Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /

Title

Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /

Subject

Media Studies

Description

In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences.

Creator

Kaushik, Sanya. - 1424045

Source

Master of Arts in Media and Communication Studies

Publisher

CHRIST (Deemed To Be University)

Date

2016-02-01

Contributor

Department of Media Studies

Format

PDF

Language

English

Type

Masters Dissertation