrating VANETs and blockchain for seamless mobility
The combination of VLC and blockchain technologies has immense potential to solve several problems that arise in urban infrastructures of smart cities. This chapter examines real- life instances and scenarios of the said integration beginning from accident prevention, traffic management to coordination of autonomous vehicles and smart parking services. VANET consists of V2V and V2I communication which promotes averting collisions, hazards and even allows an adaptive optimization of traffic in real- time environments. In addition, blockchain assists this by providing data preservation as well as guaranteeing security and accountability across all aspects of the construction through decentralized individual approaches, smart contracts, and incentivized mechanisms. Among the outlined features the one that follows from the federation of V2V devices is the accident prevention through secured emergency response systems which can be a part of blockchain ecosystem hence providing reliability in dispatch coordination. 2025, IGI Global Scientific Publishing. All rights reserved. -
Enhancing authentication in blockchain bridges: A smart contract-based approach leveraging polynomial interpolation
This work focuses on the integration of blockchain for enhancing the security, privacy, and trust management within Vehicle Ad Hoc Networks (VANETs). In the context of smart transportation, VANETs offer essential safety but the open and dynamic nature of these networks makes secure, anonymous authentication a major challenge. Blockchain's decentralized nature can provide a secure, tamper- resistant ledger for managing data across the network nodes, helping address these security concerns. Cross- chain bridges enable the transfer of data, money and assets across blockchains. It has thus become important to enhance existing authentication mechanisms in blockchain bridges. In this research, we analyze existing authentication approaches, highlighting their limitations, such as reliance on centralized entities, private key leaks and weakness in smart contract functions. We then propose a novel approach to strengthen existing authentication mechanisms with the combined capabilities of Smart Contracts and Polynomial Interpolation, to establish a secure authentication layer. 2025, IGI Global Scientific Publishing. All rights reserved. -
Virtual influencers in India: Transforming digital marketing in the AI era
This chapter explores the emergence and impact of Virtual Influencers (VIs) in the Indian digital marketing landscape, focusing on their ability to engage consumers and redefine brand interactions through AI- driven personas. By examining case studies of prominent Indian virtual influencers like Kyra and Naina Avtr, the chapter analyzes their roles in consumer engagement, cultural relevance, and brand partnerships. The discussion highlights the unique strengths of VIs, including their consistency, scalability, and ability to operate across diverse platforms, while also addressing challenges related to authenticity, emotional connection, and regional adaptation. Drawing on theories of social influence and digital marketing, the chapter provides insights into the opportunities and limitations of VIs in India's culturally diverse and technology- driven market. It concludes by exploring the future of virtual influencers as dynamic tools for brands aiming to balance technological innovation with human- like relatability in a competitive digital ecosystem. 2025 by IGI Global Scientific Publishing. All rights reserved. -
A cyber-physical systems and the smart city vision: A comprehensive guide
The process of urban areas' transformation into smart cities with the help of Smart Cyber-Physical Systems (SCPS) is one of the most defining trends of modern urbanism. It requires a multifaceted perspective of smart cities, thereby evaluating the facets of SCPS intently concerning the complexities of their integration in urban structures while exploring their influence that transcends the domains of social sciences and economics, which has become crucial. In this context, smart cities are constructed as integrated systems at the crossroads of the digital and the physical: they sustain, facilitate, and improve the performance of the city's functions and living environment. The importance of technological environments in orientation and close consideration of SCPS reveals the functions in gathering data, immediate analysis, and decision-making processes of urban management. The interconnection of the Internet of Things (IoT), artificial intelligence (AI), and big data analytics considering their impact and the creation of sustainable enhancing the quality of public services. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Opportunities for women's rural entrepreneurship in deprived rural environments: Empowering the pathway for women entrepreneurs in rural environments
Empowering women entrepreneurs in rural areas is essential for encouraging gender equality. This study explores opportunities, challenges, and strategies to support rural women entrepreneurs, focusing on the role of digital transformation, social enterprises, and policy interventions. Women face issues such as gender barriers, and social constraints, yet they leverage agriculture, handicrafts, and service sectors to drive growth. Success stories show how women face financial inclusion and other challenges. Digital platforms help access the market, skill development, and financial transactions, bridge gaps and promote sustainability. Policies like Stree Shakti Yojana, Mahila Udyam Nidhi Scheme and other provide financial aid, train and foster entrepreneurs. Sustainable practices, including renewable energy and eco-friendly techniques, further enhance prospects. By integrating sustainable strategies, advancing digital literacy, and aligning with Sustainable Development Goals, rural women entrepreneurs can emerge as leaders, ensuring inclusive economic growth and lasting social impact. 2025, IGI Global Scientific Publishing. -
The impact of entrepreneurship on the resilience of remote rural communities: Transforming challenges into opportunities
Entrepreneurship has a long history associated with economic development, innovation, and social transformation. Its value is more heightened in remote rural communities where some traditional economic sectors like agriculture, forestry, or fishing are primarily practiced but insufficient to ensure continued sustainable development in such areas. This chapter discusses how entrepreneurship is very crucial in ensuring the resilience of remote rural areas. It utilizes a comprehensive review of academic literature, journals, and research papers. Entrepreneurship is a crucial motor for strengthening the resilience of remote rural populations. Through the stimulation of economic stability, the creation of social cohesion, and the fostering of adaptive capacity, it provides an entry road to sustainable development. However, there is a strong need to resolve the unique problems that rural entrepreneurs face and have an ecosystem to foster innovation and growth. 2025, IGI Global Scientific Publishing. -
Determining the most important indicators affecting the failure risk of conventional and sharia rural banks
This study identifies key variables influencing the risk of failure in Indonesia's Conventional and Sharia Rural Banks (BPR and BPRS) and proposes strategies to mitigate these risks. Using the Analytical Network Process (ANP) method, the study engaged 11 respondents, including banking practitioners from Conventional and Islamic Commercial Banks, Rural Banks, Islamic Rural Banks, and academics. Data were analyzed with Super Decision software and Excel. Results reveal four critical variables: 1) macroeconomic, 2) microprudential, 3) macroprudential, and 4) bank internal variables. The welfare aspect of macroeconomic variables emerged as the most significant, followed by the liquidity indicator in microprudential variables and the internal resilience indicator in macroprudential variables. These findings guide strategies to enhance banking performance and reduce failure risks. Regulators and the government should prioritize macroeconomic welfare indicators to strengthen the banking system and address factors contributing to BPR and BPRS failures. 2025, IGI Global Scientific Publishing. All rights reserved. -
Identifying the Determinants of Maladaptive Pain Perception and Response Patterns: Predictive Analysis With XGBoost and Random Forests
A complex interplay of psychological, biological, and social factors influences pain perception and response patterns. This study aims to identify the determinants of maladaptive pain perception and response patterns through predictive analysis using psychological variables such as resilience, neuroticism, extraversion, grit, and optimism. A quantitative approach was used, incorporating predictive modeling techniques (decision trees, XGBoost, and Random Forests) to assess pain cata strophizing and sensitivity among 305 Indians. The XGBoost classifier predicting clinically significant pain catastrophizing achieved an accuracy of 74%. Findings indicate that neuroticism is a key predictor of pain-related outcomes, with resil ience & optimism serving as protective factors. The study highlights the potential for personalized interventions by utilizing machine learning models to optimize predictor levels for improved pain management. The results underscore the need for further research incorporating biological and environmental factors to develop holistic pain management strategies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Challenges and innovations in applying SDG and ESG frameworks
Entrepreneurial skills have evolved significantly since initiatives like the "Green Paper on Entrepreneurship" (EU Commission, 2003) and the "Small Business Act" (European Commission, 2008), which emphasized knowledge, competencies, and sustainability. Entrepreneurs today prioritize long-term sustainability over short-term profits (Elkington, 2018), leveraging frameworks like the Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) standards to integrate ethical practices with financial performance.Despite these obstacles, ESG and SDG frameworks present opportunities for innovation through systems thinking, foresight, and interdisciplinary collaboration (Senge, 1990). By adopting "green thinking," entrepreneurs mitigate external threats, foster innovation, and drive sustainability. This chapter explores the role of networking, strategic thinking, and ethics in sustainable practices, offering insights into aligning business strategies with global sustainability goals for long-term success. 2025, IGI Global Scientific Publishing. All rights reserved. -
Sustainable Service Marketing: The Ethics of Corporate Social Responsibility
Corporate Social Responsibility (CSR), as a marketing strategy, influences the sales and other important factors of the company. Consumers support the firm that is inclined and committed to the environment and social responsibility. An effective CSR initiative has the capability of improving the companys reputation and enhancing customer loyalty. Innovation can be stimulated by CSR challenges, resulting in the creation of sustainable goods and services. Furthermore, including CSR into fundamental business plans is helpful for the companies and the society. CSR must be incorporated into service marketing that goes beyond token gestures; businesses must embrace sustainable practices that complement brand values and consumer demands. This development reflects a wider recognition that sustainable and ethical business practices are closely related to long- term corporate achievement. Considering the above, this chapter explores the ethical dimensions of CSR while practicing sustainable market management along with its impact on the customers and the environment. -
Leveraging AI and digital solutions to enhance sustainability in green and blue economies
This research explores how digital solutions, including artificial intelligence (AI), drive sustainability in terrestrial (green) and aquatic (blue) economies. By examining case studies and technological implementations, it highlights the potential and challenges of digital innovations, particularly AI, in promoting environmental sustainability, economic growth, and social well-being. The study covers the current state of green and blue economies, digital interventions like smart agriculture, renewable energy, marine monitoring, and sustainable fisheries, and their impacts. The research uses both qualitative and quantitative methods, gathering data through interviews, surveys, and literature. Results will provide success stories, challenges, and best practices, offering recommendations for policymakers and stakeholders. The study aims to contribute to the theoretical and practical understanding of how digital technologies, especially AI, can advance sustainability in these economies, with future research directions identified. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Centering Ground Water Scarcity: Ensuring Futuristic Sustainable Farming With Blockchain and IoT
Depletion of groundwater is a major threat to agricultural sustainability, especially in and around irrigated areas. This chapter discusses monitoring water usage, soil moisture and environmental using sensors powered by IoT and how such technologies offers real-time insights into water usage for efficient management of water. It also examines decentralized smart contracts that can promote fair water use rights and incentive farmers' conservation behaviours. Combining the adaptation of technological innovation and sustainable water management, the paper offers policy prescriptions to climate proof agriculture. With means of interdisciplinary views, practical applications and policy suggestions, this book snapshots the agro-environmental management policy and the smart irrigation systems towards the protection of water resources, and future generations of smart farming applications worldwide. 2026, IGI Global Scientific Publishing. All rights reserved. -
Work motivation of teachers: Role of self-leadership and self-directed professional development
A developing body of literature endorses that the sustainment of quality is a vital predictor for the success of educational processes and systems. Teachers who are the important stakeholders in the education system should strive to improve their quality for better student outcomes. Teachers' motivation at work is a basic condition for professional growth and development. This chapter specifically focuses on the need to understand work motivation of teachers in the context of self-determination theory. The chapter also focusses on the role of self-leadership and self-directed professional development in enhancing motivation. In the era of constant changes, it is essential that teachers should have the capability to devise new strategies to lead effectively. To establish a better workplace wellbeing, it is vital to understand the role of self-leadership and self-directed professional development in influencing intrinsic and extrinsic motivation. 2025, IGI Global Scientific Publishing. -
Sustainable consumption: Barriers and catalysts for green purchase
This chapter examines factors influencing green purchasing in both developed and developing nations, addressing catalysts and barriers. Key obstacles include price sensitivity, socioeconomic disparities, lack of standardized eco- labeling laws, and ingrained cultural beliefs. It highlights the roles of government regulations, corporate social responsibility (CSR), environmental awareness, and sustainable packaging in shaping consumer behavior. The study explores knowledge gaps, financial limitations, and cultural influences that affect sustainable choices. Strategies such as eco- labeling, tiered pricing, and financial incentives are analyzed, alongside CSR's impact on consumer trust. Emerging trends like post- COVID green consumption, blockchain for eco- label transparency, AI- driven marketing, and circular economy practices are also discussed. Ultimately, the chapter proposes an integrated framework combining technological, cultural, and economic perspectives to enhance sustainability. 2025, IGI Global Scientific Publishing. All rights reserved.