Successful AI integration in branding: Leveraging innovation to enhance brand identity and market impact
- Title
- Successful AI integration in branding: Leveraging innovation to enhance brand identity and market impact
- Creator
- Mishra, Rahul; Sybol, Sumin Samuel
- Description
- In the contemporary business landscape, branding extends beyond mere logos and slogans, evolving into a strategic tool that defines consumer perception, fosters engagement, and solidifies market positioning. The increasing integration of Artificial Intelligence (AI) in branding is revolutionizing the way businesses interact with consumers, enabling unprecedented personalization, predictive insights, and operational efficiency. This chapter explores the transformative role of AI in branding, examining its impact on consumer behavior, brand storytelling, and marketing effectiveness. 2025 by IGI Global Scientific Publishing. All rights reserved.
- Source
- Knowledge Sharing and Fostering Collaborative Business Culture;pp.77-104
- Date
- 01-01-2025
- Publisher
- IGI Global
- Coverage
- Mishra R., Christ University, India; Sybol S.S., Christ University, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833730712-1; 979-833730710-7;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Mishra, Rahul; Sybol, Sumin Samuel, “Successful AI integration in branding: Leveraging innovation to enhance brand identity and market impact,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24579.