Technology as a catalyst for co-creation using AI, big data, and digital platforms

Title

Technology as a catalyst for co-creation using AI, big data, and digital platforms

Creator

Murmu, Namrata; Yadav, Lata; Sharma, Vandana

Description

Data has become the core asset as the world goes digital, with companies realizing the need to co-create value with customers and stakeholders. Technological advancements, specifically Artificial Intelligence (AI), big data, and digital platforms, have been the drivers of this shift. Technology, when comprehended well, can reinvent engagement, imagination, and collaboration in real time. This chapter considers technology's role in the value co-creation process and how it supports collaborative innovation. AI offers personalized, automated processes and intelligent insights. Big data fuels real-time personalization to enable businesses to react to evolving consumer behaviors. Digital platforms facilitate exchange of value, typically cocreated directly through user behavior. The chapter introduces such technologies, their role in co-created shared value, and indicates case studies for displaying the influence so that readers can avoid common traps in the employment of technology within co-creation approaches. 2025, IGI Global Scientific Publishing. All rights reserved.

Source

Empowering Value Co-Creation in the Digital Era;pp.291-334

Date

01-01-2025

Publisher

IGI Global

Coverage

Murmu N., Christ University, India; Yadav L., Christ University, India; Sharma V., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833731744-1; 979-833731742-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-1742-7.ch012

https://www.scopus.com/pages/publications/105005381086?origin=resultslist