Exploring the ethical issues and considerations in neuromarketing

Title

Exploring the ethical issues and considerations in neuromarketing

Creator

Sindhuja S.; Malik R.

Description

Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy. 2024, IGI Global. All rights reserved.

Source

Sensible Selling Through Sensory Neuromarketing, pp. 144-163.

Date

2024-01-01

Publisher

IGI Global

Coverage

Sindhuja S., Christ University, India; Malik R., Chitkara Business School, Chitkara University, Punjab, India

Rights

Restricted Access

Relation

ISBN: 979-836934237-4; 979-836934236-7

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-4236-7.ch008

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203441277&doi=10.4018%2f979-8-3693-4236-7.ch008&partnerID=40&md5=f1ef2e3f56197beba22494d551ae52ea