Storytelling: An effective way of advertisement /
Title
Storytelling: An effective way of advertisement /
Subject
Media studies
Description
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet.
Creator
Naidu, Deepthi. - 1537139
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Naidu, Deepthi. - 1537139, “Storytelling: An effective way of advertisement /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/2206.