Comparative study on four popular national and international automobile television advertisements /

Title

Comparative study on four popular national and international automobile television advertisements /

Creator

G, Bheemarao. - 1424006

Contributor

Department of Media Studies

Description

Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective.

Source

Master of Arts in Media and Communication Studies

Date

2016-01-28

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation