Application of SWOT And Breakeven Analysis in Strategic Decision-Making: A Quantitative Approach

Title

Application of SWOT And Breakeven Analysis in Strategic Decision-Making: A Quantitative Approach

Creator

Ali, Syed Faisal; Sangal, Surabhi

Description

This chapter investigates the extent to which the conjunction of SWOT analysis and quantitative analysis (such as breakeven analysis) enhances the quality of strategic decision-making. In addition to the usual limitations of a qualitative SWOT analysis, the paper embraces financial feasibility tools and promotes a multi-criteria decisionmaking approach. After a brief initial chapter noting the rationale for combining qualitative and quantitative analyses in the strategic planning process, the chapter continues with the theoretical foundation relating to strategic decision-making models (including SWOT, breakeven analysis, Analytic Hierarchy Process (AHP), Hybrid SWOT-AHP, and Quantitative Strategic Planning Matrix (QSPM). A casestudy approach with examples from both the private and public sectors illustrates the practical application of these tools through numerical data tables, breakeven calculations, and decision matrices. 2026 by IGI Global Scientific Publishing.

Source

Advancements in Numerical Analysis and Quantitative Decision-Making;pp.127-152

Date

01-01-2026

Publisher

IGI Global

Coverage

Ali S.F., Christ University, Bangalore, India; Sangal S., Christ University, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833736748-4; 979-833736746-0;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-6746-0.ch005

https://www.scopus.com/pages/publications/105032593675?origin=resultslist