Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
- Title
- Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
- Creator
- Anuradha A.; Shilpa R.; Thirupathi M.; Padmapriya S.; Supramaniam G.; Booshan B.; Booshan S.; Pol N.; Chavadi C.A.; Thangam D.
- Description
- Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing and high-quality goods. However, peoples concern for the environment and other social concerns have grown, and so has their desire to support groups that share their beliefs. Because they often generate strong market returns and demonstrate durability during economic downturns, many investors want to support businesses that use sustainable business methods. Also, these businesses are more likely to comply with social and environmental laws. Several companies use sustainable marketing to succeed in todays ethical and ecologically sensitive marketplace. Organizations must finance sustainability programs in order to practice sustainable marketing. But, it can also improve employee engagement, promote regulatory compliance, raise revenues, and build brand loyalty. 2023 by IGI Global.
- Source
- Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, pp. 149-169.
- Date
- 2023-01-01
- Publisher
- IGI Global
- Coverage
- Anuradha A., Department of MBA, Cambridge Institute of Technology, K.R. Puram, Bangalore, India; Shilpa R., Garden City University, Bengaluru, India; Thirupathi M., CHRIST University (Deemed), Bengaluru, India; Padmapriya S., CHRIST University (Deemed), Bengaluru, India; Supramaniam G., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan B., Acharya Institute of Graduate Studies, Bengaluru, India; Booshan S., ISBR Business School, Bengaluru, India; Pol N., ISBR Business School, Bengaluru, India; Chavadi C.A., Presidency Business School, Presidency College, Bengaluru, India; Thangam D., Presidency Business School, Presidency College, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-166848683-2; 978-166848681-8
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Anuradha A.; Shilpa R.; Thirupathi M.; Padmapriya S.; Supramaniam G.; Booshan B.; Booshan S.; Pol N.; Chavadi C.A.; Thangam D., “Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18429.