Big data and artificial intelligence: Creative tools for destination competitiveness

Title

Big data and artificial intelligence: Creative tools for destination competitiveness

Creator

Sandhya H.; Varghese B.

Description

With the advancement of ICT, the tourism industry has undergone a digital transformation where management, marketing, and communication are largely using web based applications. Automation of processes like ticketing and reservation, online hotel booking, E visa processing, etc., indicates the significant reliance of the sector on technology and world wide web for its services. Big data and artificial intelligence are a fairly new and innovative approach to addressing this issue of managing and analyzing huge datasets collected from multiple sources. This chapter focuses on understanding the role and importance of big data and artificial intelligence in the tourism industry and its impact on improving the overall image and attractiveness of destinations. Copyright 2023, IGI Global.

Source

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration, pp. 155-166.

Date

2023-01-01

Publisher

IGI Global

Coverage

Sandhya H., CHRIST University (Deemed), India; Varghese B., CHRIST University (Deemed), India

Rights

Restricted Access

Relation

ISBN: 978-166846368-0; 978-166846366-6

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-6366-6.ch008

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162908439&doi=10.4018%2f978-1-6684-6366-6.ch008&partnerID=40&md5=ceb870e7cf5023d8f6c0355c1bcd5b72