Piracy in fashion business and protection for the creativity of designers: A comparative study /

Piracy in fashion business and protection for the creativity of designers: A comparative study /

Law

The fashion business is one of the fastest-paced industries today. Beyond the simple act of selling clothing, a company's ability to create and capitalize on a distinctive brand is a crucial factor in achieving sustained success in this industry. When a style or brand becomes well-known, many others copy it mindlessly, which causes a huge loss for the people who made the original products. We also encounter fake products from well-known brands very often, which not only ruin the fashion industry but also pose a serious risk to the economy. Fashion nowadays thus goes beyond only clothing and accessories. The substantial expansion of the fashion industry is significantly influenced by intellectual property. “Intellectual property law may be used to safeguard the originality of a wide variety of creations, including those in the fashion industry. The types of intellectual property and their applicability to the fashion industry have only been touched on briefly. The purpose of this dissertation is to educate the reader about current fashion trends, hotly debated problems, and the importance of intellectual property rights in the fashion business”.

Goel, Prachi.

CHRIST (Deemed to be University)

2023

PDF

English

Master's Dissertation