Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /

Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /

Media Studies

In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences.

Kaushik, Sanya. - 1424045

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation