Sustainable marketing in e-commerce: Strategies for environmental impact reduction
- Title
- Sustainable marketing in e-commerce: Strategies for environmental impact reduction
- Creator
- Singha S.; Singha R.; Rebeka S.P.; Ruben V.M.
- Description
- In this chapter, the authors examine the significance of sustainable marketing and business practices for e-commerce companies in reducing their environmental impact and contributing to a more sustainable future. It emphasizes the importance of implementing sustainable strategies, such as adopting eco-friendly packaging, minimizing energy consumption, and partnering with sustainable suppliers, to enhance consumer trust and credibility. It addresses the challenges associated with sustainable marketing and recommends effectively promoting sustainable products and services. They suggest practices such as explicit communication about sustainability efforts, obtaining sustainability certifications, and showcasing sustainability initiatives to convey the company's commitment to sustainability. It emphasizes the importance of adopting sustainable marketing and business practices in e-commerce. By implementing these strategies, companies can reduce their environmental footprint, gain consumer trust, and contribute to achieving sustainability in the business world. 2023, IGI Global. All rights reserved.
- Source
- Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, pp. 444-464.
- Date
- 2023-01-01
- Publisher
- IGI Global
- Coverage
- Singha S., Kristu Jayanti College (Autonomous), India; Singha R., CHRIST University (Deemed), India; Rebeka S.P., CHRIST University (Deemed), India; Ruben V.M., CHRIST University (Deemed), India
- Rights
- Restricted Access
- Relation
- ISBN: 979-836930020-6; 979-836930019-0
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Singha S.; Singha R.; Rebeka S.P.; Ruben V.M., “Sustainable marketing in e-commerce: Strategies for environmental impact reduction,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18236.