Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
Title
Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
Subject
Media Studies
Description
In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences.
Creator
Kaushik, Sanya. - 1424045
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2016
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Kaushik, Sanya. - 1424045, “Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /,” CHRIST (Deemed To Be University) Institutional Repository, accessed November 26, 2024, https://archives.christuniversity.in/items/show/1387.