Individuals Attitude Concerning Memes: A Study Reference to Active Social Media Users

Title

Individuals Attitude Concerning Memes: A Study Reference to Active Social Media Users

Creator

Somasundaram T.; Vijayasairam P.; Pachiyappan S.

Description

Todays digital world, memes are more popular among the youngsters to express ones emotion. Nowadays, almost everyone is largely relying on social media to send memes and emojis in order to share the information in a humorous way. Lots of research article are reviewed about the social media memes, internet memes and this paper summarizes the usage of social media and following the trending pattern in communicating or sharing information through the social media platform. This study is aimed to study about the individuals attitude towards memes and its effect among the social media users. Through survey, total of 193 samples were collected by using questionnaire and statistical tools like Reliability test, Chi square and Correlation analysis have been used to interpret the collected data. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Source

Studies in Systems, Decision and Control, Vol-440, pp. 715-724.

Date

2024-01-01

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

Individual attitude; Internet memes; Memes marketing; Social media; Social media memes

Coverage

Somasundaram T., Department of Management, Kristu Jayanti College (Autonomous), Bengaluru, India; Vijayasairam P., Department of Management Studies, NMS S Vellaichamy Nadar College (Autonomous), Madurai, India; Pachiyappan S., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, India

Rights

Restricted Access

Relation

ISSN: 21984182

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1007/978-3-031-42085-6_61

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182466426&doi=10.1007%2f978-3-031-42085-6_61&partnerID=40&md5=5090c5447028316a9ee94d5668b3a23e