ARise to the occasion: Elevating customer engagement

Title

ARise to the occasion: Elevating customer engagement

Creator

Nair A.S.; Kumar R.D.

Description

Augmented reality (AR) is being used to transform the landscape of online retail by enhancing customer engagement and experience. This chapter delves into how AR's unique capabilities, such as virtual try-on and interactive product visualisation, can overcome the limitations of traditional online shopping and create deeper connections between brands and consumers. It explains how AR personalises the customer journey by providing customised product recommendations and immersive virtual experiences that drive purchase decisions. By analysing past implementations and future trends, this chapter demonstrates how ARM can usher in a new era of customer engagement and personalised experiences in online retail. 2024, IGI Global. All rights reserved.

Source

Future of Customer Engagement Through Marketing Intelligence, pp. 184-203.

Date

2024-01-01

Publisher

IGI Global

Coverage

Nair A.S., Christ University, India; Kumar R.D., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836932368-7; 979-836932367-0

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-2367-0.ch009

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196239363&doi=10.4018%2f979-8-3693-2367-0.ch009&partnerID=40&md5=7244d746dd90afa6c775ed07cc3c8d25