An exploratory study on video marketing as a new tool of advertising in digital marketing /

Title

An exploratory study on video marketing as a new tool of advertising in digital marketing /

Creator

Sekhar, Shobana. - 1324048

Contributor

Department of Media Studies

Description

The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services.

Source

Master of Science in Communication

Date

2015-02-07

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation