ItemArticle

Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control; [Intenci de compra ecolica: comprensi do papel das crenzas medioambientais, a conciencia sanitaria e o control conductual percibido]

Title
Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control; [Intenci de compra ecolica: comprensi do papel das crenzas medioambientais, a conciencia sanitaria e o control conductual percibido]
Creator
Sriramaneni, Suman Datta; Kotni, Venkata Varaha Devi Prasad; Babu, Garikiparthi Naga Phani Veerabhadra; Sriramneni, Chudamani
Description
Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green packaging on environmental beliefs, health consciousness, perceived behavioural control and consumer purchase intention, focusing on Visakhapatnam (India). A quantitative survey was conducted using purposive sampling, targeting individuals who are familiar with green products. Data from 306 respondents were analysed using the Statistical Package for the Social Sciences (SPSS) and AMOS. Structural equation modelling (SEM) was used to validate the conceptual framework. The results indicate that green product knowledge, environmental beliefs, health consciousness, and perceived behavioural control have an impact on green purchase intention, whereas green packaging does not. These findings emphasise the importance of psychological and informative factors for shaping environmentally friendly consumer behaviour. This study contributes to the existing literature on sustainable consumer behaviour, especially related to green fast-moving consumer goods (FMCG). It provides practical insight to marketers, decision-makers, and environmentalists who aim to promote environmentally friendly FMCG products. Additionally, focusing on significant psychological and behavioural factors allows for designing strategies that help the environment and improve public health. University of Santiago de Compostela. This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ) License
Source
Revista Galega de Economia;Volume;34;Issue;2;
Date
01-01-2025
Publisher
Universidade de Santiago de Compostela
Subject
Environment; Green marketing; Green packaging; Green product knowledge; Greenpurchase intention; Sustainability
Coverage
Sriramaneni S.D., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India; Kotni V.V.D.P., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India; Babu G.N.P.V., School of Business and Management, Christ University, Karnataka, Bengaluru, 560073, India; Sriramneni C., Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Andhra Pradesh, Visakhapatnam, 530045, India
Rights
All Open Access; Gold Open Access; Green Open Access
Relation
ISSN: 11322799;
Format
online
Language
English
Type
Article

Citation

Sriramaneni, Suman Datta; Kotni, Venkata Varaha Devi Prasad; Babu, Garikiparthi Naga Phani Veerabhadra; Sriramneni, Chudamani, “Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control; [Intenci de compra ecolica: comprensi do papel das crenzas medioambientais, a conciencia sanitaria e o control conductual percibido],” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/23332.

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