AI-driven service marketing in accessible tourism: Digitizing hampi for all

Title

AI-driven service marketing in accessible tourism: Digitizing hampi for all

Creator

Ashok, Monika B.; Thomas, Joby

Description

This book chapter, which focuses on the historic site of Hampi, India, investigates how artificial intelligence (AI) might be included into service marketing to improve accessible tourism. Hampi presents special accessibility issues because it is a UNESCO World Heritage Site, especially for those with impairments. In addition to introducing AI-driven technologies like machine learning, natural language processing, and augmented reality and discussing how they might be used to enhance tourist experiences at Hampi, the chapter also examines current trends and difficulties in accessible tourism. A focus on personalized service delivery, increased tourist engagement, and inclusivity, case studies and examples from international practices demonstrate effective AI implementations in accessible tourism. In the end, this chapter offers perspectives and suggestions for utilizing AI-driven service marketing to promote universal accessibility and digitize Hampi, improving visitors' encounters with the local cultural heritage. 2025, IGI Global Scientific Publishing.

Source

Intersections of Niche Tourism and Marketing;pp.205-225

Date

01-01-2025

Publisher

IGI Global

Coverage

Ashok M.B., Christ University, India; Thomas J., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836938419-0; 979-836938417-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-8417-6.ch009

https://www.scopus.com/pages/publications/105001092965?origin=resultslist