Influence of Social Media Marketing on Student Decision-Making in Higher Education
- Title
- Influence of Social Media Marketing on Student Decision-Making in Higher Education
- Creator
- Paliwal, Rudraksh; Singh, Twinkle
- Description
- This present study looks into the role of social media marketing as an important tool that helps organizations achieve their goals, bearing in mind the rapid spread in the modern digital world. Higher education institutions, such as colleges and universities, are making use of these social media channels: Facebook, Instagram, LinkedIn, and YouTube to share information regarding their academic programs, campus life, and even success stories. These websites have helped institutions to increase their access and engagement at the grass-roots level. It, thus, has also become an excellent tool to enroll prospective students. College or university search methods have undergone many significant changes in the present day. Over the centuries, students relied mainly on familial and social connections along with printed sources of information, to guide choices. Today, however, they increasingly use social media sites to research available choices, read reviews, watch multimedia and communicate with educational institutions. 2026 by IGI Global Scientific Publishing. All rights reserved.
- Source
- Consumer Decision-Making Processes in Higher Education;pp.1-25
- Date
- 01-01-2026
- Publisher
- IGI Global
- Coverage
- Paliwal R., Christ University, India; Singh T., Christ University, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833731501-0; 979-833731499-0;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Paliwal, Rudraksh; Singh, Twinkle, “Influence of Social Media Marketing on Student Decision-Making in Higher Education,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/24648.