ItemArticle

Does Fintech Usage Alter the Relationships Between Financial Literacy, Behaviour and Well-Being? Evidence from India

Title
Does Fintech Usage Alter the Relationships Between Financial Literacy, Behaviour and Well-Being? Evidence from India
Creator
Prabhakaran, Shamli; Mynavathi, L.
Description
The emergence of fintech has rapidly transformed the way people manage their finances, yet its impact on personal financial outcomes remains relatively understudied. This study aims to examine how fintech usage (FTU) influences the relationship between financial literacy (FL) and financial well-being (FWB) through financial behaviour (FB) using a moderated mediation model. Using a proprietary dataset, the hypothesised relationships are analysed applying the PROCESS macro in IBM SPSS Statistics. The analysis reveals that FB is a partial mediator in the FL-FWB equation, while FTU negatively moderates the relationship between FL and FB. However, FTU does not significantly moderate the relationship between FL and FWB. The findings carry significant implications for policymakers and fintech service providers. Policymakers should strive to include a digital literacy component in financial education programs to better equip individuals to navigate todays digitalised society, while fintech companies should focus on designing products that complement users FL and facilitate the adoption of financially healthy behaviours. Copyright 2025 Shamli Prabhakaran, Mynavathi L.
Source
Organizations and Markets in Emerging Economies;Volume;16;Issue;1(32);pp.133-154
Date
01-01-2025
Publisher
Vilnius University
Subject
financial behaviour; financial literacy; financial well-being; fintech usage
Coverage
Prabhakaran S., CHRIST (deemed to be) University, India; Mynavathi L., CHRIST (deemed to be) University, India
Rights
All Open Access; Gold Open Access; Green Open Access
Relation
ISSN: 20294581;
Format
online
Language
English
Type
Article

Citation

Prabhakaran, Shamli; Mynavathi, L., “Does Fintech Usage Alter the Relationships Between Financial Literacy, Behaviour and Well-Being? Evidence from India,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/23334.

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