Storytelling: An effective way of advertisement /

Title

Storytelling: An effective way of advertisement /

Creator

Naidu, Deepthi. - 1537139

Contributor

Department of Media Studies

Description

When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media studies

Format

PDF

Language

English

Type

Masters Dissertation