AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS

Title

AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS

Creator

Serrao Melissa

Description

Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology.

Source

Media Studies

Date

2014