Marketing of malayalam films through new media /
- Title
- Marketing of malayalam films through new media /
- Subject
- Media Studies
- Description
- The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films.
- Creator
- Sabu, Anmi Elizabeth. - 1424024
- Source
Master of Arts in Media and Communication Studies
- Publisher
- CHRIST (Deemed To Be University)
- Date
- 2016-01-31
- Contributor
- Department of Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Sabu, Anmi Elizabeth. - 1424024, “Marketing of malayalam films through new media /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/1373.