Marketing of malayalam films through new media /
Title
Marketing of malayalam films through new media /
Subject
Media Studies
Description
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films.
Creator
Sabu, Anmi Elizabeth. - 1424024
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2016
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Sabu, Anmi Elizabeth. - 1424024, “Marketing of malayalam films through new media /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 19, 2024, https://archives.christuniversity.in/items/show/1373.