"The sense" and its manifestations launch new trends in marketing

Title

"The sense" and its manifestations launch new trends in marketing

Creator

Nair L.R.

Description

The chapter investigates the latest developments in marketing and consumer science. The study deepens and strengthens the prospects of marketing. In the process, human sense plays a vital role. The study seeks the assistance of hermeneutics to understand the permutations and combinations generated by a plethora of multifarious conceptual variations in both perception and aesthetics. The "sense" influences marketing of goods and products in business. The proposed configurations relate business functions with aesthetic characteristics. The first part by the research picks the application of senses in the perception level. The second part the researcher chooses sense in the cognition level. The whole study substantiates how Aesthetics and Sense during last decades generate a fast progress in business and marketing. 2024, IGI Global. All rights reserved.

Source

New Trends in Marketing and Consumer Science, pp. 46-71.

Date

2024-01-01

Publisher

IGI Global

Coverage

Nair L.R., Department of English and Cultural Studies, Christ University, Bangalore, India

Rights

Restricted Access

Relation

ISBN: 979-836932755-5; 979-836932754-8

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-2754-8.ch003

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196976862&doi=10.4018%2f979-8-3693-2754-8.ch003&partnerID=40&md5=459d067e5c75fee0d71a0e8c177a3e7f