Exploring the Roots of Customer Adaptability Through the Landscape of Physical Retail Environments
- Title
- Exploring the Roots of Customer Adaptability Through the Landscape of Physical Retail Environments
- Creator
- Kazim S.; Dave K.A.; Fernandes A.; Azharshaheen S.S.; Swaroop K.R.; Jaheer Mukthar K.P.
- Description
- This research delves into the intricate dynamics of customer adaptability within the realm of brick-and-mortar retail, examining the pivotal role of managing customer knowledge capabilities. As traditional retail spaces evolve in response to technological advancements and shifting consumer behaviors, understanding the antecedents of customer agility becomes paramount. Drawing on insights from customer knowledge management literature and retail studies, this paper elucidates the nuanced interplay between customer adaptability and the strategies employed to harness and leverage customer knowledge. Through a comprehensive analysis of the contextual landscape of physical retail environments, we uncover the underlying factors that influence customer adaptability. By illuminating these connections, this study offers valuable insights for practitioners and scholars alike, contributing to a deeper understanding of how organizations can effectively navigate the evolving retail landscape to enhance customer experiences and foster sustainable growth. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
- Source
- Studies in Systems, Decision and Control, Vol-568, pp. 177-193.
- Date
- 2025-01-01
- Publisher
- Springer Science and Business Media Deutschland GmbH
- Subject
- Brick-and-mortar retail; Consumer behavior; Customer adaptability; Customer knowledge management; Physical retail environments
- Coverage
- Kazim S., CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India; Dave K.A., St. Josephs College of Commerce (Autonomous), Bengaluru, India; Fernandes A., Kirloskar Institute of Management, Harihar, India; Azharshaheen S.S., Kirloskar Institute of Management, Pune, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Jaheer Mukthar K.P., Kristu Jayanti College (Autonomous), Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISSN: 21984182
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Kazim S.; Dave K.A.; Fernandes A.; Azharshaheen S.S.; Swaroop K.R.; Jaheer Mukthar K.P., “Exploring the Roots of Customer Adaptability Through the Landscape of Physical Retail Environments,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/17511.