An exploratory study on video marketing as a new tool of advertising in digital marketing /
Title
An exploratory study on video marketing as a new tool of advertising in digital marketing /
Subject
Media Studies
Description
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services.
Creator
Sekhar, Shobana. - 1324048
Source
Master of Science in Communication
Publisher
CHRIST (Deemed To Be University)
Date
2015
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Sekhar, Shobana. - 1324048, “An exploratory study on video marketing as a new tool of advertising in digital marketing /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1351.