Role of social media in the digital transformation of business

Title

Role of social media in the digital transformation of business

Creator

David Winster Praveenraj D.; Sudha E.; Hariharan R.; Vedapradha R.; Ashok J.

Description

A digital transformation endeavor is the use of technology and digital processes to enhance business operations and consumer experiences. These projects frequently include the use of new technology like social media platforms, artificial intelligence (AI), and analytics, as well as the execution of digital processes like cloud computing, omnichannel commerce, data analytics, and automation. An organization needs to integrate digital transformation initiatives into its current systems if it wants to stay current with the rapidly evolving technology landscape of today. Social media is now an essential part of contemporary life, and businesses are increasingly using it to connect with their clients and other stakeholders. To take advantage of social media's huge potential, businesses are incorporating it into their digital transformation initiatives. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved.

Source

Global Perspectives on Social Media Usage Within Governments, pp. 48-67.

Date

2023-01-01

Publisher

IGI Global

Coverage

David Winster Praveenraj D., CHRIST University (Deemed), India; Sudha E., CHRIST University (Deemed), India; Hariharan R., CHRIST University (Deemed), India; Vedapradha R., Mount Carmel College (Autonomous), India; Ashok J., CHRIST University (Deemed), India

Rights

Restricted Access

Relation

ISBN: 978-166847451-8; 978-166847450-1

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-7450-1.ch004

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173512010&doi=10.4018%2f978-1-6684-7450-1.ch004&partnerID=40&md5=05e6bd5d3caa33834f12bf420786f071