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CSR initiatives: A way of enhancing employees' wellbeing
Employees are seen as a valuable resource for assessing a business's competitiveness. Providing for their wellness, health, and running employee support programmes may increase their drive and commitment to the organization. This chapter will explain the role of CSR activities on employees' well-being, examine the impact of CSR activities on well-being of employees, and provide CSR strategies to maximize employees' well-being. A qualitative research technique was applied in this study. A systematic literature review was based on articles in national and international journals, magazines, working papers, etc. gathered and analyzed to achieve the research objective. The implementation of employees CSR activities has been significant, since employee health and wellness have a direct impact on the competitiveness of the business and have been a driving force behind employee's performance. 2024 by IGI Global. All rights reserved. -
Redefining traditional education using augmented reality and virtual reality
[No abstract available] -
Understanding the impact of COVID-19 on the employee's productivity and performance of the hotel industries in India: An exploratory study
The covid-19 pandemic has brought unprecedented challenges and the hotel industry is amongst the other industry who was affected to a large extent, impacting various facets of well-being of the employees' working in the hotel industry. This research paper aims to comprehensively analyse the effect of the pandemic on hotel employees by investigating relationship between the impact of Covid 19, psychological impact, job satisfaction and turnover intention. We review the literature available about how the effects of Covid-19 Pandemic impact the employee job satisfaction as well as turnover intention. The study was carried out keeping the psychological impact of the pandemic as the mediator. We Reviewed and analyzed Scopus and ABDC listed research papers to carry out this literature review. Our results suggest that the covid-19 pandemic has impacted the turnover intention of the employee of the hotel industry, additionally the psychological impact mediates the relationship of Effect of Covid-19 pandemic with job satisfaction and turnover intention of employees. 2024, IGI Global. All rights reserved. -
Sentiment analysis with NLP: A catalyst for sales in analyzing the impact of social media ads and psychological factors online
This chapter explores the role of sentiment analysis, powered by NLP, in boosting sales amidst "Intersection of AI and Business Intelligence in Data-Driven DecisionMaking." It analyzes how social media ads and psychological factors shape online shopping behavior, demonstrating how sentiment analysis drives digital commerce sales. Sentiments from platforms like Twitter, Facebook, and Instagram are categorized into positive, negative, or neutral using advanced NLP algorithms. The chapter delves into psychological factors such as trust, credibility, brand perception, and emotional responses triggered by social media ads. Through sentiment analysis, patterns and correlations between sentiment expressions and consumer actions are revealed, illuminating the impact of social media advertising on online shopping behavior. This insight aids marketers in optimizing digital strategies, developing effective campaigns to enhance sales performance, and engaging customers in the online shopping domain. 2024, IGI Global. All rights reserved. -
Vessel turnaround time reduction in ports: An automated lean approach
Vessel turnround time is a vital factor that determines the efficiency of ports and consequently the trade competitiveness of a country. The goal of this research is to identify the factors leading to vessel turnaround time and suggest methods to increase the operational effectiveness. The research involves gathering data, analysis of the procedures for documentation and cargo handling, analysing the historical turnaround time, the reasons or causes contributing to idle time, identifying the root causes and proposing a solution that could contribute to the reduction of turnaround time of vessel so as to improve the efficiency of port operations. Some identified factors that contribute to the idle time include inefficient cargo handling and loading and unloading process, delays in documentation and customs clearance procedures, unplanned maintenance or repairs of vessels, harsh weather conditions, insufficient coordination and communication between stakeholders involved. 2024 by IGI Global. -
Filmic afterlives: Considerations on the uncanny
[No abstract available] -
Exploring the relationship between esg performance and profitability in Indian power companies
This study aims to assess the relationship and impact of Indian power companies' environment, social, governance (ESG) scores on firm performance. Since 2022, CRISIL Ratings Ltd publishes yearly ESG scores for 225 companies in India. The final 'ESG' score is a composite of individual scores for the three metrics: 'Environment', 'Social', and 'Governance'. This study intends to examine the influence of ESG scores on financial profitability measured by both net profit ratio and return on investment. The existence and degree of association between the variables is measured using correlation and simple linear regression analyses, respectively. The findings suggest that the overall ESG composite score is positively and significantly associated with firm profitability and moderately associated with returns. The 'Governance' metric stands out which has a strong and positive relationship with profitability in particular. These findings advocate that by investing in ESG initiatives, the chances of better financial performance are improved. 2024, IGI Global. All rights reserved. -
AI vs. traditional portfolio management: A study on Indian investors
This research chapter investigates the dynamics between artificial intelligence (AI) and traditional portfolio management strategies, specifically focusing on the attitudes and preferences of investors in the Indian market. The study aims to elucidate the comparative performance, risk-adjusted returns, and behavioral aspects associated with AI-driven portfolio management as opposed to traditional methods. Utilizing a methodology tailored to the unique characteristics of the Indian investment landscape, this research engages investors with varying degrees of experience in the stock market. Through a meticulous collection of data during October and November 2023, employing convenience sampling, the authors explore the factors influencing investor perceptions and decisions in adopting AI-based portfolio management strategies. These findings contribute to the existing discourse by shedding light on the role of trust, subjective norms, perceived usefulness, perceived ease of use, and attitudes as critical variables shaping the adoption of AI in portfolio management. 2024, IGI Global. All rights reserved. -
Exploring artificial intelligence techniques for diabetic retinopathy detection: A case study
There is a notable increase in the prevalence of Diabetic Retinopathy (DR) globally. This increase is caused due to type2 diabetes, diabetes mellitus (DM). Among people, diabetes leads to vision loss or Diabetic Retinopathy. Early detection is very much necessary for timely intervention and appropriate treatment on vision loss among diabetic patients. This chapter explores how Artificial Intelligence (AI) methods are helpful in automated detection of diabetic retinopathy. In this chapter deep learning algorithm is proposed that is used to extract important features from retinal images and classify the images to identify the presence of DR. The model is evaluated using various metrics like specificity, sensitivity etc. The results of the case study provide an AI driven solution to existing methods used to identify DR and this can improve the early detection and appropriate treatment at the right time. 2024, IGI Global. All rights reserved. -
Generative AI and its impact on creative thinking abilities in higher education institutions
Generative AI technologies such as ChatGPT have started gaining increased popularity among higher education institutions. Students, as well as teaching professionals, can utilize these tools for various academic purposes due to the immense benefits they provide by way of customization of data generated and ease of access to data. However, this chapter seeks to analyze how such tools may impact students' creative thinking ability. It also analyses the drawbacks faced by teachers after implementation of such tools. The methodology adopted for the study was two surveys: one administered to gather students' opinions and the other for understanding teachers' perspectives. The analysis of the data collected shows that the over-reliance of students on such generative AI tools might hinder students' ability to think creatively to some extent. The chapter also suggests some of the strategies that can be adopted by teachers to ensure students' capabilities are assessed accurately. 2024, IGI Global. All rights reserved. -
Agro-food traceability with efficient user interface using blockchain technology
Food traceability is crucial for food quality and safety to reduce vulnerabilities of product globalization. The traditional Agri-food production system does not offer easy traceability of the product at any point of the supply chain. Blockchain based production system resolves the challenges by reducing the complexity of traceability. Still no other study has presented Blockchain-based traceability platform with a lower impact on the environment and lower cost for each transaction sent by the supply chain. In the existing system, proof of work consensus protocol is used in blockchain which consumes more energy for transactions. The proposed traceability system is based on Ethereum Blockchain, which uses the Proof-of-Stake mechanism of consensus that requires minimal computational power, is highly scalable and environmentally sustainable. The user interface of consumer is specially designed that provides all the tracking information of the agro-food. The developed traceability platform digitizes the entire production chain making the data immutable and available in realtime. 2024 by IGI Global. -
Mobile apps in bleisure tourism: Enhancing travel experience, work-life balance, and destination exploration
This study aims to achieve four primary objectives: first, to evaluate how mobile apps improve travel productivity and efficiency by streamlining logistics and simplifying planning for both business and leisure activities; second, to investigate how these apps support the integration of work and leisure by providing tools for remote work, task management, and peer communication; third, to explore how mobile apps enhance the quality and authenticity of bleisure experiences by helping travelers discover new places and immerse themselves in local culture; and finally, to construct a comprehensive framework for mobile apps in bleisure tourism for use by multiple stakeholders, including travelers, travel companies, the hospitality industry, employers, local tourism boards, and app developers. This study highlights the significance of mobile technology in optimizing the bleisure travel experience. 2024 by IGI Global. All rights reserved. -
Inclusive business models in tourism: A comprehensive analysis through the business model canvas
Tourism has become a cornerstone of global economic growth and cultural exchange, generating opportunities and challenges for various stakeholders. In recent years, there has been a growing emphasis on inclusive business practices within the tourism sector, aiming to create value not only for shareholders but also for local communities, marginalized groups, and the environment. This book chapter explores integrating inclusive principles into tourism business models and developing an Inclusive Business Model Canvas. The chapter begins by introducing the concept of inclusive business in the context of tourism and its significance in fostering sustainable development and social progress. It highlights the changing landscape of tourism, characterized by increased awareness of responsible travel, ethical considerations, and the need for equitable distribution of benefits. Subsequently, the chapter delves into the Business Model Canvas, a versatile tool for visualizing, analyzing, and designing business models. Each component of the canvas-Key Partnerships, Key Activities, Key Resources, Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, and Cost Structure-is examined through the lens of inclusivity. This chapter comprehensively analyses how the Business Model Canvas can be employed as a strategic tool to guide the integration of inclusive practices into tourism businesses. It contributes to the growing body of literature on sustainable and responsible tourism, shedding light on innovative approaches that create value for businesses and communities. The chapter concludes by emphasizing the need for a holistic approach to inclusive business in tourism, highlighting the interconnectedness of the canvas components and the importance of aligning with the United Nations Sustainable Development Goals (SDGs). It also outlines future research directions and provides recommendations for businesses, policymakers, and stakeholders interested in fostering inclusive and sustainable tourism practices. 2024 Nova Science Publishers, Inc. All rights reserved. -
Rethinking growth for long-term welfare: A case for circular economy transition in the tourism sector in Nepal
The construct of Circular Economy (CE) is emerging as an alternate to the existing linear "extraction-use-disposal" economic model. CE concept emphasises the significance of sustaining the value of resources like materials and products within the economy, lessening waste generation, thereby enhancing sustainability. The pandemic crisis has offered a rare prospect to pause and ruminate on crucial anxieties about the future prospects of the tourism industry, together with issues related to overall resilience, undesirable environmental and social impacts, opportunities, and risks amidst the emerging sustainability challenges. Over-tourism, GHG emissions and biosphere degradation problems will not automatically recede post-pandemic when the 'normalcy' returns. Principally, these challenges have to be dynamically addressed so as to rebuild a tourism industry that is economically and environmentally sustainable and more resilient. This paper aims to understand the need and implications of the shift of the tourism industry to the circular economy model. An attempt is made to examine the prospect of Nepal transitioning into a CE so that there is a well-balanced and restorative accomplishment from economic and environmental standpoints. 2024 Nova Science Publishers, Inc. All rights reserved. -
Social tourism and sustainability spectrum: A theoretical evaluation of marginalized community and partnership
The economic and development policies that ignore marginalized communities make the rural front of the society more vulnerable. This chapter examines social engagement and sustainable outlook by emphasizing the linkage between tourism partnership and community engagement through tourism business. This chapter engages research paradigms to integrate varied discourses by assessing tourism with promarginalized community growth paradigm. The chapter is indicative on proactive community empowerment to appreciate an inclusive engagement from a sustainable outlook which aims to pinpoint the tourism business ventures within that aid business and support smallholders in improving their standard of living. The analogy of social inclusive ideology ideates a strategic consideration towards ecologically viable measures and responsible tourism approaches while integrating social inclusivity based on sustainable consciousness. 2024 Nova Science Publishers, Inc. All rights reserved. -
Nanotechnological approach in nutraceuticals
Nanonutraceuticals are a fabrication process for extending the food quality and shelf life using nanocomposites for the protection of nutrition supplements in food, which acts as encapsulation against the factors causing spoilage. This chapter discusses the advantages of nanotechnology in food processing, packaging, and post packaging. The use of nanomaterials as ingredients, packaging materials, and for processing packed food imparts better taste, texture, and consistency. Nanotechnology improves the flavor, taste, and has better delivery of culinary balance. Encapsulation in food packaging helps maintain the taste and odor by maintaining the permeability of packaging, food texture, and the matrix, while regulating the specific release of active agents at a specific rate and time. Thus, a nanopackaging delivery system helps maintain the moisture and temperature. The impact of the use of nanomaterials should be studied under various circumstances to help understand nanomaterial use to deliver bioactive compounds. 2024 John Wiley & Sons, Inc. All rights reserved. -
Assessing the impact of smart city technologies on sustainable urban mobility in developing economies
In the face of escalating urban populations, the quest for seamless mobility in cities becomes increasingly complex, even in regions where transit options are presumably accessible within the developing world. The imperative to confront urban mobility challenges and forge sustainable cities equipped with adept transportation and traffic management systems cannot be overstated. This study delves into the technological paradigms employed by developed nations and evaluates their pertinence in the current milieu for mitigating urban mobility challenges. Simultaneously, it scrutinizes the deployment of smart city technologies (SCTs) within developing nations, investigating potential technological strides that can be harnessed to achieve sustainable urban transportation. By dissecting the intricacies of SCTs in developing countries, the study aims to unearth viable technological advancements that can be judiciously implemented to foster sustainable urban mobility. It aspires to provide nuanced recommendations for the integration of latent SCTs, unlocking untapped potential to augment the sustainability of urban transportation in the developing world. The research also elucidates strategies geared towards fostering international collaborations which are instrumental in propelling the development of cities characterized by equity and inclusivity. The study underscores the significance of a global alliance in overcoming urban challenges, emphasizing the need for shared knowledge, resources and experiences to propel the evolution of cities towards a more sustainable and equitable future. This research serves as a comprehensive exploration of the intricate interplay between technology, urbanization and international cooperation, offering insights and recommendations pivotal to steering the trajectory of urban development in developing nations. 2024 Mallika Sankar, Sathish Pachiyappan, Arjun B S and Anubha Srivastava. -
The economics of market and inclusive growth in tourism: A narrative of rural artisans' socio-economic wellbeing
Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left out of the tourist sector. Today, the foreign exchange reserves of these nations are mostly derived from tourism and a nation's balance of payments derived through tourism supports international trade and stabilizes the economy. The chapter adopts a case study method to evaluate the prospects of inclusive growth through socio economic well-being. In the dynamic and constantly evolving tourism industry, it is imperative to make the growth more inclusive so that there is a balanced approach to long term sustainable development. When it comes to using traditional skills and cultural heritage to participate in this economic paradigm, rural artisans face both opportunities and challenges as the global tourism landscape undergoes evolving transformations. The study commences by closely examining the current market obstacles that rural artisans in the tourism industry face, which encompass a range of issues such as shifting consumer preferences, market saturation and the aftermath of external shocks like pandemics. The chapter indicates major obstacles impeding the integration of rural artisans into the tourism value chain by means of a thorough empirical analysis. In order to overcome the obstacles, the study investigates inclusive growth and how it might act as a spur to improve the socio-economic circumstances of rural craftsmen. The findings in the chapter distil best practices that promote inclusivity, empower local communities and support sustainable tourism development by looking at successful case studies and policy interventions. 2024 The authors. All rights reserved.