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Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030
Purpose : This research work intended to evaluate the factors that could inculcate sustainability elements in branding wine destinations that align with the United Nationss Sustainable Development Goals 2030. Methodology : An intensive review of literature was carried out in the contexts of wine tourism, sustainability, and destination branding. Research publications in high-quality journals were reviewed, and the perspectives were generated based on our reflections. Key Findings : The perspective highlighted wine destination image, wine destination personality, technology inclusions, stakeholders and destination culture, wine destination policies, and wine destination marketing communication as the key dimensions to be considered for imposing sustainability elements while branding the wine destinations. Practical Implications : The insights generated here will assist policymakers and governments in aligning wine tourism transactions with the 2030 Sustainable Development Goals of the United Nations, and they suggested profitable positioning of wine destinations with sustainability value propositions. Additionally, they pointed to areas that require further research, which were potentially the most important ones in the field of wine tourism. 2023 ESTUDIOS TERRITORIALES. All rights reserved. -
Sustainability of Circular Fashion in India
The Indian fashion industry, valued at USD 100 billion, faces pressing sustainability challenges, including resource depletion, labor issues, and excessive textile waste. This study explores the potential of circular fashion in advancing Sustainable Development Goal 12 (SDG 12) by promoting responsible consumption and production. Through consumer surveys, business insights, and interviews with eco- entrepreneurs, the research examines awareness, adoption barriers, and opportunities in circular fashion. Findings reveal growing consumer interest in sustainable apparel, yet concerns about product quality, hygiene, and brand credibility persist. Businesses acknowledge the potential of circular models but struggle with skill shortages, inventory management, and sanitation costs. The study highlights the need for policy interventions, investment in recycling technologies, and consumer education to accelerate circular fashion adoption. By embracing reduce,reuse, and recycle principles, Indias fashion sector can transition towards a more sustainable and resilient future. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Sustainability of Indian tourism in backdrop of COVID-19
The Indian tourism and travel industry is one of the fastest growing industry. According to WTTC (2019), India ranked 10th among 185 countries in terms of travel & tourism's having a total contribution to GDP of 6.8% of the total economy, Rs. 13,68,100 crores (US$ 194.30 billion) (www.ibef.org). In the year 2017, The United Nations World Tourism Organization (UNWTO) has declared 2017 as the 'International Year of Sustainable Tourism for Development', which underscores tourism's critical role in fostering inclusive growth. Hence, the efforts to achieve sustainability got an impetus and gained much wanted attention. However, everything came to standstill with the onset of Corona Virus Pandemic in November 2019, questioning the survival of the industry itself. The present crisis caused tremendous losses which have resulted in large scale job losses bringing the sustainability in question. This study aims to investigate the state of sustainability of Indian tourism through infrastructure development, environmental degradation, social, economic and cultural impacts on destinations due to this growth in the backdrop of the present COVID pandemic. It is an empirical study of perceptions of tourists to Indian destinations. The data was collected through self-administered questionnaires and interviews. A total of 520 valid responses were analyzed and results revealed a different scenario. The study concludes with a discussion of the findings and providing a few recommendations to rectify the situation for a sustainable industry and future. 2021 Ecological Society of India. All rights reserved. -
Sustainability Reporting
Today, with the increased awareness among the various stakeholders, the success and growth of companies are not gauged by their financial performance but by the impact of their business operation on the environment and society. Companies are under immense pressure from different stakeholders to undertake sustainability practices and publish sustainability reports. Due to this, sustainability reporting has transformed from a voluntary exercise to a strategic imperative for companies. This chapter aims to explain the concept of sustainability reporting (SR), various drivers, and its benefits for the various stakeholders. It also provides a brief overview of the evolution of the notion of SR and the discourse of voluntary versus mandatory approach to SR. Further, this chapter discusses prominent global SR guidelines, frameworks, and challenges in the adoption of sustainability reporting practices. 2026 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies. -
Sustainability, AI, and Hybrid Pedagogy: Building Eco-Responsible, Culturally Inclusive Learning Systems
Artificial Intelligence (AI), Hybrid Education Models, and Sustainable Development have transformed the education systems of the world. Hybrid models also involve digital learning and in-person learning, whereas AI provides opportunities to experience learning on a personal, scaled, and interactive level. Regardless of these benefits, there are still ethical issues of governance, environmental sustainability, cultural inclusivity, and equity that are of essence. The chapter discusses the development of AI-based hybrid education models that will facilitate the environmentally friendly practices, intercultural cooperation, and sustainable educational objectives. Based on interdisciplinary studies in Intelligent Tutoring Systems, Technology-Enhanced Learning, Education for Sustainable Development, and culture-driven Sustainable Development Goals (SDGs), the chapter suggests a model of developing inclusive, ethical and future-oriented hybrid learning space, and explains the implications on educators, institutions, and policy makers. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Sustainable after sale services: The effect of perceived value on customers behavioural intention
There is an increasing beleive that the biggest show stopper in any industry will no longer be technology or capital, but the environment (Sheth & Sinha, 2015). It evidently defines the main problem of our world today, and the concern, regarding our future generations. Ensuring that our action today do not limit the range of economic, social, and environmental options to future generation, the fundamental principle of sustainability has emerged (Trevena, Kaldor & Downs, 2014).In light of the same concern, Recently, sustainability management has developed in the service industry. Green/sustainable after sale services in customer durables have been progressively joining the service industry. Customersupport determinesthe sustainable development of the consumer durable industry for their services. This paper aims to explore relationships among perceived values viz. hedonic and utilitarian values, and behaviour intentions of the customer. A total of 360valid questionnaires were collected, and regression method was used to measure and test the research hypotheses. Thestudy presents empirical evidence of impact of hedonic and utilitarian values on customersbehavioural intentions. Finally, theoretical and practical implications are discussed and suggestions for future research are provided. 2019 SERSC. -
Sustainable approach to life in water: Science and ethics of the oceans
Oceans have always remained a mystery to humankind. We owe the oceans the very air we breathe. Oceans are storehouses of nutrient rich food that can alleviate the hunger of many generations to come, offer rich minerals and medicines to cure many diseases, regulate the temperature of our planet, stabilize weather patterns, and provide livelihood for many in the fishing and tourism industry. But sadly they are overexploited and polluted to the core. The very fact that these mighty oceans have started showing the ill effects of anthropogenic activities itself is testimony to the tremendous greed of humanity. Among all the mighty oceans, the Arctic ocean is the most sensitive and vulnerable to these changes as it holds a pivotal position in maintaining life on Earth by different mechanisms. The Sustainable Development Goal (SDG) 14 of the United Nations underlines the urgent need to conserve marine resources and give equal rights to people in all countries to enjoy these resources. The current review is an attempt to highlight the enormous number of ways in which oceans have helped humankind, the serious threats the oceans are facing now, and how best we can have a sustainable approach to halt the total crashing of our great ocean systems. 2021 Journal of Dharma: Dharmaram Journal of Religions and Philosophies (DVK, Bangalore). -
Sustainable Assessment of Advanced Machine Intelligence in Clinical Safety
There is growing acknowledgment that artificial intelligence (AI) is being used to evaluate complex and vast volumes of data, producing findings without human input, in a variety of healthcare contexts, including image analysis, bioinformatics and genomics. Although this technology can offer opportunities in the diagnostic and therapeutic process, various safety-related difficulties and traps can still exist. To shed light on these opportunities and challenges, this article addresses the use of AI in healthcare and its security consequences. To deliver safer technology through AI, this research explores the cost implications of all potential technological systems, while design safety, failure safety, procedural security, and safety margins are the primary methods for identifying risks & uncertainties. Additionally, the suggestion involves the identification and distribution of explicit instructions and procedures to all relevant parties, aiming to facilitate the creation and implementation of safer Al applications within healthcare settings. 2023 IEEE. -
Sustainable Biodegradable and Bio-based Materials
The quest for sustainable biodegradable and bio-based materials is ever increasing due to their versatile properties and also their ability to serve as potential alternatives to their synthetic counterparts. The major types of bio-based materials of commercial importance can be derived majorly from plant, animal, and microbial sources through physical, chemical, or biological extraction methods. Despite their potential applications, biocompatibility, and biodegradability, these bio-based polymers still face hurdles in competing with conventional plastics. The major factors contributing to this involve the production and extraction cost. In recent years, the integration of waste valorization with biopolymer production and the development of eco-friendly green extraction protocols with minimum usage of chemicals were visualized as efficient strategies for the sustainable production of biopolymers. This study summarizes the important biodegradable and bio-based materials of commercial importance along with their production methods and application in diverse sectors. 2023 selection and editorial matter, Ajay, Parveen, Sharif Ahmad, Jyotsna Sharma, Victor Gambhir. -
Sustainable biodegradation of textile dye reactive blue 222 by the novel strain Enterobacter CU2004, isolated from the industrial waste: A design of experiment based optimization study and characterisation of metabolites
Reactive Blue 222 (RB222) is widely used in textile industries and hence a common recalcitrant pollutant in the industrial effluent. Bioremediation of this dye is of significance as its one of the complex dyes with high molecular weight. In the present study, we isolated a novel bacterial strain Enterobacter CU2004 from the industrial waste and characterize using16S rRNA gene sequencing. Its potential to dye degradation was evaluated in a simple minimal salt media with the parameters namely dye concentration (1001000 ppm), pH (49), temperature (1555C), Carbon source (Lactose, Sucrose, Glucose, Starch, and Fructose), and Nitrogen source (Casein, Yeast extract, Peptone, Tryptone, Ammonium sulphate, and Urea) in a 24 h culture. Finally, data obtained were extended to design of experiment based optimization for the degradation efficacy of Enterobacter CU2004 and to validated design space was established. The novelty is in optimizing the design space parameters for highest percentage of degradation ?90% by the bacterial isolate Enterobacter CU2004 were finalized as 3037C temperature, 133249 ppm dye concentration, Lactose as Carbon source, Yeast extract as Nitrogen source, and the pH as 8. Microbial dye degradation was confirmed by FTIR, HPLC and GCMS studies. Further studies revealed the dye intermediates and the potential of Enterobacter CU2004 toward the degradation of complex, high molecular weight industrial dye RB222. 2024 Vasantha Veerappa Lakshmaiah, et al. -
Sustainable carbonaceous nanomaterial supported palladium as an efficient ligand-free heterogeneouscatalyst for Suzuki-Miyaura coupling
A novel ligand-free heterogeneous catalyst was synthesized via pyrolysis of Samanea saman pods to produce carbon nanospheres (SS-CNSs), which served as a carbon support for immobilizing palladium nanoparticles through an in situ reduction technique (Pd/SS-CNS). The SS-CNSs effectively integrated 3% of Pd on their surfaces with no additional activation procedures needed. The nanomaterials obtained underwent thorough characterization employing various techniques such as FT-IR, XRD, FE-SEM, TEM, EDS, ICP-AES, and BET. Subsequently, the efficiency of this Pd/SS-CNS catalyst was assessed for the synthesis of biaryl derivatives via Suzuki coupling, wherein different boronic acids were coupled with various aryl halides using an environmentally benign solvent mixture of EtOH/H2O and employing only 0.1 mol% of Pd/SS-CNS. The catalytic system was conveniently recovered through centrifugation and demonstrated reusability without any noticeable decline in catalytic activity. This approach offers economic viability, ecological compatibility, scalability, and has the potential to serve as an alternative to homogeneous catalysis. 2024 RSC. -
SUSTAINABLE CHOICES, GENERATIONAL VOICES: UNRAVELING THE GREEN BUYING BEHAVIOR OF MILLENNIALS AND ZOOMERS USING THE THEORY OF PLANNED BEHAVIOR
Younger generations have begun to change their purchasing behaviour in response to growing environmental concerns and global sustainability efforts. This research evaluates the eco-friendly shopping habits of Zoomers (born 19972012) and Millennials (born 19811996) in India. The research employs the Theory of Planned Behaviour (TPB) to analyse how the stewardship model, subjective norms, perceived consumer effectiveness, environmental attitudes and ecological values influence green product buying behaviour. A quantitative research design was adopted, and data were collected from 391 respondents across urban, semi-urban, and rural regions using a structured questionnaire. The relationship between the constructs were examined using structural equation modelling (SEM). The results indicate that environmental awareness (? = 0.558) has a strong positive influence on green purchasing behaviour, followed by social influence (? = 0.225). Environmental awareness is significantly driven by attitude towards the environment (? = 0.430) and ecological values (? = 0.356). Social influence is primarily driven by subjective norms (? = 0.338) and perceived consumer effectiveness (? = 0.187), whereas stewardship orientation has a negligible effect (? = 0.025). The model explains 50.7% of the variance in green purchasing behaviour (R = 0.507), 51.1% in environmental awareness (R = 0.511), and 28.4% in social influence (R = 0.284). The findings confirm the presence of an attitudebehaviour gap, where positive environmental attitudes do not consistently translate into actual purchasing behaviour because of various influences such as price sensitivity and the non-existence of sustainable products. This study contributes to the literature by extending TPB through the inclusion of ecological and social mediators and by providing comparative insights into generational differences in an emerging market context. The results provide useful implications for marketers and policymakers to create focused strategies that encourage sustainable consumption. 2026, School of Environmental Science, Universitas Indonesia. All rights reserved. -
Sustainable Climatic Metrics Determination with Ensemble Predictive Analytics
Sustainable features are dependent on vital climatic elements that has a prominent impact on the retention of sustainability provided its metrics are in desired domain. Regression analysis and ensemble learning models are some of the predictive analytics methods which were used to detect the association of every feature on sustainable criteria. Weather samples from Delhi during 1970-2020 is used in the research which considers features like humidity, pollutant level, temperature etc which are gathered from several authenticated sites like pollution management unit of India. After analyzing several elements affecting weather endurability, it is noticed that pollutant level and temperature exhibit the highest significance recording 30% and 44% respectively. Also the R-square metric of 86% and 82% was observed with implementation of analytics models. The major conclusion recorded that random forest outperformed regression model and it established the importance of predictive analytics in predicting sustainability results. The research validated the relevance of climatic tracking for regulating sustainability. 2023 IEEE. -
SUSTAINABLE CLOUD COMPUTING THROUGH GREEN NETWORK FUNCTION VIRTUALISATION (NFV)
Modern information technology has made cloud computing a cornerstone by providing scalable and flexible services to fulfill the ever-increasing demands of businesses and individuals. However, since data centres use enormous quantities of energy and contribute to rising carbon emissions, the exponential rise of cloud infrastructure has caused serious environmental concerns. This research addresses the environmental issues that traditional cloud computing poses and presents a way forward by incorporating Green Network Function Virtualisation (NFV). A paradigm change towards sustainable alternatives is required due to the traditional cloud data centres increasing energy consumption and carbon impact. The suggested Green NFV strategy utilises the virtualisation technologies to optimise and combine network services, which lowers energy consumption and improves resource efficiency. The goal of this research is to reduce the environmental impact of data centres and increase the ecological sustainability of cloud services by incorporating NFV principles into cloud computing in a seamless manner. This work investigates the effectiveness of Green NFV in reducing the environmental impact of cloud computing through an in-depth analysis and empirical analysis. It assesses the energy efficiency benefits of NFV adoption, taking into account operational sustainability overall, server consolidation, and dynamic resource allocation. The results highlight that Green NFV can help with the environmental issues regarding cloud computing and provide a viable route forward for a more ecologically conscious and sustainable future for digital infrastructure. This research offers significant aspects to experts, policymakers, and industry practitioners who are looking for practical methods to balance the need for environmental sustainability with the rapid expansion of cloud computing. 2024, Scibulcom Ltd.. All rights reserved. -
Sustainable Computing: A Determinant of Industry 4.0 for Sustainable Information Society
Rapid advancement in technology and continuous environmental degradation have attracted the attention of practitioners toward sustainable solutions. This study intends to promote Industry 4.0 information society research by comprehending sustainable ICT adoption in businesses to promote sustainable information society (SIS). Further, it extends the theory of planned behavior model and deploys a quantitative research approach. The findings from PLS-SEM confirm the perceived environmental responsibility (PER), a precursor for attitude (ATT), perceived behavioural control (PBC), and subjective norm (SN). Further, there is a significant positive influence of ATT, PBC, and SN on the adoption intention of sustainable ICT practices followed by the effect of adoption intention on sustainable information society (SIS). This study bridges the literature gap through a novel attitude behavior gap model and provides a possible understanding of how businesses might contribute to the creation of sustainable development and information society. 2022 Nishant Kumar et al. -
Sustainable Consumption Practices of Rural India
It is said that real India lives in rural areas. Sustainability can be found very easily in traditions, practices, culture, ethics, sense of belongingness, camaraderie, mindful living of the villages, and small towns of India. They may lack the modern way of living and infrastructure, but their way of existence is such that they contribute toward making sustainable communities. This is specifically reflected in their behavior of consumption; obviously it is also related to their income but consumption in rural areas of India is way lower than those of urban areas, even if that is to be compared by keeping population size as the same. This chapter presents an informative analysis for the reasons and methods which rural population of India practices that results in sustainability. There are practices which are found wide and large such as sharing, self-sustenance because of farming, recycling, less influence of media, simpler living, work-life balance, valuing natural resources, inherent practices of protecting the environment, and pro-community sentimentalities that lead to sustainability. Attitude toward consumption is guided by the so-called spiritual way of living and having satisfaction with life. Happiness does not necessarily come by acquiring tangible resources but by having meaningful relationship, acquiring wisdom, and following indigenous way of living and transferring it to the next generation. This chapter presents a short report by having a take on economic indicators and traditional and cultural practices of rural India and hence present an explanation for how and why sustainable consumption practices are prevalent in such places. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022. -
Sustainable consumption: Barriers and catalysts for green purchase
This chapter examines factors influencing green purchasing in both developed and developing nations, addressing catalysts and barriers. Key obstacles include price sensitivity, socioeconomic disparities, lack of standardized eco- labeling laws, and ingrained cultural beliefs. It highlights the roles of government regulations, corporate social responsibility (CSR), environmental awareness, and sustainable packaging in shaping consumer behavior. The study explores knowledge gaps, financial limitations, and cultural influences that affect sustainable choices. Strategies such as eco- labeling, tiered pricing, and financial incentives are analyzed, alongside CSR's impact on consumer trust. Emerging trends like post- COVID green consumption, blockchain for eco- label transparency, AI- driven marketing, and circular economy practices are also discussed. Ultimately, the chapter proposes an integrated framework combining technological, cultural, and economic perspectives to enhance sustainability. 2025, IGI Global Scientific Publishing. All rights reserved. -
Sustainable Corporate Social Responsibility - An Analysis of 50 Definitions for a Period of 2000-2011
Zenith International Journal of Multidisciplinary Research Vol. 2, Issue 10, pp. 169-193, ISSN No. 2231-5780 -
Sustainable development and catalysts for inclusive start-up growth in corporate management: Using machine learning
This chapter explores the role of machine learning in enhancing corporate sustainability, governance, and performance, and its connection to social impacts. Incorporating machine learning algorithms into companies' processes can enhance resource utilization and reduce their environmental footprint. Combining machine learning algorithms can offer valuable insights into stakeholder engagement, such as customer preferences, employee satisfaction, and community expectations, enabling responsible decision-making and advancing social responsibility goals through responsible decision-making. In addition, machine learning in corporate governance has been used in monitoring compliance, detection of fraud, and enhancement of transparency. The technologies mentioned enhanced operations performance, fostered trust and accountability, and enhanced a firm's social image. The chapter presents case studies demonstrating how machine learning can foster socially responsible, sustainable, and performance-oriented businesses, emphasizing ethical considerations in data privacy. 2025, IGI Global Scientific Publishing. All rights reserved.