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Marital Arrangements and Womens Autonomy: The Narratives of Tibetan Women in Exile
There has been a shift from the previously dominant polyandrous marital arrangements to monogamous arrangements, upon exile, among the Tibetan refugees in India. This article attempts to examine the autonomy of Tibetan women in exile across polyandrous and monogamous marital arrangements through the lens of modernisation and feminist theoretical frameworks. A thematic narrative analysis of 30 Tibetan participants in both marital arrangements has helped in comparing womens autonomy in the domains of inheritance and division of property, household decision-making and with respect to childrens education and occupation. Even though modernising forces partially explain the shift from polyandry to monogamy, the narratives of women belonging to both the monogamous and polyandrous families lend support to the feminist framework suggesting the role of internalisation of social norms and self-abnegation as negatively affecting their autonomy. 2025 CWDS. -
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Marital Flourishing: A Systematic Review and a Conceptual Framework
Marital flourishing, a multidimensional construct rooted in positive psychology, represents the optimal functioning of a marital relationship, marked by emotional intimacy, mutual support, resilience, and shared purpose. Despite increasing scholarly interest in relationship satisfaction and stability, the specific determinants of marital flourishing, particularly through the lens of attachment theory, remain insufficiently explored. This review synthesises findings from four peer-reviewed studies published between 2015 and 2024 to examine the theoretical and empirical connections between adult romantic attachment and the dimensions of flourishing marriages. The review follows a systematic narrative method. Drawing from the foundational work of Bowlby and the clinical framework developed by Sue Johnson in Emotionally Focused Couple Therapy (EFT), the paper proposes the Secure Attachment-Based Marital Flourishing Model (SAB-MFM). This conceptual framework highlights secure bonding as the core mechanism for relational thriving. This review highlights key takeaways for therapy, relationship education, and future research, offering practical insights for improving couple interventions and guiding new directions in the science of intimate relationships. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025. -
Marital Stress and Domestic Violence during the COVID- 19 Pandemic
Marital stress and domestic violence is prevalent in every society around the world. It has become a major concern during the Covid-19 pandemic. Governments have resorted to lockdown measures in order to contain the pandemic. The pandemic has made the weaker and more vulnerable people in a household more exposed to abusive partners. Social isolation and home confinement have detrimental effects on ones mental and physical well-being. Women have been shown to be at a very high risk from violence during The Covid19 pandemic. The research paper aims to understand the factors which compel women to stay in abusive and stressful marriages and the ways in which they can be empowered to lead their life with dignity and self-respect. The cultural contexts of most societies force women to stay in abusive marriages as the woman is often portrayed as the symbol of unity in families. Understanding the cultural bindings of women trapped in abusive households during the COVID-19 pandemic is a very crucial aspect as this can help in understanding the fear and apprehensions of women trapped in destructive marriages. This can be a key factor which can make it easier for support groups while providing counselling and other kinds of support to women trapped in abusive marriages. The paper also discusses the impact of abusive relationships on children and how it negatively shapes their personality and their emotional well- being. 2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
Maritime geopolitics and mental health: socio-psychological impacts on strategic tension in the Indian Ocean coastal communities
Purpose This paper aims to explore how maritime geopolitical tensions, especially between China and India, exist in the Indian Ocean Region (IOR) and impact the mental health and social inclusion of coastal communities. While most strategic analyses focus on military and economic factors, this research incorporates human security perspectives. Design/methodology/approach Using an interdisciplinary framework that combines developmental psychology, strategic studies and geopolitical field analysis, this conceptual study highlights understudied mental health risks through qualitative case studies and secondary data from the IOR. Findings The results indicate that in regions of militarized maritime development, anxiety, chronic stress, identity displacement and communal fragmentation are becoming more common. Stressors include foreign intervention and strategic uncertainty. A disproportionate number of women, children and displaced workers are impacted. Originality/value This study, to the best of the authors knowledge, is one of the first to link psychological health at the grassroots level with maritime security strategy, urges policymakers to incorporate human-centered approaches into regional and national security planning. This study argues that growing strategic anxiety necessitates an integrated approach to national security, one that considers mental health and human security, particularly in regions such as Sri Lanka, the Maldives, Lakshadweep and the Andaman and Nicobar Islands. 2025 Emerald Publishing Limited -
Market Openness and Price Volatility: Evidence from Major Cash Crops of India
JIM Quest: Journal of Management and Technology, Vol-8 (2), pp. 01-10. ISSN-0975-6280 -
Market Reaction to Dividend Announcements During Pandemic: An Event Study
This study analyses the difference in stock market reactions to dividend announcement during the pandemic. The thirty constituent stocks of Sensex, the index of Bombay Stock Exchange (BSE), is used for analysis. This allows cross-industry comparison of the market reaction. The study examines stock market reactions covering 44 days around the dividend announcement dates. The primary objective of this study is to understand whether the price adjustment linked to the dividend announcement news during the pandemic was different from the earlier years. This empirical study employs the conventional event study methodology using abnormal returns (ARs) to examine the stock market reaction to dividend announcement. The market reaction to dividend announcement was increasingly positive during the pandemic, compared to previous years. The statistical pooled t-tests showed there was a significant relationship between the pandemic and ARs. The findings also indicate that the difference in the market reaction to dividend announcement was more prominent in services stocks than that in manufacturing. Further, the results also verify the weak-form of efficiency of Indian stock exchange. 2021 Management Development Institute. -
Market Reaction to Dividend Announcements During Pandemic: An Event Study
This study analyses the difference in stock market reactions to dividend announcement during the pandemic. The thirty constituent stocks of Sensex, the index of Bombay Stock Exchange (BSE), is used for analysis. This allows cross-industry comparison of the market reaction. The study examines stock market reactions covering 44 days around the dividend announcement dates. The primary objective of this study is to understand whether the price adjustment linked to the dividend announcement news during the pandemic was different from the earlier years. This empirical study employs the conventional event study methodology using abnormal returns (ARs) to examine the stock market reaction to dividend announcement. The market reaction to dividend announcement was increasingly positive during the pandemic, compared to previous years. The statistical pooled t-tests showed there was a significant relationship between the pandemic and ARs. The findings also indicate that the difference in the market reaction to dividend announcement was more prominent in services stocks than that in manufacturing. Further, the results also verify the weak-form of efficiency of Indian stock exchange. 2025 MDI. -
Market Trends in Quantum-Inspired Soft Computing for Intelligent Data Processing
Quantum-Inspired Soft Computing (QISC) is an advanced concept in computational intelligence in the current era of hi-technology, which has been adapted to principles underpinning quantum mechanics, including superposition and entanglement in the conven tional computing systems. The current chapter aims to identify the growing trends in the market environment concerning QISC for intelligence data processing, specifying the aspects of its applicability, costuse ratio, and adaptability among different industries. The increased need for the utilization of enhanced methods of data handling arising from big data and AI progress has made QISC viable for handling optimization problems, machine learning, and predictive modeling in addition to quantum computing. Major business sectors, such as finance, health care, supply chain, and energy sectors, have benefited from the use of QISC to enhance operational management, decision making, and system reliability. This chapter also discusses how leading players such as Microsoft, IBM, and DWave are in the course of incorporating QISC in cloud environments as well as in hybrid computing systems. Advancements in hardware, such as GPUs and quantum-inspired processors, and in algorithms, such as tensor networks and reinforcement learning, have further extended the usage of QISC. However, there are issues such as standardization, interdisciplinary qualified staff, and computational complexity, which remain important unsolved tasks for further investigation and cooperation. This chapter ends by briefly pointing out new directions for how QISC can work with AI for NLP and real-time analysis. Understanding QISC in terms of its current market and its positive impact on the future of computational intelligence is the focus of this chapter, which focuses on current market trends. Analyzing key trends and the degree of industry adoption, the research findings provide useful perspectives for academic, practical, and policy purposes. 2026 Scrivener Publishing LLC. -
Market-Based Strategies for Enhancing Grid Resilience under High Renewable Penetration
The rise in penetration of renewable energy sources (RES), especially wind and solar, presents important challenges to power system operation and electricity markets. Renewables cut emissions and are cheaper in the long run but are intermittent, creating volatility, uncertainty about revenues, and reliability risks. This study analyses the performance of markets in delivering resilience to the grid given high levels of renewables. A grid simulation over 24 hours was then developed in order to study four aspects of the problem; (i) Stability of revenues for the generators, (ii) Reduction in the cost of imbalances as a result of flexibility, (iii) Reliability in terms of Loss of Load Expectation (LOLE), and Energy Not Served (ENS), and (iv) the impact on costs for consumers. Findings show that flexibility participation reduces costs incurred due to imbalance by ? 60%, and resilience mechanisms reduce the effective tariff faced by consumers from 32/kWh to 6.8/kWh. Reliability indices also improve greatly when flexibility and ancillary services markets are introduced. In addition, a Particle Swarm Optimization (PSO) model was applied to find the optimum levels of renewable penetration and flexibility that result in the least total system cost, which correspond to approximately 0.7 for flexibility and approximately 55-65% for renewables. These results point to the economic and technical need for reengineered electricity markets that incorporate flexibility products, ancillary services, and resilience incentives. This dissertation provides a complete methodology of simulation, reliability metrics, and optimization to inform policy makers, system operators, and investors of resilient renewable dominated grids. 2025 IEEE. -
Marketer Behavior and Digital Ethics: Responsibility, Intrusion, and Accountability in AI Marketing
Digital marketing today is shaped by automated decision systems and data- driven personalization, which expand customer engagement but also amplify intrusions into private and professional spaces. This chapter introduces marketer behavior as a lens to study how professional intentions and practices affect digital consumer experience. Moving beyond technical and consumer- centric analyses, it highlights marketer agency in strategies that alternate between value creation and intrusive persistence. A conceptual framework is proposed to classify marketer behavior by ethical orientation and intrusiveness, supported by an ethical calibration index to assess autonomy, transparency, and contextual sensitivity. The discussion critiques current tendencies and advances responsible digital engagement by promoting ethical accountability. It argues that enduring loyalty depends not on predictive precision alone but on evolving ethics of marketer conduct that are aligned with consumer trust. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Marketing intelligence for intelligent marketing: a comprehensive definition and framework
Purpose This study aims to formalize a comprehensive, contemporary and holistic definition of marketing intelligence (MI) by mapping the relevant literature of the last 60years from 19622022. Design/methodology/approach This study centralizes around the qualitative assessment of explored definitions by using thematic analysis. By identifying patterns and themes within the qualitative dataset, thematic analysis provides accessible and systematic procedures for generating codes and themes by discovering commonalities and contradictions in keywords. Findings The result of study 1 identified 127 papers indexed in databases distributed across 56 different journals. The manual screening of 127 research papers resulted in the selection of 15 definitions of MI. In study 2, thematic analysis was applied to these definitions through author-attribute mapping and assessment of weights, resulting in the identification of 25 key attributes representing five emerging themes. Study 3 identifies the gaps in definitions and proposes a comprehensive and complete definition of MI. Originality/value This researchs novelty corresponds to author-attribute mapping, exploring gaps in existing definitions and proposing a holistic and contemporary definition of MI. 2025 Emerald Publishing Limited -
Marketing intelligence, part A: Understanding customers in the era of digitalization
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. 2025 Mudita Sinha, Arabinda Bhandari, Samant Shant Priya and Sajal Kabiraj. All rights reserved. -
Marketing intelligence, part B: AI, trust, and innovation in the modern business landscape
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. 2025 Mudita Sinha, Arabinda Bhandari, Samant Shant Priya and Sajal Kabiraj. All rights reserved. -
Marketing Mental Wellness in Medical Tourism: A Cross- Cultural Digital Comparison Between Asia and Europe
This chapter explores how Asia and Europe utilize digital marketing to promote mental wellness tourism by blending cultural healing traditions, emotional storytelling, and therapeutic experience design. Through a comparative analysis of India, China, South Korea, Japan, and leading European destinations, it identifies key regional differences in communicating psychological restoration. Asian campaigns emphasize spiritual harmony, sensory immersion, and holistic cultural narratives, whereas European strategies focus on evidence- based wellness, structured therapeutic programs, and nature- assisted emotional recovery. Building on these insights, the chapter introduces the Digital Wellness Marketing Framework, which integrates cultural narrative design, digital storytelling optimization, emotional engagement metrics, and mental wellness ROI. The study contributes both theoretical and practical guidance for designing culturally sensitive, ethical, and emotionally resonant digital marketing strategies in global wellness tourism. 2026, IGI Global Scientific Publishing. -
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Research methodology: The case study incorporated a combination of primary and secondary data collection approach. The authors interviewed Dr Varghese, the co-founder of Sunbird Straws and the protagonist in this case study. In addition, secondary data was obtained from various sources such as newspaper articles, journal publications and company reports. Case overview/synopsis: On a rosy and vibrant morning in 2017, Dr Saji Varghese, a professor at Christ University in Bangalore, stumbled upon a curved coconut leaf on the campus resembling a straw. This sparked his motivation to transform coconut leaves into a natural straw, prompting him to initiate experiments with coconut leaves in his kitchen. The process of boiling and straining leaves became his method for crafting an eco-friendly straw. After numerous attempts, he successfully produced straws from coconut leaves, introducing a distinctive and creative concept incubated at IIM Bangalore. These unique straws, crafted by Varghese, prioritised environmental friendliness and were also crafted entirely from biodegradable materials, free from harmful chemicals. These straws demonstrated durability in hot and cold beverages for up to 3 h, maintaining their integrity without becoming soggy or leaking. As the business flourished, it reached a critical juncture. The primary challenge centred around product marketing, mainly due to consumer unfamiliarity with such sustainable straws. This was a product that also fell under the category of low involvement for consumers. Raising awareness about the product and persuading consumers to purchase presented a significant hurdle. In response, Varghese assigned his team to develop cost-effective marketing strategies. Given the start-up nature of the business, advertising budgets were constrained, and the objective was to achieve a positive return on advertising spend for every investment in advertising the product. In addition, the focus was on increasing the likelihood of selling the straws on both business-to-business and business-to-consumer levels. In this case study, Vargheses role and predicament exemplify the delicate equilibrium that entrepreneurs frequently grapple with, striking a balance between marketing strategy and return on ad spent to steer the trajectory of their businesses. It offered a valuable examination of the nuanced decisions marketers encounter as they strive for both profitability and customer-centric products. Complexity academic level: The case study is relevant to the marketing discipline. All undergraduate and postgraduate-level marketing courses in higher education institutions can use this case study. It can also be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. 2024, Emerald Publishing Limited. -
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Research methodology: The case study incorporated a combination of primary and secondary data collection approach. The authors interviewed Dr Varghese, the co-founder of Sunbird Straws and the protagonist in this case study. In addition, secondary data was obtained from various sources such as newspaper articles, journal publications and company reports. Case overview/synopsis: On a rosy and vibrant morning in 2017, Dr Saji Varghese, a professor at Christ University in Bangalore, stumbled upon a curved coconut leaf on the campus resembling a straw. This sparked his motivation to transform coconut leaves into a natural straw, prompting him to initiate experiments with coconut leaves in his kitchen. The process of boiling and straining leaves became his method for crafting an eco-friendly straw. After numerous attempts, he successfully produced straws from coconut leaves, introducing a distinctive and creative concept incubated at IIM Bangalore. These unique straws, crafted by Varghese, prioritised environmental friendliness and were also crafted entirely from biodegradable materials, free from harmful chemicals. These straws demonstrated durability in hot and cold beverages for up to 3 h, maintaining their integrity without becoming soggy or leaking. As the business flourished, it reached a critical juncture. The primary challenge centred around product marketing, mainly due to consumer unfamiliarity with such sustainable straws. This was a product that also fell under the category of low involvement for consumers. Raising awareness about the product and persuading consumers to purchase presented a significant hurdle. In response, Varghese assigned his team to develop cost-effective marketing strategies. Given the start-up nature of the business, advertising budgets were constrained, and the objective was to achieve a positive return on advertising spend for every investment in advertising the product. In addition, the focus was on increasing the likelihood of selling the straws on both business-to-business and business-to-consumer levels. In this case study, Vargheses role and predicament exemplify the delicate equilibrium that entrepreneurs frequently grapple with, striking a balance between marketing strategy and return on ad spent to steer the trajectory of their businesses. It offered a valuable examination of the nuanced decisions marketers encounter as they strive for both profitability and customer-centric products. Complexity academic level: The case study is relevant to the marketing discipline. All undergraduate and postgraduate-level marketing courses in higher education institutions can use this case study. It can also be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. 2024, Emerald Publishing Limited. -
Marketing of malayalam films through new media /
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. -
Marketing Research and Market-Focused Production as an Effective Business Tool in Power Sector
Businesses must devote part of their resources to conducting market and marketing research to make good decisions, which will help expand any business and utilize resources effectively. Understanding the intended clients is essential to successfully operating and expanding a firm. For marketers to comprehend consumer value about the product being supplied and therefore add value to their consumers, it is crucial to have this understanding. Organizations can better influence customers to buy niche goods or corporate services after thoroughly understanding their objectives, requirements, and values. In this situation, it is required to restructure the physical system and the related control and planning systems to provide production the tools it needs to become more competitive and customer-focused, acting as a positive and active production process instead of a reactive one. One of the finest techniques for understanding consumers is market research. It provides basic information that a company may utilize to inform its marketing strategy, facilitating and enhancing sales and marketing. This paper reviews the impact of effective market and marketing research and market-focused manufacturing in the power sector. 2023 IEEE. -
Marketing strategies adopted by 5 Bangalore based start-ups /
Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads.