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Decrypting Free Expression: AMMA-WCC Conflict and Comment Culture Rattling the Malayalam Film Industry
The chapter examines the gender-power dynamics in the Malayalam film industry through an analysis of a skit, a YouTube video and trolls related to a recent controversy involving the Association of Malayalam Movies Artistes (AMMA) and the Women in Cinema Collective (WCC). This analysis is supported by an exploration of the historical roots of sexism in the industry and a discussion about how it continues to perpetuate sexism in the industry. The study also investigates the emergence of WCC as a response to the actresss molestation case and the subsequent division within the industry. The research focuses on the Sthree Shaktheekaranam skit performed at AMMAs cultural show, a YouTube video, Oru Feminichi Kadha and a sample of trolls which targeted the WCC and women who refuse to comply with AMMAs patriarchal bias. The chapter analyses the content of these representations, highlighting the power play structuring them. The study sheds light on the contradictions and hypocrisy within the industry and its portrayal of progressive values while perpetuating regressive gender norms. 2024 selection and editorial matter, Francis Philip Barclay and Kaifia Ancer Laskar; individual chapters, the contributors. -
#MeToo and Times Up: Slippage of Facework in Malayalam Cinema and Industry
#MeToo and Times Up movements, the collective voice of trauma, solidarity and resistance appropriated world over, impacted India a decade since its inception. In the globalised Indian space, the movements evolved/were transplanted in different realms, lashing against democracys tacit silence. Finding resonance in the Indian cinema industry, many women articulated their trauma and protest in a fraternity, broadminded in spirit, patriarchal at heart. An evolutionary reading of #MeToo and Times Up movements as independent/extension of its predecessor with distinctive focus on Malayalam cinema and industry foregrounds riveting issues. Malayalam cinema industry, a case in point is popular for its projected broadminded outlook through films. Discursive readings unravel the inconsistencies and pluralistic divergent voices in this progressive industry, challenging its liberal positioning. With the tag of an industry receptive to ambient changes, how does its films become reflective or mutually inclusive? How does the industrys facework feed into the apparently challenging onscreen representations vis-a-vis the offscreen power hierarchies? Who delineates the boundary-work within the industry and cinema? A complementary reading of the onscreen versus offscreen negotiations problematises the gendered relationships, sexual economies, collective consciousness structured along multiple tangents. Understanding the ongoing confrontation between artistes associations like Association of Malayalam Movie Artistes (AMMA) and Womens Collective in Cinema, negotiation of inclusivity and extension of solidarity, together with the appropriations and assimilations have opened an alternative space to examine the grey areas dotting the silver screen. 2025 selection and editorial matter, Aysha Viswamohan; individual chapters, the contributors. All rights reserved. -
Padmarajans enigmatic and enduring relationships
[No abstract available] -
An efficient approach towards clustering using K-means algorithm
Cluster analysis is one of the major knowledge mining methods in the field of data analytics; the approach used for clustering will influence the accuracy of the results and quality of the obtained clusters. A good clustering process or algorithm is one which increases the fit of the data points in each cluster and which satisfies the clustering criteria, if these measures are not met adequately the desired pattern will not be seen and the patterns obtained for analysis may turn out to be inaccurate or insufficient. This paper discusses the standard k-means clustering algorithm and provides an efficient approach towards clustering using the standard global K-means algorithm; the process eliminates the need for initializing random number of clusters multiple times which is followed as the standard process in the field. The effectiveness of the proposed approach was analyzed using the benchmark dataset and the implementation was performed using the well-known analytic tool R Studio and supporting packages. IAEME Publication. -
Food Additives and Evolved Methods of Detection: A Review
Food additives are essential constituents of food products in the modern world. The necessity of food processing went up rapidly as to meet requirements including, imparting desirable properties like preservation, enhancement and regulation of color and taste. The methods of identification and analysis of such substances are crucial. With the advancement of technology, a variety of techniques are emerging for this purpose which have many advantages over the existing conventional ways. This review is on different kinds of additives used in the food industry and few prominent methods for their determination ranging from conventional chromatographic techniques to the recently evolved nano-sensor techniques. 2024 Taylor & Francis Group, LLC. -
WORKFORCE DIVERSITY: A SPOTLIGHT ON EMPLOYEE SUSTAINABILITY EXCELLENCE IN INDIA
This research paper explores a crucial yet often underestimated nexus: the relationship between workforce diversity and employee sustainability in the vibrant television media industry. Through an in-depth examination of diverse dimensions such as age, gender, culture, and socio-behavioral factors, it illuminates how these elements intricately influence the long-term viability of employees within this rapidly evolving sector. The paper's standout feature lies in its rigorous statistical analyses, which uncover the nuanced connections between workforce diversity and employee sustainability. By grounding its findings in empirical evidence, the paper transcends mere conjecture, offering a robust framework for comprehending and tackling this pressing issue. Moreover, the spotlight on the Indian media industry brings a unique perspective, given its extraordinary growth trajectory and substantial economic impact. Readers stand to gain invaluable insights into the dynamics of diversity within this context, potentially yielding transferable lessons and strategies for other industries and regions. In its culmination, the paper presents a synthesis of actionable recommendations and conclusive insights, serving as a practical guide for organizations seeking to harness diversity as a catalyst for long-term employee sustainability. With its blend of academic rigor and real-world relevance, this paper is indispensable reading for industry practitioners, policymakers, and scholars alike. 2024 Sciendo. All rights reserved. -
Can menstrual cups become an alternative to sanitary napkins? A critical analysis among women in bangalore city
The topic of menstrual hygiene is always considered as a taboo to speak out in the public and even women hesitate to discuss their feelings or experiences about the same. With the help of revolutionary product called Sanitary Napkins, many women were able to understand their menstrual pattern and maintain their personal hygiene effectively. However, there has been number of new products flooding the market that is eco-friendly as well as economical. One such product is Menstrual cups and this research paper primarily tries to understand the consumer awareness and the usage of menstrual cups as an alternative to sanitary napkins among women in Bangalore city. Since sanitary napkins result in generation of ample amount of wastes and possess the risk of health hazards like TSS,UTI and yeast infections; this research focuses on understanding how women are ready for adopting eco-friendly method like menstrual cups. To understand the same, a sample of 138 women respondents were taken for the study from different age groups, educational qualification and income groups and were asked to fill a questionnaire. Their perception on menstrual hygiene, menstrual cup awareness and its usage are recorded, analysed and interpreted with the help of SPSS. 2019, Indian Journal of Public Health Research and Development. All rights reserved. -
Business and Environmental Perspectives of Submarine Cables in Global Market
If an individual uses any of the social media networking sites, such as Facebook, Instagram, YouTube, Twitter and the like, a subsea cable is involved there. Submarine cables are considered as critical global communications infrastructure. These cables are used by various telecom providers and content provider companies such as Google, Facebook, and Microsoft to provide seamless transmission of data for their services. Growing internet users and increasing internet traffic for various social media sites is the major reason for the growth of this market. Submarine cables enable data services such as the email, internet banking, social media networking, search engines and all other aspects related to internet that are taken for granted in daily life. These submarine cables scales up the ubiquity of cloud computing and builds digitization of activities. Undersea cable network is the new economic trade route and acts a commodity in Information age. This paper reviews the business and environmental impacts of submarine cables in the global market. Springer Nature Switzerland AG 2020. -
Understanding Binary Employees Awareness Toward LGBTQ Inclusion atWorkplaces
The LGBTQ [Lesbian, Gay, Bisexual, Transgender, and Queer] community does not comply with the conventional categorization of gender identity and sexual orientation. While there are laws that provide reservations to transgender employees, the other members of the LGBTQ community still find job security as a significant career threat if the member is open about their respective gender identity or sexual orientation. Individuals who belong to the LGBTQ community are facing several forms of discrimination in the workplace. Obtaining jobs has also become problematic. The study aims to understand the gender binary employees awareness, perspective, and support toward the LGBTQ community. The study is exploratory. The sample consisted of 238 respondents; data was collected from gender-binary employees working in white collared jobs in Bengaluru City. Gender has an impact on the awareness of binary employees regarding the LGBTQ community, sexual orientation, and sexual identity. With inclusion practices, diversity policy, and pride celebration, the world is moving toward an inclusive and welcoming sphere. Still, the absence of awareness and support will hinder the development and welfare of the LGBTQ community. The findings denote the need to increase awareness and broaden the horizon of inclusion practices. Applying inclusion awareness at all employment levels is imperative to create an equity-driven and inclusive workplace. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
Work-life balance and its effect on women entrepreneurs: Role of policy and organizational culture
This chapter looks at how business cultures and workplace policies affect women entrepreneurs' ability to maintain a work-life balance. It demonstrates the significance of family-friendly policies in supporting female entrepreneurs, who particularly struggle with juggling work and personal commitments. Through an analysis of case studies of businesses that have successfully implemented these ideas, this study also demonstrates the benefits of developing an inclusive culture. Companies that place a strong focus on employee flexibility and well-being have shown increases in productivity, retention, and satisfaction- especially among women entrepreneurs who face more challenges in juggling many responsibilities. 2025, IGI Global Scientific Publishing. -
Strength in compassion: Enhancing caregiver resilience
[No abstract available] -
Reel Therapy: Taking the Cinematic Route to Suicide Intervention
Suicide has been recognised as a significant public health concern by the United Nations, making effective interventions crucial to prevent loss of life and the ripple effect it has on the family and friends of the individual. Conventional therapeutic approaches tend to focus on talk therapy as a way to provide assistance to the individual in distress but emerging research evidences point towards the impact created by the use of auditory and visual stimuli. Reel therapy also known as movie therapy is one such intervention that aims at using films as a therapeutic tool. Studies suggest that movies can act as a powerful tool for creating insight and reducing stigma associated with seeking help when required. The chapter examines the theoretical foundation of reel therapy, reviewing associated concepts such as catharsis and symbolic representation in films. It explores how films can reduce emotions and provide a platform for the individuals to process their ideations and feelings related to suicide. Reel therapy exhibits potential to become a valuable addition to the ongoing efforts towards prevention of suicide, especially for populations that do not respond to the traditional intervention approaches. Through the chapter the authors attempt at emphasising the value of incorporating the universally loved phenomena of movies into suicide intervention as a complementary therapeutic tool, by bringing forth the unique strengths of reel therapy in facilitating emotional expression and assisting recovery. The chapter aims to contribute to growing literature on novel approaches to suicide intervention. 2025 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Reel Therapy: Taking the Cinematic Route to Suicide Intervention
Suicide has been recognised as a significant public health concern by the United Nations, making effective interventions crucial to prevent loss of life and the ripple effect it has on the family and friends of the individual. Conventional therapeutic approaches tend to focus on talk therapy as a way to provide assistance to the individual in distress but emerging research evidences point towards the impact created by the use of auditory and visual stimuli. Reel therapy also known as movie therapy is one such intervention that aims at using films as a therapeutic tool. Studies suggest that movies can act as a powerful tool for creating insight and reducing stigma associated with seeking help when required. The chapter examines the theoretical foundation of reel therapy, reviewing associated concepts such as catharsis and symbolic representation in films. It explores how films can reduce emotions and provide a platform for the individuals to process their ideations and feelings related to suicide. Reel therapy exhibits potential to become a valuable addition to the ongoing efforts towards prevention of suicide, especially for populations that do not respond to the traditional intervention approaches. Through the chapter the authors attempt at emphasising the value of incorporating the universally loved phenomena of movies into suicide intervention as a complementary therapeutic tool, by bringing forth the unique strengths of reel therapy in facilitating emotional expression and assisting recovery. The chapter aims to contribute to growing literature on novel approaches to suicide intervention. 2025 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Post trumatic growth in women with breast cancer
Cancer survivors have the potential for personal growth, demonstrating positive changes in personal, interpersonal and socio-cultural functioning.vA diagnosis of cancer, which is perceived as life-threatening and seismic, demands an individual to accommodate changes in all areas of life, often leading to positive adaptive changes known as posttraumatic growth (Tedeschi and Calhoun, 2008). The aim of the present study was to explore what constitutes the experience of posttraumatic growth among women survivors of breast cancer with the objectives of understanding how they make sense of their diagnosis, exploring the strategies through which they negotiate the illness identity, exploring positive and negative changes in newlinethem as a result of the illness experience, and investigating the individual and socio-cultural factors that contribute to the experience of posttraumatic growth in the Indian context. This study employed a newlinequalitative approach using the phenomenological paradigm. Purposive newlinesampling was used to identity thirteen women who were diagnosed with early stage breast cancer (stage one or two) during their reproductive years and had completed cancer treatment i.e. surgery, chemotherapy and newlineradiation therapy at least one year prior to participating in this study. A short form of the Posttraumatic Growth Inventory (2010) was used to screen for positive changes, and Kuppuswamy s scale for socioeconomic status (2015) enabled selection of women belonging to middle class population, to ensure homogeneity within the sample. Semi structured interviews were used to collect data which was analyzed using Interpretative Phenomenological Analysis (IPA). Interview guide validation, member check, inter-coder reliability and an audit trail ensured newlinevalidity of findings. One negative case in the sample displayed a positive attitude and approach, however did not report these changes due to cancer. It may be inferred that spiritual/ philosophical beliefs of the newlineparticipant shaped her worldview to accommodate and accept cancer. -
Climate Change and Mitigation Strategies: Stylized Facts of Leading Annex I and Non-Annex I Nations
Climate changeClimate change, driven by human activities, is one of the most critical global challenges that the world is currently facing. Over the last few years, several landmark agreements like the Kyoto Protocol and the Paris Agreement have reinforced the importance of framing international climate policies to mitigate the impact of climate changeClimate change. These policies and commitments align with the United Nations Sustainable Development Goals (SDGsUnited Nations Sustainable Development Goals (SDGs)), particularly SDGSDGs 13, which calls for urgent action to combat climate changeClimate change and its impacts. This chapter examines the current trends in climate changeClimate change, focusing on rising global temperatures and the increasing frequency of extreme weather events. This study compares the impacts and responses of the top ten GDP nations categorized into Annex I (developed) and Non-Annex I (developing) countries, highlighting disparities in the trends, composition, and sources of greenhouse gas emissions. Furthermore, it explores various mitigationMitigation strategies, including renewable energyRenewable energy adoption, energyEnergy efficiency improvements, carbon capture, and storage technologiesTechnology amid international climate agreements. Understanding these differences can contribute effectively to understanding the climate changeClimate change landscape. This chapter emphasizes the need for coordinated and collaborative global efforts and equitable resource distribution to achieve meaningful climate action. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025. -
Implementation of FOAF, AIISO and DOAP ontologies for creating an academic community network using semantic frameworks
Web 2.0 delivers the information which is then displayed in human readable content, omitting the crucial information which can be drawn from the data by the applications. Web 3.0 or semantic web is an extension to the current web, with an ambition to determine the drawbacks of the current web. The semantic web has already proven its influence in several communities around the globe, such as social media, music industry, healthcare domain, online blogs or articles, etc.; Among the several tools and technologies, ontologies or vocabularies are the foundation pillar for the semantic web. In this paper, the developed system aims at improving the collaboration and academic relations among staff which is directly related to our education community by providing a better networking platform which lets the agents discuss their achievements, titles, domain interests, and various other activities. Results have been analyzed to show how new facts, information can be implied from the presented knowledge of several agents and help generate a relationship graph by utilizing various semantic tools. The system discussed in this paper processes all the information in a format which can be understood by both humans and the machines, to interpret the underlying meaning about it and provide effective results. Copyright 2019 Institute of Advanced Engineering and Science. All rights reserved. -
Midwifery, Witchcraft, And Forensic Blindness: A Gendered Bioanalytical Inquiry Into Historical Practices
In Europe, going on witch hunts was a prevalent activity between the fourteenth and seventeenth centuries. Tens of thousands of people were tortured, executed, and burned in Germany, Italy, and eventually expanded to France and England; women made up three-quarters of the victims. The discovery of "the persecution of midwives as witches," which expanded throughout the Middle Ages and has drawn harsh criticism from historians of the 20th century, is one of the most startling disclosures. This paper examines the intersection between midwifery and witchcraft in Early Modern times, focusing on the risks that female midwives had to deal with in the field of work. Women who practiced the crucial profession of midwifery had their experiences impacted by the historical backdrop of extensive witch hunts and prosecutions. The paper seeks to offer a thorough understanding of the difficulties faced by midwives in balancing their vital role in birthing with the widespread suspicions of witchcraft by looking at the socioeconomic, cultural, and legal aspects. The paper also relies on the recent published work of Dr. Philippa Carter (2023). 2025, Green Publication. All rights reserved. -
Effect of heavy metal elicitation on antioxidants and andrographolide content in cell suspension cultures of Andrographis paniculata
Andrographolide, a bicyclic diterpene from Andrographis paniculata is of immense pharmaceutical importance. A. paniculata, an annual herb from Acanthaceae is widespread in the Indian subcontinent. Heavy metals act as abiotic elicitors. The study deals with the effect of mercury (Hg), cadmium (Cd) and arsenic (As) on andrographolide content, phenols and flavonoids and each of their correlation with the metal chelating and radical scavenging activity, in cell suspension cultures of A. paniculata. Andrographolide was estimated using HPLC, while other estimation methods were used for other metabolites. Four different concentrations of each of the heavy metal salts CdCl2, As2O3and HgCl2, were administered in liquid MS media containing 1 g of cells. Media without any metal served as control. Higher concentrations of Cd and As imparted a positive effect on andrographolide content, Hg imparted a negative effect. The cells were most sensitive to Hg and most tolerant to Cd. Cd could be the best choice as an elicitor for increased production of andrographolide. While phenols show a positive correlation with antioxidants, flavonoids and andrographolides do not show a positive correlation with antioxidants. The Author(s). -
A Psychological Analysis of the Structural, Socio-Cultural, And Legal Aspects of Women's Rights, their Societal Development & Superstition-Gender-Based Violence and their Eradication Alarming Practice
This comparative analysis examines the phenomenon of witch hunting as an organized crime against women in India. It explores the similarities between witch hunting and organized crime, shedding light on the structural, socio-cultural, and legal aspects of this alarming practice. The analysis delves into the systematic targeting of women, the role of patriarchal power dynamics, economic motivations, legal frameworks, and the profound impact on victims. This exploration aims to enhance understanding of the complex dynamics surrounding witch-hunting as an organized crime against women in the Indian context. Witch-hunting, a deeply rooted, superstition-based practice continues to plague several regions of India. This practice has fostered another category of gender-based violence, making women the primary victims of witch-hunts over time. The paper delves into the prevalent issue of witch-hunting, focusing on its organized nature and thus, drawing a synonymity between witch-hunts and organized crimes. The paper also aims to analyze the various factors contributing to the organization of witch-hunting and its implications on women's rights and societal development. By examining historical contexts, cultural beliefs, socio-economic factors, and legal frameworks, this research seeks to shed light on the complex nature of this crime and propose strategies for its eradication. 2023, Journal for ReAttach Therapy and Developmental Diversities. All Rights Reserved. -
Effect of salicylic acid, jasmonic acid, and a combination of both on andrographolide production in cell suspension cultures of Andrographis paniculata (Burm.f.) Nees
Elicitors act as signaling compounds that can induce and enhance the production of metabolites by activating biochemical pathways in response to external stress. Salicylic acid (SA) acts as a signaling molecule in plants in response to an attack by biotrophic pathogens whereas jasmonic acid (JA) is released in plants in response to wounds and herbivory. Both the signaling molecules aid in plant chemical defenses by increasing the production of secondary metabolites. The present study investigates the effect of SA, JA, and the combination of both (SA + JA) on the andrographolide content in cell suspension cultures of Andrographis paniculata. Four different concentrations (25, 50, 75, and 100 M) of SA and JA individually, and an equimolar combination of both SA and JA together, were administered to cell suspension cultures taken in triplicates at shake flask scale. Andrographolide content was estimated using high performance liquid chromatography. Both SA and JA showed a positive effect on andrographolide content with the increase in their concentrations. SA at its highest concentration resulted in just 0.18-fold increase (83.33 6.7 g/g DCW) in andrographolide content compared to control, whereas JA resulted in a 3-fold increase (211 5.8 g/g DW); the combination of both SA and JA had an intermediate effect at all concentrations except one concentration (75 + 75 M) which resulted in a 3.8-fold increase (280 2.7 g/g DW), in andrographolide content. 2023 Ahmed and Praveen.