The Role of Embedded Finance in Business Innovation: Technology Enablers and Industry Applications

Title

The Role of Embedded Finance in Business Innovation: Technology Enablers and Industry Applications

Creator

Garapati, Gouri Sathvika; Birari, Abhijeet

Description

This study explores the role of embedded finance (EF) in driving business model innovation and consumer engagement in India's digital economy, focusing on ecommerce and transportation/food delivery. EF, which integrates services like payments, lending, and insurance into non- financial platforms, is analyzed for its impact on revenue, satisfaction, and inclusion. Using case studies of Flipkart, Amazon, Ola, and Swiggy, and a survey of 250 respondents, the research shows how EF boosts convenience, conversion, and access for underserved users. However, data reveals EF alone doesn't ensure satisfaction without seamless UX and personalization. The study highlights the role of APIs and AI in delivering EF benefits while noting regulatory and privacy concerns. Findings show EF's potential to reshape business and consumer behavior in India. 2026, IGI Global Scientific Publishing.

Source

Reshaping Financial Systems and Fostering Sustainability Through Embedded Finance;pp.91-128

Date

01-01-2025

Publisher

IGI Global

Coverage

Garapati G.S., Christ University, India; Birari A., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833732466-1; 979-833732464-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-2464-7.ch004

https://www.scopus.com/pages/publications/105024841239?origin=resultslist