Internet addiction and the role of AI in online compulsive buying behaviour

Title

Internet addiction and the role of AI in online compulsive buying behaviour

Creator

Shekhawat, Dhruv Das Singh; Kaur, Jasmine

Description

The internet's availability profoundly impacted many aspects of modern life, including business and communication. One of its most notable effects is the development of internet addiction, which has drawn much attention because of its behavioural and psychological ramifications. This addiction can have detrimental effects on one's social, professional, and personal life. It frequently presents as excessive and uncontrollable using the internet. One important area where obsessive online shopping behaviour is one where internet addiction is becoming more evident. This chapter explores the relationship between obsessive online shopping and internet addiction, emphasizing how artificial intelligence is transforming consumer decision-making. This chapter aims to investigate how compulsive purchase behaviour can be made worse by internet addiction and the degree to which AI-driven algorithms play a role in this phenomenon. Several mitigation measures can be used to alleviate the negative effects of obsessive buying behaviour led by AI. 2025, IGI Global Scientific Publishing. All rights reserved.

Source

Effective Marketing and Consumer Behavior Tactics for High-End Products;pp.1-30

Date

01-01-2025

Publisher

IGI Global

Coverage

Shekhawat D.D.S., Christ University, India; Kaur J., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836938741-2; 979-836938739-9;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-8739-9.ch001

https://www.scopus.com/pages/publications/105008488103?origin=resultslist