Storytelling: An effective way of advertisement /

Storytelling: An effective way of advertisement /

Media studies

When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet.

Naidu, Deepthi. - 1537139

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation