ItemBook Chapter

The customer as co-creator of value consumer behavior on digital platforms: Empowering value co-creation in the digital era

Title
The customer as co-creator of value consumer behavior on digital platforms: Empowering value co-creation in the digital era
Creator
Upadhyay, Ashish Kumar; Tandur, Sadashiva
Description
This chapter will be based on the different combinations of literature reviews, online studies, and real-world case studies. It will analyze many fields like marketing, psychology, and information systems related to surveys which provide a holistic understanding of this topic. By focusing on customers and co-creators of value, digital media can unlock very new sources of innovation, engagement, and loyalty. This chapter will provide a whole framework for getting and leveraging these customer shifts. 2025, IGI Global Scientific Publishing. All rights reserved.
Source
Empowering Value Co-Creation in the Digital Era;pp.257-290
Date
01-01-2025
Publisher
IGI Global
Coverage
Upadhyay A.K., Christ University, India; Tandur S., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833731744-1; 979-833731742-7;
Format
online
Language
English
Type
Book chapter

Citation

Upadhyay, Ashish Kumar; Tandur, Sadashiva, “The customer as co-creator of value consumer behavior on digital platforms: Empowering value co-creation in the digital era,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24658.

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