Artificial intelligence and service marketing innovation

Title

Artificial intelligence and service marketing innovation

Creator

Monica R.; Soju A.V.; Kumar B.S.

Description

The integration of artificial intelligence (AI) into service marketing in India is expected to significantly impact marketing strategies and economic dynamics. The emphasis on personalization, automation, predictive analytics, and chatbots will enhance customer engagement and brand loyalty, leading to increased sales and revenue. Automation of marketing workflows will streamline operations, improve efficiency, and foster business growth. AI's predictive analytics capabilities will help businesses make informed decisions about their marketing strategies, particularly in a diverse market like India. AI-driven chatbots will enhance customer satisfaction and engagement, contributing to positive brand perception and loyalty. However, there may be concerns about job displacement, particularly in routine tasks. The growth of AI-driven service marketing can contribute to the development of a technologydriven ecosystem in India, attracting investments, fostering entrepreneurship, and stimulating innovation. 2024 by IGI Global. All rights reserved.

Source

AI Innovation in Services Marketing, pp. 150-172.

Date

2024-01-01

Publisher

IGI Global

Coverage

Monica R., Christ University, India; Soju A.V., Christ University, India; Kumar B.S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836932154-6; 979-836932153-9

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-2153-9.ch007

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196232913&doi=10.4018%2f979-8-3693-2153-9.ch007&partnerID=40&md5=4c2911a2e03dafb278fd8ef41090e2cf