Comparative study on four popular national and international automobile television advertisements /

Media Studies

Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective.

G, Bheemarao. - 1424006

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation