Streaming success: Examining the impact of ott media on content production and consumption of New Malayalam Cinema
- Title
- Streaming success: Examining the impact of ott media on content production and consumption of New Malayalam Cinema
- Creator
- Sanjna S.T.
- Description
- Exploring the prosperous union of New Malayalam Cinema and OTT platforms, this chapter scrutinises the circumstances under which the former thrived on OTTs during the COVID-19 pandemic. It delves into Malayalee market trends, the content diversification incited by OTTs, and the expansion of New Malayalam Cinema's market. As it explores changing audience consumption patterns and the prospects of India's OTT landscape, it particularly accentuates Malayalam regional cinema. By providing examples of films that debuted on OTT platforms, such as C U Soon and Joji, the chapter offers an in-depth analysis, highlighting the success of this symbiotic relationship. 2024, IGI Global.
- Source
- Exploring the Impact of OTT Media on Global Societies, pp. 130-144.
- Date
- 2024-01-01
- Publisher
- IGI Global
- Coverage
- Sanjna S.T., Christ University, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-836933527-7; 979-836933526-0
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Sanjna S.T., “Streaming success: Examining the impact of ott media on content production and consumption of New Malayalam Cinema,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/17827.