Marketing of malayalam films through new media /

http://archives.christuniversity.in/disk0/00/00/71/65/01/1424024_Anmi_Edited.pdf

Title

Marketing of malayalam films through new media /

Subject

Media Studies

Description

The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films.

Creator

Sabu, Anmi Elizabeth. - 1424024

Source

Master of Arts in Media and Communication Studies

Publisher

CHRIST (Deemed To Be University)

Date

2016

Contributor

Department of Media Studies

Format

PDF

Language

English

Type

Masters Dissertation

Collection

Citation

Sabu, Anmi Elizabeth. - 1424024, “Marketing of malayalam films through new media /,” CHRIST (Deemed To Be University) Institutional Repository, accessed November 14, 2024, https://archives.christuniversity.in/items/show/1373.

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