Social marketing: Tracing the shifts in marketing strategies after the entry of social media /

Social marketing: Tracing the shifts in marketing strategies after the entry of social media /

Media Studies

The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives.

Sethia, Chetna. - 1537138

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation