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Sustainable Marketing and Green Finance: Integrating ESG Metrics into Financial Reporting and Strategic Branding
As sustainability gains significance in the global business landscape, an increasing number of companies are adopting Environmental, Social, and Governance (ESG) frameworks to enhance transparency and strengthen stakeholder relationships. This study looks at how using ESG metrics in branding and financial reporting affects the creation of long-term corporate value. The main goal is to find out how combining ESG initiatives with marketing plans and financial disclosures affects brand equity and financial credibility. There are both qualitative and quantitative parts to the study. This involves a qualitative analysis of ESG reports from 150 multinational corporations and the utilization of quantitative regression methods to examine the impact of ESG integration on brand performance and financial metrics. The Global Reporting Initiative (GRI) set the rules for ESG scores. Return on Assets (ROA) and Tobin's Q were the most important financial measures. The results show that companies with high levels of ESG integration saw a 12.4% increase in ROA and a 0.38 average increase in Tobin's Q compared to companies with low levels of ESG activity. Both changes were statistically significant at p < 0.01. Survey data also showed that companies that closely linked their ESG disclosures to their branding had a brand trust index that was 22% higher. These results show that strategically branded, ESG-focused reporting not only improves financial performance but also makes consumers feel better about the company. Ultimately, the study offers a framework for integrating ESG metrics into financial and marketing strategies, emphasizing ESG's function as both a moral obligation and a source of competitive advantage in the context of responsible capitalism. Sireesha Nanduri et al. -
Sustainable marketing in e-commerce: Strategies for environmental impact reduction
In this chapter, the authors examine the significance of sustainable marketing and business practices for e-commerce companies in reducing their environmental impact and contributing to a more sustainable future. It emphasizes the importance of implementing sustainable strategies, such as adopting eco-friendly packaging, minimizing energy consumption, and partnering with sustainable suppliers, to enhance consumer trust and credibility. It addresses the challenges associated with sustainable marketing and recommends effectively promoting sustainable products and services. They suggest practices such as explicit communication about sustainability efforts, obtaining sustainability certifications, and showcasing sustainability initiatives to convey the company's commitment to sustainability. It emphasizes the importance of adopting sustainable marketing and business practices in e-commerce. By implementing these strategies, companies can reduce their environmental footprint, gain consumer trust, and contribute to achieving sustainability in the business world. 2023, IGI Global. All rights reserved. -
Sustainable Marketing Initiatives and Consumer Perception of Fast Fashion Brands
The fast fashion industry has been criticized for negatively impacting the economy, environment, and social justice. Consequently, many brands adopt sustainable marketing practices to promote eco-friendly manufacturing and encourage sustainable purchase behaviour. To explore this trend, a cross-sectional survey was conducted among fashion brand consumers using a quantitative research design. The survey data was analyzed using variance-based partial least squares-structural equation modelling (PLS-SEM). The results showed that sustainable marketing practices can be supported by creating a positive brand image and building trust. Such practices can positively influence consumers' perception of sustainability and promote brand loyalty, which can lead to sustainable purchasing behaviour. The study provides valuable insights into sustainable marketing strategies that fashion brands can adopt to promote sustainable practices and policies in local markets. 2024, idd3. All rights reserved. -
Sustainable materials for urban streets: trends, challenges, and case studies
Urban planners face a growing need for efficient, smart, and sustainable projects. One of the dynamic urban elements of cities is its streets, which accommodate the majority of the public realm. This study aims to identify sustainable materials that are employed in the construction of urban streets and analyze the potential for other sustainable materials in future street design. We conduct a thorough literature review through case studies and identify sustainable materials currently in use in the construction of urban streets across the world. This study focuses on existing and potential sustainable materials for urban streets suitable for Qatar. Hence, the objectives of this study are: (1) to identify sustainable materials in the construction of urban streets; (2) to analyze challenges to using sustainable materials in making urban streets more sustainable; (3) comparative analysis of the case studies. The study concludes with sustainable urban street design guidelines derived from Qatar. 2025 Elsevier Ltd. All rights are reserved, including those for text and data mining, AI training, and similar technologies. -
Sustainable mosquito control: A tool in the fight against Aedes aegypti using Flemingia wightiana
Mosquito-borne diseases, particularly those transmitted by Aedes aegypti, have been proven to be a global health challenge. A. aegypti, a major vector of Zika virus, Dengue virus, Chikungunya, is traditionally controlled through synthetic insecticides. However, the factor of environmental issues and rising insecticide resistant breeds have prompted the exploration of eco-friendly and sustainable alternatives. Here, we attempt to use the leaf extract of Flemingia wightiana to produce silver nanoparticles (FWAgNP). The construct of AgNPs was first indicated by UV-Vis spectroscopy, with a peak at 461 nm. NP was then characterized by SEM, EDX and functional groups were analyzed using FTIR spectroscopy. Safety assessments of synthesized NP were carried out on Oreochromis niloticus. Percentage mortality was studied on A. Aegypti with both test samples, FWAgNP and FWME. FWAgNP were found to be effective; the lowest percentage mortality of 70 % was recorded for forth instar larvae and 100 % mortality was observed in the first and second instar larvae. Oxidative stress assays such as AChe, SOD, CAT, GSH and GST were carried out. SOD, CAT and GSH showed significant elevated levels. GST and AChe levels reduced as the concentration increased, indicating the role of test samples in oxidative stress. Antiviral assay was conducted to check the effect of AgNPs in inhibiting the growth and infection of Zika virus (ZIKV) on Vero cells. The percentage inhibition property of AgNP was found to be 25 %. In conclusion, the developed FWAgNPs have significant potential in the control of vectors and a limited inhibitory activity on Zika virus. The Author(s). -
Sustainable Nanomaterials for Treatment and Diagnosis of Infectious Diseases
The book focuses on the design and novel synthetic routes of sustainable nanomaterials in diagnosing and treating infectious diseases offering potential benefits in terms of efficiency, biocompatibility, and environmental impact. The fifteen chapters in this book provide a comprehensive exploration of how sustainable nanotechnology can revolutionize infectious disease management and bridge the gap between the fundamental principles of nanotechnology and their practical applications in combating infectious diseases. Subjects covered include: the rise of multidrug-resistant pathogens and the limitations of existing therapies; the challenges of infectious disease management including the rise of multidrug-resistant pathogens and the limitations of existing therapies; nano-pharmacology and pharmacotherapeutics in the treatment of infectious diseases; the advancements in nanomaterial-based drug delivery systems, vaccines, and diagnostic tools, and the future of personalized medicine; nanotheranostic mechanisms outlining how nanomaterials can be engineered to simultaneously diagnose and treat infections; nano drug delivery systems that contribute to enhancing the efficacy and precision of treatment modalities; biocompatibility and toxicity of nanomaterials in the diagnosis and treatment of infectious diseases; regulatory perspectives of nanomaterials ensuring they meet safety and efficacy standards; green synthesis of reduced graphene oxide, carbon dots, and its composites for infectious diseases and biosurfactants; nanomaterials of polymeric design underscoring their potential to create more effective and sustainable therapeutic options; how nanomaterials can be engineered to simultaneously diagnose and treat infections. Audience The book targets nanotechnology researchers, scientists, and healthcare professionals interested in understanding nanotechnologys critical role in sustainable healthcare solutions. 2025 Scrivener Publishing LLC. -
Sustainable pathways: Aligning business with the SDGs
This book is an essential resource for students, researchers, scholars, businesses, and professionals looking to integrate sustainability into business practices. It explores the critical role businesses play in achieving the United Nations Sustainable Development Goals (SDGs) and offers actionable strategies to help organizations navigate global challenges like climate change, inequality, and resource management. This book breaks down complex sustainability concepts into practical insights, covering key topics such as aligning business strategies with the SDGs, adopting circular economy models, responsible sourcing, and the impact of renewable energy. Through real-world case studies and best practices, readers gain valuable knowledge on how to make sustainability a core part of business operations, driving both societal progress and long-term profitability. Whether you are studying sustainability, leading corporate social responsibility initiatives, or developing innovative business models, this book provides a roadmap for building a sustainable, resilient, and thriving organization. With a focus on collaboration, innovation, and transparency, this book shows how businesses can lead the charge toward a more equitable and sustainable future. Ideal for academics, business leaders, and sustainability practitioners, this book serves as a comprehensive guide to making meaningful progress toward the SDGs, offering both inspiration and practical tools in creating a positive impact on the world. 2025 by Nova Science Publishers, Inc. All rights reserved. -
Sustainable Peanut Shell-Derived Carbon Dots for Fluorescent Sensing of Pb2+ Ions
Lead (Pb), a chemical element, is highly toxic even at low doses and can cause permanent harm with immediate life-threatening consequences upon short-term exposure. Its toxicity poses a significant risk, particularly to young children, leading to lifelong severe health issues. Detecting lead is crucial, and there is increasing interest in adopting eco-friendly approaches, such as utilizing carbon dots (CDs) derived from biomass. In our present study, we have synthesized CDs from peanut shells (PNS) through a straightforward pyrolysis process and employed various techniques to characterize these PNS-based CDs. Our findings reveal that these CDs emit fluorescence at 455 and 574nm when excited at 285nm, particularly in the presence of nanomolar Pb2+ ions. Notably, these PNS-derived CDs (PNS-CDs) demonstrate remarkable sensitivity and selectivity for detecting Pb2+ ions. A limit of detection (LOD) of 16.59nM was determined for the sensor, corresponding to a linear concentration range of 16.622.2nM. This study proposes a novel and simple one-pot pyrolysis method to synthesize CDs from PNS for the rapid testing of lead contamination in the environment, which holds great promise for sensor applications. 2025 Wiley-VCH GmbH. -
Sustainable practice in fashion retail
This chapter emphasizes the urgent need for the global fashion industry to embrace sustainability due to its significant environmental impact. Highlighting issues like overconsumption, waste, and resource depletion, it critiques the "take, make, dispose" model and advocates for circular fashion, promoting reuse, repair, and recycling to extend clothing lifespans. Ethical sourcing, innovative biodegradable materials like Pinatex, and green operations in retail are explored as pivotal shifts. Local shopping models, sustainable manufacturing, and consumer demand for eco-friendly products are addressed, with tools like carbon footprint calculators and eco-labels aiding responsible consumption. Technological innovations such as AI, blockchain, and AR are presented as transformative, minimizing waste, enhancing transparency, and reducing overproduction. Challenges like high costs, fast fashion preferences, and limited recycling methods are discussed alongside solutions like strategic collaborations and R&D investments. 2025, IGI Global Scientific Publishing. All rights reserved. -
Sustainable practices in Indian aviation
Air travel produces about three percent of carbon dioxide emissions worldwide. The air travel industry requires an enduring vision that focuses on sustainable practices in the entire aviation sector, which will be a significant aspect of the future of civil aviation. The study adopts a systematic review to portray significant challenges, issues, and best practices in the worldwide aviation industry, highlighting the Indian scenario to establish future exploration in India. The chapter extensively investigates the latest sustainable developments in the airline business, the logical agreement on its ecological effects, and steps taken for sustainability. 2023, IGI Global. All rights reserved. -
Sustainable removal of reactive blue 222 dye from aqueous solution using wheat bran
Water pollution is one of the major concerns, and establishing a potential sustainable approach can ensure effective water resource management. Textile dye pollution poses a major environmental challenge due to its toxicity and persistence in water bodies. Conventional dye removal methods are often costly and inefficient, necessitating the exploration of low-cost, sustainable adsorbent materials. This research explores the potential of natural wheat bran (WB), an agro-industrial by-product, as an economical and environmentally beneficial bio-adsorbent for the removal of RB222 dye. Adsorbent concentration (0.56?g/100?mL), Initial dye concentration (501000?mg/L), pH (3?11), and contact time were among the major influencing variables assessed to optimise the adsorption process. The structural and morphological changes in wheat bran before and after adsorption were examined to confirm their active role in the adsorption process. Some of the characterisation techniques, like Fourier Transform Infrared Spectroscopy (FTIR), Scanning Electron Microscopy (SEM), Energy-Dispersive X-ray Spectroscopy (EDS), X-ray Diffraction (XRD) and Zeta Potential Analysis, were performed to highlight the changes in wheat bran due to Reactive Blue 222 (RB222) adsorption. This study aims to evaluate the feasibility of using wheat bran as a low-cost bio-adsorbent for the efficient removal of Reactive Blue 222 dye from wastewater. The findings showed that wheat bran had a high adsorption capacity of 9.65?mg/g with the best dye removal efficiency of 96% under optimal conditions. Adsorption kinetics studies confirmed that the process follows the Freundlich isotherm and the pseudo-second-order model. The desorption study was also performed to examine its regenerative and reusability potential in the removal of dye. The study proves that wheat bran is a cost-effective and environmentally friendly substitute for dye removal from wastewater and emphasises the extension of value addition to agricultural waste in environmental rehabilitation. These findings highlight the potential of agro-waste valorisation in advancing sustainable wastewater treatment technologies. 2026 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY-NC license. http://creativecommons.org/licenses/by-nc/4.0/ -
Sustainable resource allocation in higher education
Higher education is crucial in moulding individuals and societies for a better future. This chapter examines vital aspects such as resource allocation, faculty development, student support, research and innovation, mental health, STEM education, attitude formation, and quality assurance. Effective administration requires sustainable resource allocation and faculty development to enhance instruction quality. Incorporating technology and mindfulness enrich students' experiences. Mental health support is vital for student well-being. Emphasizing STEM, life skills, and a positive mindset equips students for an evolving job market. Quality assurance ensures consistent education. Resolving these challenges allows higher education institutions to shape the future positively. 2023, IGI Global. All rights reserved. -
Sustainable Service Marketing: The Ethics of Corporate Social Responsibility
Corporate Social Responsibility (CSR), as a marketing strategy, influences the sales and other important factors of the company. Consumers support the firm that is inclined and committed to the environment and social responsibility. An effective CSR initiative has the capability of improving the companys reputation and enhancing customer loyalty. Innovation can be stimulated by CSR challenges, resulting in the creation of sustainable goods and services. Furthermore, including CSR into fundamental business plans is helpful for the companies and the society. CSR must be incorporated into service marketing that goes beyond token gestures; businesses must embrace sustainable practices that complement brand values and consumer demands. This development reflects a wider recognition that sustainable and ethical business practices are closely related to long- term corporate achievement. Considering the above, this chapter explores the ethical dimensions of CSR while practicing sustainable market management along with its impact on the customers and the environment. -
Sustainable Spending in Destinations : Factors Discouraging Tourists
Purpose: This study investigated the factors influencing tourists sustainable spending behavior in tourism destinations aimed to provide insights for policymakers and businesses to promote sustainability. The research objectives included identifying key factors affecting sustainable spending, assessing their impact, and examining their implications. Methodology: A quantitative approach utilizing confirmatory factor analysis (CFA) was employed to analyze data collected from tourists visiting destinations. Findings: The major findings revealed six significant factors: Perceived costs, availability, awareness, convenience, hedonism & benefits, and culture, elucidating the complex interplay shaping sustainable spending behavior. Theoretical Implications: The importance of perceptions, awareness, and cultural norms in understanding tourists spending decisions has been found to be value added to the literature. A comprehensive measurement technique has been produced in the literature. Practical Implications: This study offered insights for marketers to address perceived cost concerns, enhance availability, and promote awareness of sustainable options. Policymakers could use these findings to formulate targeted policies and incentives to encourage sustainable spending. This research also contributed to advancing the understanding of sustainable tourism spending and provided actionable insights to promote sustainability in line with the United Nations Sustainable Development Goals (UNSDGs). 2024, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Sustainable Supply Chain Analytics for Anomalously Potential Fraudulent Logistics
The primary focus of this research is to detect potential anomalous and fraudulent cotton ginning transactions. The analysis of monitoring systems utilizing substantial analytics is often time-consuming and requires painstaking analysis afterward. In addition, the paper discusses how Third-Party Logistics affects the warehousing process and its antidromic role in distribution channels. Data for this study came from an established cotton gin operation in Tanganyika/Tanzania-East Africa. Ultimately, the results should allow cotton ginning to be improved by understanding anomalous activities. Cotton ginning fraud will be explained for the first time in scholarly journals using supply chain analytics. 2022 IEEE. -
Sustainable synergies: Performance evaluation of cement mortar with red mud and industrial by- products
This study examines the potential of red mud, a by-product of the alumina industry, as a partial replacement for cement in mortar, aiming to advance sustainable construction in line with UN SDGs 9, 11, and 12. Red mud was incorporated at 1090 % by weight, together with 4 % Ground Granulated Blast Furnace Slag (GGBS) or 4 % fly ash as supplementary cementitious materials. The mixes were tested for compressive strength, flexural strength, water absorption, apparent porosity, and bulk density at 3, 7, and 28 days. The optimum performance was achieved with 3040 % red mud and GGBS, yielding a 28-day compressive strength of 19.29 MPa and flexural strength of 4.55 MPa, outperforming both control and fly-ash-based mixes. Higher red-mud levels increased water absorption (approximately 18 %) and porosity (approximately 15 %). Microstructural analyses (SEM-EDX, XRD, FTIR) confirmed the formation of Calcium Silicate Hydrate (C-S-H), Calcium Aluminate Hydrate (C-A-H), and ettringite phases. The research introduces a novel tri-component binder system (cement-red mud-GGBS/fly ash) that transforms industrial waste into a durable, low-carbon construction material, promoting resource circularity and carbon reduction. 2025 The Authors -
Sustainable Synergy: Exploring the Relationship Between Environmental Marketing and Green Entrepreneurship for Business
Environmental marketing and green entrepreneurship have emerged as vital approaches for businesses to integrate sustainability principles into their operations. This study explores the relationship between environmental marketing and green entrepreneurship as a sustainable approach for businesses. The methodology adopted for this study involves an exploratory literature review, which includes a review of scholarly articles on environmental marketing and green entrepreneurship. The sample description included a wide range of literature from diverse sources, covering various aspects of environmental marketing and green entrepreneurship. Literature was analyzed using qualitative thematic analysis, which involves identifying recurring themes, patterns, and insights from the literature. The results reveal that environmental marketing and green entrepreneurship are closely interconnected with the themes that emerged. The discussion revolves around the conclusions drawn from the results, including the implications for businesses, consumers, and society, and the potential benefits of integrating environmental marketing and green entrepreneurship as a sustainable approach. The study provides insights for businesses, policymakers, and other stakeholders on the importance of environmental marketing and green entrepreneurship in driving sustainable business practices and fostering environmental sustainability. 2025 by Apple Academic Press, Inc. -
Sustainable Technologies for Recycling Process of Batteries in Electric Vehicles
The effective management of batteries has always been a key concern for people because of the imposing challenges posed by battery waste on the environment. This paper explores strategic perspectives on the sustainable management of batteries incorporating modern techniques and scientific methodologies giving batteries a second-life application. A paradigm shift towards the legitimate use of the batteries by the introduction of round economy for battery materials and simultaneously checking the biological impression of this fundamental innovation area. 2023 IEEE. -
Sustainable tourism development in the backwaters of South Kerala, India: The local government perspective
Improper waste management continues to be a major challenge in the backwater destinations of South Kerala, India and the local government has been identified as a key player having a strong influence on sustainable tourism development initiatives in the destination. The study examines the major obstacles encountered while implementing sustainable tourism development practices in the backwater destinations of South Kerala, India. Qualitative data collected with the support of semi-structured interviews with top government officials of the Tourism Industry is used for the study. The findings from the study show that improper waste management affects sustainable tourism development in the backwater destinations, and that community involvement and community support are pre-requisites for implementing solid waste management practices in the backwater destinations of the state. The study also enlightens the roles of various stakeholders in waste management so as to develop a strong perspective of sustainable tourism development in the region. 2020 Editura Universitatii din Oradea. All rights reserved. -
Sustainable tourism development through community based waste management in backwater destinations of kerala
According to the United States Environmental Protection Agency, (2002) solid waste newlinemanagement is a great challenge in many tourist destinations because improperly managed solid waste can threaten the environment as well as the life of the local community. Sewage waste and plastic material from tourism houseboats are increasing the pollution in the backwaters of south Kerala. These days it is not completely proper for touristic activities because of their physical and morphological attributes. This can lead to unsustainable negative impact on the backwater (Iskander and El 2014).Therefore this study was seeking to understand the influence of community based waste management towards the sustainable tourism development in the backwaters of south Kerala. The research adopted a descriptive research design. The study consists of three newlinecategories of stakeholders. Public sector, Private sector, and Local community. Public Sector stakeholders include Hotel Officials, Resorts officials and houseboat officials. Private sector stakeholder includes the government representative of concerned backwater destination. Descriptive statistics, ANOVA, Confirmatory factor analysis (CFA), SEM Modelling are the various statistical techniques used in this study. Cross-case analysis was used to analyse newlinethe qualitative aspects of the research study. This study also develops and test a community based waste management model for newlinesustainable tourism development and considered the influence of factors on community support, community involvement, perceived benefits and perceived cost. The structural model indicates that increasing perceived benefits and decreasing perceived cost from backwater tourism would help to enhance community involvement and support for newlinesustainable tourism development in the backwaters of south Kerala.