Humour as a tool for brand recall. Understanding the concept through five star advertisements /

Humour as a tool for brand recall. Understanding the concept through five star advertisements /

Media Studies

Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods.

Rajan, Raveena. - 1424044

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation