Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer · CHRIST (Deemed To Be University) Institutional Repository

Title: Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer
Description: Marketing Innovation Strategies and Consumer Behavior pp.325-347
Creator: Singh H.; Singh S.K.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192433068&doi=10.4018%2f979-8-3693-4195-7.ch014&partnerID=40&md5=e5cc450c6aa85481146548d4d2684751
Date: 2024-01-01

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Citation

Singh H.; Singh S.K., “Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 10, 2025, https://archives.christuniversity.in/items/show/8156.

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