Ensuring cinema's success and failing audience: Exploring dominant cinematic violence

Title

Ensuring cinema's success and failing audience: Exploring dominant cinematic violence

Creator

Shantharaju, S.; Jyothi, Aane

Description

Screen violence has steadily increased in Indian cinema and has become a commercially lucrative aesthetic. The more Indian cinema portrays violence, the more success it registers, breaking the previous record set by yet another violent crime movie. The intended meaning of these successful violent productions and the screen messages perceived by the audience seem to echo each other, reinforcing specific dominant cultural values. While recording commercial success, these films completely rewire the essential Indian cinematic aesthetics cultivated over a century. This paper is a narrative commentary on the increased violence in Indian cinema in the last six years and attempts to point out the lost significance of other film genres. The arguments presented are drawn from a visual content analysis of 50 commercially successful films produced between 2018-23. The paper attempts to problematize the shrinking diverse audience and the increasing monolithic audience looking for a one-time screen experience rather than appreciating the cinema possibilities as a mass-appealing medium. 2025 by IGI Global Scientific Publishing.

Source

Audience Sociology and Consumer Behavior in the Film Industry;pp.121-142

Date

01-01-2025

Publisher

IGI Global

Coverage

Shantharaju S., Christ University, India; Jyothi A., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836933105-7; 979-836933104-0;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3104-0.ch005

https://www.scopus.com/pages/publications/105004331978?origin=resultslist