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Impact of Meltdown and Spectre Threats in Parallel Processing
[No abstract available] -
Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
This paper analyzes an emerging form of social media marketing, meme marketing, which has gained attention for its ability to entertain and engage users. Marketers and companies are recognizing the value of using memes as a tool to connect with consumers. To understand the effects of meme marketing activities, this paper aims to examine the impact of meme marketing activities on consumer purchase intentions and concurrently assess the mediating role of consumer engagement. The study encompassed 452 Indian social media users with active social media accounts and familiarity with memes and meme marketing concepts. It employed a quantitative methodology backed by robust statistical techniques. The method used for analysis was Structural Equation Modeling (SEM) through Analysis of Moment Structures (AMOS) software. The results found that meme marketing activities have a direct and significant positive impact (? = 0.257, p < 0.05) on consumer purchase intentions. It further shows that meme marketing has a direct and significant positive impact (? = 0.745, p < 0.05) on consumer engagement. It shows that consumer engagement has a direct and significant positive effect (? = 0.651, p < 0.05) on consumer purchase intention. However, the indirect impact of meme marketing activities on consumer purchase intentions is also significant, resulting in partial mediation. The study findings hold value for marketing managers, agencies, and companies that interact and engage consumers with memes and undertake meme marketing activities. Navrang Rathi, Pooja Jain, 2023. -
Impact of microfinance in socio economic development evidence from south India
The role and impact of microfinance in the socio economic development of the low income people who are not credit worthy has been assessing and exploring by researchers for its sustainable operation and the development of formal financial system. The study explores the socio economic development of microfinance in South India. The objectives are based on variables like financial inclusion, employment and earning opportunities, social inclusion, economic development. social development, personal development. family relationship, economic newlineresilience, social capital, and well-being. The scope of the study is limited to the newlinebeneficiaries of microfinance in four states, namely Andhra Pradesh (undivided),Karnataka, Tamil Nadu and Kerala. The sampling method used in the study is non probability sampling technique of purposive sampling. Both primary and secondary data are used and it is found that microfinance has contributed to financial inclusion, social inclusion and employment and earning opportunities. Besides it has supported substantially social developinent and moderately economic development of the beneficiaries. Further it is noted that it has positive effect on personal development, and family development. Thus it has contributed to develop economic resilience and social capital among low income people which ultimately sustain their well-being, The major findings of the study are: is found that social inclusion, employment and earning opportunity and newlinefinancial inclusion have a significant influence on social development. It is explored that the financial inclusion and employment and earning opportunity can predict the economic development. It is concluded that the financial inclusion and employment and earning opportunity have a significant influence on the family relationship. It is found that the financial inclusion, employment and earning opportunity newlinecan predict the Personal development. It is observed that the personal development newlineand social development can predict the social capital. -
Impact of microfinance on socio economic development-evidence from South India
The role and impact of microfinance in the socio economic development of the low income people who are not credit worthy has been assessing and exploring by researchers for its sustainable operation and the development of formal financial system. The study explores the socio economic development of microfinance in South India. The objectives are based on variables like financial inclusion, employment and earning opportunities, social capital, and well-being. -
IMPACT OF MNP ON CONSUMER SWITCHING BEHAVIOUR WITH SPECIAL REFERENCE TO DEMOGRAPHIC FACTORS
Indian telecom market is one of the fastest growing markets and is forecasted to reach 9.2 million users by mid of 2012. India has seen rapid increase in the number of players which has caused the tariff rates to hit an all time low and with the introduction of MNP, the mobile users has an option of changing the service provider without changing the number. The availability of Mobile Number Portability to subscriber has intensified the competition among service providers in order to retain the existing customer base and to gain from other operators, which has led to attractive schemes or offers or packages to the end users. This shows satisfaction has become a major influence on switching behavior and only those mobile operators who satisfy the needs of the users at affordable cost can prevail. The study examines the impact of MNP on customer demographics in determining the switching behavior. The data gathered was through a survey and the sample size was 203. The variables considered for the study were customer demographics, satisfaction, tariff, customer care. Independent students t test and chi-square were used to analyze the data to examine the impact of switch propensity for each demographic variable. Research findings suggest that different groups have different switching behavior. Age, gender, marital status and brand have significant dependency on those who switch and there is significant difference on age with regard to VAS, network quality; education and monthly income on low international tariff; marital status on network quality. The study also reveals that call rates play the most important role in switching the service provider followed by network coverage and value added service respectively. It is found that there is a relation between switching the demographic variables. More number of young mobile users prefers mobile number portability. Airtel and Idea Cellular emerged as most preferred mobile service operators in terms of MNP. Both continue to gain customers from other service providers. As per the study BSNL was the biggest loser in terms of MNP. It was also observed that post paid customer prefer MNP over prepaid. Keywords ?? MNP, Prepaid, Postpaid, Switching Behavior, Demographics, VAS, Tariff. -
Impact of monetary policy changes on the Indian stock market and monetary market
Since the stock market is perceived as the channel of transmissions of monetary policy, it is worthy to study the relationship between the Monetary Policy and the volatility of stock prices in the stock market. This study has been conducted with the aim to examine the impact of monetary policy changes on the stock market. The variance methodology is applied in order to achieve the objective of this study. The concept of event window in the methodology involved as the identification of volatility of price in the stock market for11 days (i.e. 5 days before and after event day). The result shows that there is a positive influence on stock market because of change in money policy by the government. The results identified in this work having a signification amount of managerial implication to the different segment of the policy makers in Government, and Stock Market. 2019 Islamic Azad University. -
Impact of moral and exchange capital on media favourability of financial companies in India
Purpose The purpose of this study is to illuminate the influence of institutional and transactional corporate social responsibility (CSR) on media sentiments in financial companies in India. This study is conducted to understand how different CSR strategies impact media perceptions, influencing the reputation and public image of financial companies in India. Design/methodology/approach This study examines the data of 56 National Stock Exchange-listed financial companies for eight years of data from 20142015 to 20212022. Panel data regression were used to analyse the data; fixed and random effect models were chosen based on the Hausman test results. Findings Financial companies moral and exchange capital negatively impact the medias favourability of financial companies in India. Diagnostic tests like autocorrelation and heteroscedasticity are also conducted to check the effectiveness of research models. Originality/value Although prior research has examined the effect of CSR on media sentiments, little is known about the impact of moral capital and exchange capital on media favourability of financial companies in India. 2025 Emerald Publishing Limited -
Impact of Multi-domain Features for EEG Based Epileptic Seizures Classification
Accurate detection and classification of epileptic seizures play a pivotal role in clinical diagnosis and treatment. This study introduces an innovative approach that leverages multi-domain features extracted from Electroencephalogram (EEG) data in conjunction with Supervised learning classification techniques. Initially, EEG data undergoes preprocessing through data standardization, followed by the extraction of essential features per instance, encompassing combination of Time domain, Frequency domain, and Time-Frequency domain features. These extracted feature combinations are subsequently fed into the machine learning-based boosting classifier Adaptive Boosting (ADABOOST) for an accurate and precise classification of epileptic signals. Validation of the proposed method is conducted using EEG data from the BEED (Bangalore EEG Epilepsy Dataset) and BONN (University of BONN, Germany) database to detect epileptic seizures. The experimental results show remarkably high levels of classification accuracy for various conditions: 99% accuracy for BEED data, 98% accuracy for BONN data for classifying seizures from healthy states, and 91% accuracy for classifying seizure onset from seizure events. Furthermore, the study applies the Gaussian Nae Bayes (GNB) classifier to differentiate various types of epileptic seizures, employing evaluation metrics such as the confusion matrix, ROC curve, and diverse performance measures. This method demonstrates significant potential in supporting experienced neurophysiologists decision in the clinical classification of epileptic seizure types. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
Impact of nanoparticles on immune cells and their potential applications in cancer immunotherapy
Nanoparticles represent a heterogeneous collection of materials, whether natural or synthetic, with dimensions aligning in the nanoscale. Because of their intense manifestation with the immune system, they can be harvested for numerous bio-medical and biotechnological advancements mainly in cancer treatment. This review article aims to scrutinize various types of nanoparticles that interact differently with immune cells like macrophages, dendritic cells, T lymphocytes, and natural killer (NK) cells. It also underscores the importance of knowing how nanoparticles influence immune cell functions, such as the production of cytokines and the presentation of antigens which are crucial for effective cancer immunotherapy. Hence overviews of bio-molecular mechanisms are provided. Nanoparticles can improve antigen presentation, boost T-cell responses, and overcome the immunosuppressive tumor environment. The regulatory mechanisms, signaling pathways, and nanoparticle characteristics are also presented for a comprehensive understanding. We review the nanotechnology platform options and challenges in nanoparticles-based immunotherapy, from an immunotherapy perspective including precise targeting, immune modulation, and potential toxicity, as well as personalized approaches based on individual patient and tumor characteristics. The development of emerging multifunctional nanoparticles and theranostic nanoparticles will provide new solutions for the precision and efficiency of cancer therapies in next-generation practice. Copyright 2024 The Authors. -
Impact of national income and public expenditure on employment and its public-private sector composition in indian economy
The paper focuses on the analysis of the impact of Gross National Income and Public Expenditure on total employment and its public and private sector components. It also examines the ratios of public and private sector employment to total employment and public sector to private sector employment. Results of summary statistics of employment, public and private sector employment, public expenditure, and gross national income are briefly discussed. Growth of total employment, public and private sector employment, gross national income and public expenditure is examined to determine the direction and magnitudes of inter-temporal changes. Growth trend of all three ratios is determined to detect and to anticipate the interrelations of change. Stationarity of time series of total employment, employment in public and private sectors, gross national income and public expenditure of Indian economy is evaluated by Random Walk Model and Dickey-Fuller test. Results show that the time series data of total, public and private sector employment approximate normal distribution with extremely low skewedness and concentration. The coefficients of variation of all 6 time series data are relatively very low. But the time series of GNI is non-stationary at 0.05 probability level, while time series of public expenditure displays negative trend. Negative change in private sector employment is determined by lagged private sector employment and private income/expenditure. Results of Engel-Granger test of co-integration show the variables to be well co-integrated in the chosen distributed lag models. 2021 DAV College. All rights reserved. -
Impact of Network Virtualization on Application Performance Metrics
The advent of network virtualization has redefined modern networking philosophies by allowing the partitioning of physical networks into virtual networks that are easily scalable, elastic, and efficient. The shift has been markedly critical to the function of applications in virtualized settings. This research examines the impact of network virtualization on key application performance indicators, including latency, throughput, packet loss, and resource utilization. The paper empirically assesses factors related to user experience and system performance by analyzing various virtualization technologies, including Software-Defined Networks (SDN), Network Functions Virtualization (NFV), and virtual overlay networks. The approach used entails deploying controlled benchmark applications on both virtualized and non-virtualized networks and measuring deviations from benchmark performance. Results indicate a strong correlation between the moderation of network performance overhead with virtualization and the presence of adaptive performance improvement schemes tailored to specific conditions. The efficiency of the hypervisor, placement of network functions, and orchestration policies significantly influence the responsiveness of the applications Additionally, the paper addresses the increasing scalability limitations of performance in cloud-native and edge-computing environments. There is a finding that indicates increased need for research 'effective intelligent resource management and adaptive network reconfiguration strategies in order to minimize latency and redundant bandwidth allocation bottlenecks'. 2025, Innovative Information Science and Technology Research Group. All rights reserved. -
Impact of New CSR Bill on Indian Standard & Poor 50
Research Revolution, Vol-1 (3), pp. 1-4. -
Impact of NiO/CuO as additives on the pseudocapacitive performance of SiO2-GO composite: Insights from experimental investigation
Recent interest in pseudocapacitive materials faces challenges like degradation and high costs, while low-cost carbon materials suffer from low capacitance. SiO2-GO composites, despite their potential, remain unexplored for pseudocapacitors. The present study addresses this gap by focusing on the synthesis and characterization of SiO2-GO composites, both in their pure form and doped with NiO and/or CuO. These materials are subsequently investigated for their suitability as electrode materials in supercapacitor applications. The obtained results have been comprehensively analyzed with respect to the bonding interactions and morphological characteristics of each material variant. This analysis aims to elucidate how the incorporation of NiO and/or CuO influences the structural integrity, surface chemistry, and electrochemical performance of the SiO2-GO composites. By investigating these aspects, we aim to contribute new insights that could lead to the development of efficient and cost-effective pseudocapacitive electrode materials. 2024 Elsevier Ltd -
Impact of Node Failures on Productivity in Multilayer Supply Chain Networks: An Influence Network Analysis in the Indian Electronics Sector
Supply chain networks are essential for the delivery of goods and information, but disruptions such as natural disasters or trade embargoes can severely impact them. Resilience of entire networks under different types of disruptions when nodes or edges fail has been extensively studied. However, the extent to which the failure of a particular company affects another company of interest within a network has not been widely explored. To address this, we created a multilayer physical supply chain network of companies in the Indian electronics industry. Through systematic node removal simulations, we examined how the productivity of one company is impacted by the removal of another. Extending these simulations to include all possible combinations of companies yielded an influence network that represents interdependence among nodes in terms of productivity. We observed that removing a critical node could lead to not only a decrease but, quite counter-intuitively, an increase as well in the productivity of affected nodes. This study identifies the factors that influence these productivity changes and offers insights to supply chain managers to maintain network resilience in the face of node failures. 2025, Binghamton University Libraries. All rights reserved. -
Impact of ohmic heating on MHD mixed convection flow of Casson fluid by considering Cross diffusion effect
Present communication aims to discuss the impact of viscous dissipation on MHD flow, heat and mass transfer of Casson fluid over a plate by considering mixed convection. Nonlinear partial differential systems are reduced to the ordinary ones through transformation procedure. The modelled nonlinear systems are computed implementing RKF-45 scheme. Convergent solutions for velocity and temperature and concentration fields are given diagrammatically. The obtained results are compared with published literatures and reasonable agreement is found. It is found that, temperature profile increases by increasing values of Dufour parameter, whereas on opposite trend is observed in concentration profile for increasing values Soret parameter. 2019 B.J. Gireesha et al. -
Impact of online cooperative learning strategies on self-directed learning among pre-service teachers
Self-directed learning (SDL) often drives learners to engage with what they want to learn. Thus, investigating teaching-learning strategies that drive SDL gains importance in this technology-driven era. The present study investigates the impact of online cooperative learning (OCL) strategies on SDL skills among pre-service teachers (PST). The study engaged 130 PSTs using a quasi-experimental non-equivalent control group design with a pretest and posttest. The study divided PST into a control group and an experimental group. The experimental group underwent OCL strategy, and the control group had a traditional online lecture method. The researchers measured the SDL of PST using the SDL scale. The paired sample t-test results indicated a significant enhancement in SDL skills among the experimental group compared to the control group. The findings underscore the importance of integrating cooperative learning (CL) strategies in online instruction to foster SDL ability among learners. Further studies may create user-friendly features in video-conferencing platforms that provide more opportunities to engage students with CL pedagogies. 2025, Intelektual Pustaka Media Utama. All rights reserved. -
Impact of organizational commitment on organizational citizenship behavior in higher professional education: An empirical investigation
In the landscape of higher professional education, the dynamics between "organizational commitment and organizational citizenship behavior (OCB)" play a pivotal role in shaping the culture and performance of educational institutions. In the perspective of higher professional education institutions, understanding the relationship between these constructs is of paramount importance, as it can significantly influence the overall effectiveness and performance of academic institutions. The primary purposes of the study are twofold: first, to examine the "relationship between organizational commitment and OCB" among faculty and staff in higher professional education institutions; and second, to explore the impact of OCB on institutional outcomes. Quantitative analyses, such as correlation, are employed to decipher the intricate links between these constructs. The findings of this study reveal "a strong positive correlation between organizational commitment" and OCB among faculty and staff in higher professional education. 2025 by IGI Global Scientific Publishing. -
Impact of Organizational Commitment on Turnover Intentions in BPO Sector
Global Journal of Arts & Management, Vol-2 (3), pp. 223-226. ISSN-2249-264X -
Impact of organizational culture traits on employee intention to stay in the IT services sector: An empirical analysis
Employee retention poses a significant challenge in the Indian IT services sector, where frequent turnover leads to the loss of organizational knowledge and reduced productivity. This study assesses the impact of organizational culture on employees intention to stay in Indian-origin IT services companies in Bengaluru. We used Denisons Organizational Culture Model to measure culture across four dimensions, namely involvement, consistency, adaptability, and mission, and the Michigan Organizational Assessment Questionnaire to measure intention to stay. Using purposive sampling, we collected data from 384 employees of major Indian-origin IT firms between July 2023 and March 2024. Data were analyzed using factor analysis, linear regression, and Hayess PROCESS macro in SPSS 20.0. The results indicate that organizational culture has a significant and positive impact on employees intention to stay (? = 0.286, p < .001), accounting for 8.2% of the variance (R2 = 0.082). Path analysis confirms a strong positive effect (effect size = 0.486, 95% CI [0.322, 0.650], p < .001). The factor analysis demonstrates that stronger cultural dimensions especially empowerment, coordination and integration, organizational learning, and goals and objectives enhance employee retention in IT services firms. The study recommends that HR policies integrate cultural development to strengthen employee commitment and retention. Future studies should explore additional job and organizational factors that influence employee loyalty. Silpa Mary John, Smita Kavatekar, 2025. -
Impact of people management practices on organizational performance: Analysis of a causal model
Although researchers in strategic human resource management have established a relationship between HRM practices and organizational performance, the intervening process connecting HRM system and organizational performance remains unexplored. This paper, based on a study on Indian software companies, is an attempt to develop and test a causal model linking HRM with organizational performance through an intervening process. The study has found that not even a single HRM practice has direct causal connection with organizational financial performance. At the same time, it has been found that each and every HRM practice under study has an indirect influence on the operational and financial performance of the organization. Further, HRM practices such as training, job design, compensation and incentives directly affect the operational performance parameters, viz., employee retention, employee productivity, product quality, speed of delivery and operating cost.