Omnichannel supply chain in india: A study using sap-lap approach

Title

Omnichannel supply chain in india: A study using sap-lap approach

Creator

Pujari S.K.; Sooryendhu C.S.

Description

Organizations are increasingly adding new service delivery channels to make their products and services readily available in such an environment. Omnichannel retailing will help organizations to provide better consumer service while making it easy for them to do business when appropriately implemented. By implementing omnichannel retailing, organizations will benefit from high operational efficiency, better financial performance, smoother communication, and a satisfied, loyal customer base. Therefore, this study tries to explore the current situation of the retail industry in India, the major actors or players of the business ecosystem, and processes adopted in organizations to provide products and services to their customers. The study will be qualitative in nature and is approached through an SAP (situation-actor-processes)-LAP (learnings-actions-performance) framework to synthesize learning from the current scenario to propose actions and set the performance measures. 2024, IGI Global. All rights reserved.

Source

Smart Technologies and Innovations in E-Business, pp. 216-233.

Date

2024-01-01

Publisher

IGI Global

Coverage

Pujari S.K., Christ University, India; Sooryendhu C.S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 978-166847841-7; 978-166847840-0

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-7840-0.ch012

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201440874&doi=10.4018%2f978-1-6684-7840-0.ch012&partnerID=40&md5=5bc8ae06358a250398093324a505991a