Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /

Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /

Media Studies

The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power.

Swain, Shekhar Kumar. - 1424017

Master of Arts in Communication and Media Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation