Blockchain technology as a panacea in tourism industry
- Title
- Blockchain technology as a panacea in tourism industry
- Creator
- Hariharan R.; Vedapradha R.; Praveenraj D.D.W.; Ashok J.
- Description
- The purpose of this study is to investigate how a customer's travel experience in the tourist sector affects customer satisfaction based on service value through the implementation of Blockchain Technology. 250 questionnaires were administered to tourists, tour operators, travel agents, hoteliers, and transportation companies using the Cluster Sampling method to obtain a sample size of 238. Blockchain technology, Customer Satisfaction, and Service Value are the critical variables observed to validate the hypothesis using Correlation, ANOVA & Regression Analysis. There is a strong correlation between the value of a service and blockchain technology. Secure payment is the most important component in developing and improving service value among customers and is the best predictor of service value. 2024 Srinesh Thakur, Anvita Electronics, 16-11-762, Vijetha Golden Empire, Hyderabad.
- Source
- Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach, pp. 252-255.
- Date
- 2023-01-01
- Publisher
- CRC Press
- Subject
- Blockchain; Customer Satisfaction; Service Value; Tourism Experience
- Coverage
- Hariharan R., School of Business and Management, CHRSIT (Deemed to be University), Yeshwanthpur Campus, Bangalore, India; Vedapradha R., Department of Commerce, Mount Carmel College, Autonomous, Bangalore, India; Praveenraj D.D.W., School of Business and Management, CHRSIT (Deemed to be University), Yeshwanthpur Campus, Bangalore, India; Ashok J., School of Business and Management, CHRSIT (Deemed to be University), Yeshwanthpur Campus, Bangalore, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-100381954-7; 978-103260103-8
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Hariharan R.; Vedapradha R.; Praveenraj D.D.W.; Ashok J., “Blockchain technology as a panacea in tourism industry,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18237.