Humour as a tool for brand recall. Understanding the concept through five star advertisements /

Title

Humour as a tool for brand recall. Understanding the concept through five star advertisements /

Creator

Rajan, Raveena. - 1424044

Contributor

Department of Media Studies

Description

Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods.

Source

Master of Arts in Media and Communication Studies

Date

2016-02-01

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation