Women influencers in e-commerce: Shaping the future for high-end products

Title

Women influencers in e-commerce: Shaping the future for high-end products

Creator

Sreethi, Rebeka R.; Thomas, Rejoice

Description

Industry 5.0 represents a transformative shift in industrial practices, merging advanced technologies with human-centered approaches. This evolution emphasizes personalization, ethical considerations, and enhanced consumer experiences in e-commerce. Social media platforms, such as Instagram, TikTok, and Facebook, have revolutionized brand engagement by enabling targeted advertising, community building, and real-time interaction. Women influencers play a crucial role in this new landscape, using their personal brands to drive consumer trust and loyalty. They create authentic content and promote diverse, inclusive narratives. As e-commerce adapts to Industry 5.0, integrating technological advancements with a focus on human values and ethical practices becomes essential for business success and consumer satisfaction. 2025, IGI Global Scientific Publishing. All rights reserved.

Source

Effective Marketing and Consumer Behavior Tactics for High-End Products;pp.81-109

Date

01-01-2025

Publisher

IGI Global

Coverage

Sreethi R.R., Christ University, India; Thomas R., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836938741-2; 979-836938739-9;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-8739-9.ch004

https://www.scopus.com/pages/publications/105008488254?origin=resultslist