The Impact of User-Generated Content on Business Performance:Strategic Insights for Hospitality in the Social Media Era
- Title
- The Impact of User-Generated Content on Business Performance:Strategic Insights for Hospitality in the Social Media Era
- Creator
- Sharma, Aaditya; Chaudhary, Babita; Sehgal, Charu
- Description
- This chapter focuses on how user-generated content (UGC) has a significant effect on the business of the hospitality industry. The chapter delves into the extent to which online reviews, social media posts, and other consumer-generated content influence brand perception, customer trust, and, eventually, the financial results. By utilizing theories such as signalling theory, network effects, and social influence, the chapter sees UGC as not only feedback but also a strategic marketing tool. The chapter talks about research results, case studies from around the world and India, and also mentions Al and sentiment analysis as tools for reputation monitoring and management. Lastly, it considers ethical and governance issues and provides a set of practical strategies for hospitality firms to use UGC for innovation, customer engagement, and achieving a sustainable competitive advantage. 2026 by IGI Global Scientific Publishing. All rights reserved.
- Source
- Integrating Social Media Tools Into Hotel Operations and Marketing;pp.273-299
- Date
- 01-01-2026
- Publisher
- IGI Global
- Coverage
- Sharma A., Christ University, Delhi NCR, India; Chaudhary B., Christ University, Delhi NCR, India; Sehgal C., Christ University, Delhi NCR, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833736743-9; 979-833736741-5;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Sharma, Aaditya; Chaudhary, Babita; Sehgal, Charu, “The Impact of User-Generated Content on Business Performance:Strategic Insights for Hospitality in the Social Media Era,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24874.