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What is beautiful is good: An evalutation of effectiveness of attractiveness in celebrity endorsements
The studies in the field of marketing have shown that characteristics of the source will influence persuasiveness of an advertisement. Attractiveness is one such celebrity characteristic that is widely studied by researchers in the field of marketing. However, still, literature failed to explain how attractiveness of celebrity endorsers influenced purchase intentions. This study tried to fill this gap by modelling the influence of celebrity attractiveness on purchase intention. It also evaluated the effect of respondents' gender on the model. The data collection for the study were carried out during March - June 2017. The study found that the effect of celebrity attractiveness on purchase intention was mediated by celebrity brand fit, attitude towards the advertisement, and attitude towards the brand. The study also evaluated the moderating effect of respondents' gender using chi- square analysis, which found no significant model difference among male and female respondents. These findings indicated that celebrity attractiveness created purchase intention in a mediated manner among the respondents, irrespective of their gender. 2018, Associated Management Consultants Private Limited. -
What is Remembered in Pandemic: A Commentary on the Mediated Memories of Piety in COVID-19
The paper explores how the experiences of the present pandemic are shaped by the memories of popular religious piety during past pandemics and epidemics. Taking insights from the works of Astrid Erll and Reinhart Koselleck, the process remembering-imagining system within the context of the pandemic is discussed by tracing the reemergence of pandemic deities and narratives of piety in India. Using digitally documented and disseminated narratives on piety emerging during COVID-19, an attempt is made to understand how these narratives shape the experiences, responses, and collective memory of the pandemic. Through a discussion of the shift in the imagination of political leadership and the moral responsibilities of the community, an attempt is made to highlight the mode in which the narratives on piety shape the contours of a time that is otherwise unimaginable. The mediated memories of popular religious piety make it possible to remember similar crisis times and to imagine and reinstate the social order that is threatened by this sudden unimaginable crisis. The paper thus argues that within the context of India, popular religious piety, though often overlooked, becomes a significant part of making sense and shaping the experiences of the pandemic time. 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
What Numbers Never Revealed: Tracing Dalit Christian Modernity Through Malayalam Literature
Kerala has a long-standing history of Christianity as well as conversions. Conversions can be dated back to the fifteenth and sixteenth centuries, which saw a large number of slave caste conversions. For the slave castes of KeralaPulayas and ParayasChristianity offered a salvation from the circle of pollution. Scriptures provided the slave castes new vistas of knowledge which they encultured to form a counter discourse against the public sphere set up by the dominant castes. The public sphere of the Malayalee psyche was formed by the ideas of caste pollution, which restricted the slave castes from accessing the social space. A new Dalit perspective on the religious consciousness of the converted Christians will show the role of the Bible, Original Sin, and Repentance on their daily lives. Dalit Christian literature becomes the primary source where Christianity metamorphoses into an oppositional force in resisting oppression as well as in creating a social space with agency. 2022 Indian Institute of Management, Ahmedabad. -
What People Still Get Wrong About
NegotiationsMost executives leave value on the negotiating table, for two main reasons: First, many executives mistakenly believe that they’re negotiating over a fixed pie and that gains for one side necessarily mean losses for the other. Second, they focus exclusively on how to claim value for themselves (by taking as much as they can of that mythical fixed pie) rather than coming up with ways to increase the size of the pie -
Whats the best time to give work? A study on relationship between employee moods and performance at different time intervals
Employees change their behavior many times in a day due to many factors. It is not uncommon to see any employee being agitated over petty issues at work place. This paper aims at identifying meaning, relationships between moods and performance. Employees decision-making abilities depend on mood and his mood depend on his personality, work environment variables such as protocols, procedures, work events, dynamics of formal and informal communication. We equate this daily swing to three-time frames named morning, afternoon and evening. Our attempt has been to try to establish a relationship between moods and emotions and employee performance which can increase the productivity level of the employee. This research intends to establish a more robust relationship and involves better evaluative and interpretive models to cope with the non-linearitys related to the complexity of the model and facilitate better decision-making with more accurate and intricate or comprehensive yet simple approach. Development of such relationship will help managers in dealing with the employees and take measures to increase productivity by adopting suggestions and conclusions from this study. IJSTR2019. -
Wheat Yield Prediction using Temporal Fusion Transformers
In precision framing, Machine Learning models are an essential decision-making tool for crop yield prediction. They aid farmers with decisions like which crop to grow and when to grow certain crops during the sowing season. Many Machine Learning algorithms have been used to support agriculture yield prediction research, but it is observed that Deep Learning models outperform the benchmark Machine Learning algorithms with a significant difference in accuracy. However, though these Deep Learning models perform better, they are not preferred or widely used in place of Machine Learning models. This is because Deep Learning methods are black box methods and are not interpretable, i.e., they fail to explain the magnitude of the impact of the features on the output, and this is unsuitable for our use case.In this paper, we propose using Temporal Fusion Transformer (TFT), a novel approach published by Google researchers for wheat yield prediction viewed as a Time Series Forecasting problem statement. TFT is the state-of-the-art attention-based Deep Learning architecture, which combines high-performance forecasting with interpretable insights and feature importance. We have used TFT to perform wheat yield prediction and compare its performance with various Machine Learning and Deep Learning algorithms. 2023 IEEE. -
When will we learn to prioritise safety?
The government cannot absolve itself. It approved the event. It knew the scale of sentiment, emotional pitch, and logistical nightmare, yet it pressed ahead. -
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Where to Check Homework? The Emphasis on Supportive Feedback via Social Media by Teachers in CALL and Its Consequences on EFL Learners' Self-assessment, Academic Success, Academic Enjoyment
This study investigates the impact of Facebook-mediated supportive feedback on English as a Foreign Language (EFL) learners' self-assessment, academic enjoyment, and academic success in a Computer-Assisted Language Learning (CALL) context. Using a sequential exploratory methodology, this study holistically investigates the research objectives using qualitative and quantitative approaches. Two intact classrooms of lower-intermediate EFL students in an Iraqi language institute were selected; one class was designated as the experimental group receiving Facebook-mediated tasks and the other as the control group using conventional teaching strategies. Among the tools for data collecting were a teacher-made test, semi-structured interviews, and observation. Compared to the control group, the experimental groupwhich received extra Facebook-mediated tasks and conventional course materialsshowcased notably greater degrees of self-assessment, academic enjoyment, and academic success. Positive perceptions of Facebook-mediated interactions were found through the qualitative analyses of observations and interviews, thereby stressing learners' higher motivation, collaboration, and sense of community. The implications of the study are discussed. 2024, The Pacific Association for Computer Assisted Language Learning (PacCALL). All rights reserved. -
Whether CSR is internalized in corporate India? An empirical study
Purpose: The purpose of this research paper is to examine whether Corporate Social Responsibility is internalized in Corporate India?. Design/Methodology/Approach: The primary data were used to meet this papers main objective. The structured questionnaires were sent to 2100 managerial people in different sectors of corporate through email and finally 318 responses were received. These figures represent an acceptable response rate of 15 %. The collected were analysed and identified the findings with the help of appropriate statistical tools. Findings: The results demonstrate that there is significant difference among senior and top managers of the corporate India towards internalisation of CSR practices. Further, there is no difference between the managers personal profile and their perceptions CSR practices. The identified results are having managerial implications in the Corporate in India. Originality/Value: The authors main contributions are: Theoretical approach particularly stakeholder model of CSR has been discussed and made it link to the present days CSR practices of corporate India. Secondly the identified results are having managerial implications towards successful CSR strategy for the corporate India. 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved. -
Whether shoppers of tier I city are aware about multi-brand outlets? /
Asian Journal Of Management, Vol.7, Issue 3, ISSN: 0976-495X (Print), 2321-5763 (Online). -
WHETHER STUDENTS CONSIDER PLAGAIRISM AS AN ETHICAL ISSUE
New media play an important role in the spreading of plagiarism in the modern world. The facilities that are provided by new media like websites; blogs etc provide information to the knowledge seeker which may cause for plagiarism in many cases. Plagiarism is an issue faced by academic field and researcher due to the influence of new media. This paper is studying whether students consider plagiarism as ethical issue. Study is analyzing students attitude towards plagiarism especially students attitude toward online plagiarism. This is a study conducted using both qualitative and quantitative methods. The study is very much important in the contemporary time due the changing treads in the concept of academic due to the impact of new media and information flow. The paper evaluates the understanding of student regarding plagiarism. The study is also evaluating the factors that force students to do plagiarism in their works. The study uses the techniques like survey, in-depth interview and focus group discussion to reach conclusion. -
Whispered Speech Emotion Recognition with Gender Detection using BiLSTM and DCNN
Emotions are human mental states at a particular instance in time concerning ones circumstances, mood, and relationships with others. Identifying emotions from the whispered speech is complicated as the conversation might be confidential. The representation of the speech relies on the magnitude of its information. Whispered speech is intelligible, a low-intensity signal, and varies from normal speech. Emotion identification is quite tricky from whispered speech. Both prosodic and spectral speech features help to identify emotions. The emotion identification in a whispered speech happens using prosodic speech features such as zero-crossing rate (ZCR), pitch, and spectral features that include spectral centroid, chroma STFT, Mel scale spectrogram, Mel-frequency cepstral coefficient (MFCC), Shifted Delta Cepstrum (SDC), and Spectral Flux. There are two parts to the proposed implementation. Bidirectional Long Short-Term Memory (BiLSTM) helps to identify the gender from the speech sample in the first step with SDC and pitch. The Deep Convolutional Neural Network (DCNN) model helps to identify the emotions in the second step. This implementation is evaluated using the wTIMIT data corpus and gives 98.54% accuracy. Emotions have a dynamic effect on genders, so this implementation performs better than traditional approaches. This approach helps to design online learning management systems, different applications for mobile devices, checking cyber-criminal activities, emotion detection for older people, automatic speaker identification and authentication, forensics, and surveillance. (2023), (Iranian Academic Center for Education). All Rights Reserved. -
White LED Light-Mediated Eosin Y-Photocatalyzed One-Pot Synthesis of Novel 1,2,4-Triazol-3-Amines By Sequential Addition
Abstract: A facile and proficient, eco-friendly multicomponent synthesis of 12 novel biologically essential 1,2,4-triazol-3-amines via the sequential addition of substituted phenacyl bromide, aromatic aldehyde, hydrazinecarbothioamide, and urea under white LED with eosin Y as a photocatalyst has been developed. The intrinsic advantages are methodology is cost-effective, non-toxic, generates a high yield of product, is column chromatography free and does not need the use of a specific instrument. Surprisingly, our methodology uses moderate conditions and can count the tolerance of a wide variety of electron-donating and electron-withdrawing groups. The analysis and early conclusions give more value and context for the future development of organic synthesis using photocatalysts. Graphical Abstract: [Figure not available: see fulltext.] 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
White Light Emission from Dy3+-Activated CaY2O4 Phosphor
Synthesis and characterization of a Dy3+-activated calcium yttrium oxide (CaY2O4) phosphor are reported. The CaY2O4:Dy3+ (1.5 mol%) phosphor is synthesized using a modified solid-state reaction technique for calcination and sintering. The cubic structure is revealed by the X-ray diffraction technique. The morphology and particle size distribution of the prepared phosphor are investigated by the FEGSEM technique. The chemical bonds and functional group analysis are confirmed by the FTIR. A photoluminescence analysis of the CaY2O4:Dy3+ phosphor shows dual excitation wavelengths at 285 and 348 nm, especially in the ultraviolet region. At 383 nm, three distinct emission peaks are found at the wavelengths 238, 485, and 571 nm. The spectroscopic parameters are calculated using the CIE chromaticity coordinates. The CIE coordinates of the Dysprosium ion-activated CaY2O4 phosphor (1.5 mol%) show an emission near the white light region of the chromaticity diagram, suggesting that it is suitable for W-LED applications. The Author(s), under exclusive licence to Springer Nature Switzlerland AG 2024. -
Why Employees Need Both Recognition and Appreciation
We often use the words “recognition” and “appreciation” interchangeably, but there’s a big difference between them. The former is about giving positive feedback based on results or performance. The latter, on the other hand, is about acknowledging a person’s inherent value. This distinction matters because recognition and appreciation are given for different reasons. Even when people succeed, inevitably there will be failures and challenges along the way; depending on the project, there may not even be tangible results to point to. If you focus solely on praising positive outcomes, on recognition, you miss out on lots of opportunities to connect with and support your team members — to appreciate them. Managers should make sure they’re doing both. -
Why haven't you bought a solar panel? Consumerism at its "Green" best with the Myers-Briggs type indicator
This research study examined the relationships between Myers-Briggs' four personality dimensions and environmentally conscious consumption patterns. The study found that different personality types have different green purchase habits. The authors also propose five strategies for businesses who plan to venture into sustainable consumption. These strategies include leveraging the power of belongingness, forming addictive healthy habits, capitalizing on the domino effect, communicating with either the heart or the head, and prioritizing having experiences above owning things. The study's findings suggest that businesses need to take a more holistic approach to promoting sustainable consumption. Authors use discriminant analysis to evaluate whether each Myers-Briggs personality type had a distinct green purchase habit. For each of the four dichotomies associated with five kinds of green buying behaviors, SPSS was used to construct discriminant analysis indicators and outputs. 2023, IGI Global. All rights reserved. -
Why is the size of discouraged labour force increasing in India?
The Indian economy is currently passing through a critical phase of economic development as its structural transformation in employment has stalled, whilst both the youth unemployment rate and the number of youths Not in Employment, Education, and Training (NEET) have increased to an unprecedentedly high level. In the context in which the share of the youth population is continuing to rise despite the declining fertility rate to below the replacement rate, increased educated youth unemployment has caused an upsurge in the Discouraged Labour Force (DLF). This paper explores the trends, composition, and determinants of rising DLF in India using national level employment-unemployment surveys and macro-level panel data. Based on Multinomial logit and System GMM regression results, it is argued that policies aiming to enhance human capabilities through an improved base of technical education and the promotion of industry are necessary to enhance the growth of quality jobs in order to combat the problem of rising educated youth unemployment and DLF. Moreover, these measures could help in the process of harnessing the demographic dividend in India through an increased level of labour productivity in the long run. 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
Why learning space matters: a script approach to the phenomena of learning in the emergency remote learning scenario
The study focuses on how the notion of learning space is perceived and experienced by learners in the Emergency Remote Learning (ERL) scenario. In doing so, the lived experiences of remote learners who were abruptly shifted to a completely online learning space due to the pandemic COVID-19 in the Indian higher education system are documented. Online interviews were conducted with eight undergraduate and four postgraduate students of English and Cultural Studies, enrolled at a Southern Indian university, and their responses were explicated using the Interpretive Phenomenological Analysis (IPA) approach. The interviews revealed that the phenomenon of ERL is shaped by dissonance informed by the absence of a familiar learning space. Often the patterns of this dissonance were marked by (1) the perception of learning and learning space, (2) the lack of intimacy in learning and learning space, (3) the negotiations made for learning and the space of learning in ERL, and (4) the challenges to cope with the responsibilities of the ERL scenario. Further, the script approach was applied to analyse the data and the analysis revealed an expansion of the existing internal scripts that were based on previous learning experiences of the learners. The study thus establishes the centrality of space in the process of learning and points out how the lack of a familiar learning space is linked to the absence of internal scripts that considerably impact learning. The study concludes by discussing the possibilities of application of script approach to effectively incorporate the aspect of learning space in new pedagogies and learning models as Blended Learning (BL) and Online Learning (OL) become the new normal worldwide. 2021, Beijing Normal University.