Building Sustainable Brands: Strategies for Long- Term Market Positioning

Title

Building Sustainable Brands: Strategies for Long- Term Market Positioning

Creator

Balaji, K.

Description

Sustainable branding has grown significantly as consumers increasingly favor companies demonstrating genuine commitment to environmental and social responsibility. This article explores strategies for building sustainable brands that can achievelong- term market positioning and differentiation. It outlines key approaches, including crafting a value proposition centered on sustainability, engaging stakeholders across the value chain, and communicating sustainability efforts with transparency and authenticity. The article underscores how these strategies contribute to enhanced brand equity, customer loyalty, and competitive advantage in a marketwhere ethical considerations drive consumer behavior. By examining successful case studies, the article provides actionable insights for businesses looking to integrate sustainability into their core brand strategy. Ultimately, it argues that sustainable branding is not only crucial for meeting contemporary consumer expectations and fostering positive social impact ensuring that brands remain relevant and resilient in an evolving marketplace. 2026 by IGI Global Scientific Publishing.

Source

Measuring and Reporting on Sustainability Performance;pp.1-42

Date

01-01-2025

Publisher

IGI Global

Subject

And Governance); Circular Economy; Double Materiality; ESG (Environmental; Greenwashing; Prudential ESG Context; Social; Sustainability Governance

Coverage

Balaji K., Christ University, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836939716-9; 979-836939714-5;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-9714-5.ch001

https://www.scopus.com/pages/publications/105027179224?origin=resultslist