Does technology drive supply chain visibility? Evidence from the FMCG sector in India

Title

Does technology drive supply chain visibility? Evidence from the FMCG sector in India

Creator

Raj J.P.; Varshitha K.; Pachiyappan S.; Vellaiyan S.

Description

Success and efficiency of today's business depends on many factors across various industries. Among the many factors, supply chain plays a crucial role. The well-functioning of distribution system may lead to customer satisfaction, cost reduction, risk management, competitive advantage, collaboration and integration, innovation and adoptability and sustainability. Adopting technology in supply chain systems is another way of increasing business growth in the present era. The technologies used in today's business organizations are blockchain, internet of things (IoT), cloud technology, etc. To what extent technology is used to improve supply chain visibility in business is a matter of concern. With this background, the study aims to explore the relationship and impact of different technology on supply chain visibility in fast moving consumer goods sector. To meet the objective of the study, the study chose the top 20 FMCG companies based on highest market share and collected the data from 20 supply chain managers. The variables considered for the study were internet of things (IoT), blockchain, artificial intelligence (AI), radio frequency identification (RFID), cloud technology and information technology. relevant statistical analysis was used to prove the results and it is evident that technology positively correlates with the supply chain visibility. Artificial Intelligence has the most significant impact on the supply chain visibility of a firm. Hence, there is a significant impact of technology on supply chain visibility and the extent impact is high. 2024, IGI Global. All rights reserved.

Source

Digital Technologies in Modeling and Management: Insights in Education and Industry, pp. 116-127.

Date

2024-01-01

Publisher

IGI Global

Coverage

Raj J.P., Christ University, India; Varshitha K., Christ University, India; Pachiyappan S., Christ University, India; Vellaiyan S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 978-166849578-0; 978-166849576-6

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-9576-6.ch006

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192447255&doi=10.4018%2f978-1-6684-9576-6.ch006&partnerID=40&md5=e951d42a587e41cde0e87254f2d9c96c